R Preethi

Prospective Business Analyst with 11 years of solid background in business development, stakeholder management and aligning business objectives with strategic outcomes. Seeking a transition to a Business Analyst role where I can apply my expertise in strategic planning, known for delivering insightful analysis that enhances decision-making and supports organizational success. Eager to bring my analytical skills and proven track record to a dynamic team, growth-oriented environment.

• Certified in Master's in Business Analytics and Digital Marketing

Oct 2023 - Apr 2024

Walmart Superstore Sales Analysis

Key skills: Data collection, Data visualization, Power BI

• Objective is to analyze its sales data to gain insights into its performance and identify growth opportunities.
• Created a presentation using dashboards for sales analysis, including sales and revenue tracking, inventory management, customer insights, and store performance.
• Recommended discount strategies, improving store profitability by 10%.
• As a learning outcome data modelling to define relationships and calculate measures. Business understanding to support decision-making through data analysis.

Customer Churn Analysis

Key Skills: Power BI, Decision Tree, Machine Learning, SQL

• Objective is to understand the customer data, factors contributing to customer churn and to develop strategies to retain customers.
• Depth and significance of insights using Python decision tree , Power BI visualizations, and SQL queries.
• Identified churn drivers and provided actionable insights.
• Learnt to mastery in SQL for querying and analyzing large datasets. Understanding of churn analysis techniques.

Cyclist Bike-Share Analysis

Key Skills: Power BI and SQL

• The goal is to maximize annual memberships by understanding the differences in usage patterns between casual riders and annual members.
• Evaluated the depth particularly regarding customer behavior differences.
• Assess the quality and feasibility of recommendations for converting casual riders into annual members.
• Outcomes is knowledge of customer segmentation and behavior analysis techniques. Skill in using data insights to drive the development of effective marketing strategies.