R Manoj raghav

• In this period, I led the overall Growth charter at Bik.
• Created and optimized growth funnels through data analysis & user research, increasing adoption among users by 40%
• Reduced onboarding TAT by 75% from 4 weeks to 7 days go live
• Promoted the growth of 2 product lines by defining & implementing product strategies & roadmaps, leading to increase in MRR by 25%.
• Increased the funnel conversion of free trials to paid via Product packaging strategies & processes.
• Collaborated with cross functional teams from marketing, sales, operations, product, engineering & design to build a product story & increase the product visibility across channels
• In turn leading to increasing in top of the funnel of organic downloads by 20% in one month.
• Leveraged new growth funnels like channel partnerships, white labeling etc to increase MRR by 25% within 2 months of adoption.

• In this phase, I led the New product Initiatives at Bik

Led the creation of two new product lines:

• Omnichannel marketing crm used by 40+ brands with 2 Million conversations on weekly basis.
• Contributing to MRR of $5k & becoming the most sticky product of the complete product line within a month of launch.
• Worked on engagement & conversion problems of ecommerce, solving by web gamification.
• Enhanced engagement by 70% & conversion by 40% by web gamification.
  

• Developed "Sharp sell" US product line while managing cross-functional teams
• 10 Million sales conversations powered by the platform within 6 months of launch.
• Ideated & launched interactive product illustrator, thus reducing TAT for personalization from 24 Hours to 2 mins, in turn increasing sales conversion by 30% via on field agents.
• Built product line around personalized learning journeys & AI role plays helping BFSI clientele to tackle problem of training & attrition in the industry while contributing to major clientele buying into the product.
• Increased new client acquisition by 15% over previous quarter.
• Developed trend forecasting techniques and strategy to improve product promotion and reach target demographics.

• Conceptualized Buddy Model as a premium feature of product, which in turn led to increase in 40% subscription rate
• Conceptualization and implemented Practice classes learning module to provide the user a closure on learning loop,which in turn led to increase in product usage by about 25%.