R. Purushothaman

Dynamic and results-driven Digital Marketer and Data Insights Specialist with over 11.9 years of experience, including 6+ years of successfully leading and mentoring high-performing teams. Proven expertise across Content Marketing, SEO, SEM, Mobile App Optimization and Marketing, Social Media Marketing, and Web Analytics. Skilled at developing and executing data-driven digital strategies that drive user acquisition, engagement, and retention. Over the past 5+ years, led and scaled app-based marketing initiatives for platforms such as the Heartfulness App, Shriram One (Super App), and My SGI. Possess 8 years of hands-on experience in managing and delivering results for clients in the USA and Ukraine, ensuring measurable business impact and long-term relationships. Proficient in leveraging advanced analytics tools to optimize campaigns, boost brand visibility, and deliver actionable insights. Recognized for fostering team collaboration, aligning cross-functional efforts, and driving business growth through strategic leadership.

• Achieved top rankings for highly competitive keywords, significantly improving search engine visibility.
• Led the evaluation of multiple intranet analytics tools and implemented Matomo (formerly Piwik) on the client’s internal servers via VPN; delivered weekly reports analyzing employee behavior on the intranet portal.
• Conducted in-depth analysis of hundreds of webpages across leading U.S. hospitals, generating monthly performance and recommendation reports.
• Reviewed and analyzed over 500 U.S. healthcare provider websites, delivering optimization recommendations aligned with CareTech CMS modules.
• Authored and published the official Wikipedia page for HTC Global Services, enhancing the organization’s digital presence.
• Created and reviewed website content for clients including MatchRx and Wise Healthcare, ensuring clarity, SEO alignment, and audience engagement.
• Collaborated with the Learning and Development team to plan and facilitate multiple communication skills training events.
• Honored by Shriram Finance with the 'Extra Miler of the Month' award and recognized as Best Employee for November 2024 for outstanding performance.

I hereby declare that all the above-mentioned information is true and correct to the best of my knowledge. 

Place: Chennai