R S Reddy Prasad
Bangalore
Summary
Results-driven Senior Associate with 6 years of hands-on experience in Adobe Experience Manager (AEM) Authoring across diverse global projects. Adept at building and managing web pages, optimizing SEO metadata and executing multilingual rollouts. Proven ability to enhance digital asset workflows, ensure quality assurance across platforms, and lead cross-functional teams to deliver high impact web content solutions. Seeking to leverage deep AEM expertise and content management skills to contribute to innovative digital initiatives in a dynamic organization.
Overview
7
7
years of professional experience
Work History
Emerging Lead - AEM Content Author and Manual Testing
State Street Global Advisors
08.2023 - Current
- Directed campaign launches across EMEA, APAC, and US regions by leading a cross-functional
- Designed and delivered reusable Experience Fragments, ensuring global accessibility and SEO compliance.
- Spearheaded the AEM DAM Restructure Project, improving asset retrieval time by 30%.
- Coordinated weekly stakeholder meetings to align project roadmaps and milestones.
- Managed sprint story processes, ensured compliance with Agile methodologies, and collaborated on deployments.
- Roles & Responsibilities:
- Authoring and managing the website using AEM 6.5 tool
- Creating multilingual webpages for EMEA, APAC & US regions
- Creating content fragments for Special links, footer and Experience fragment for reusable content
- Creating Experience Fragment for global use and Enhancing it Periodically.
- Uploading assets like images, excel, zip & PDFs into DAM
- ADA tool, fix all the issues like, accessibility, quality Assurance and SEO
- Task Allocation within the team and manages the campaign launch
- Conduct daily stand-up and discuss on-going and upcoming projects
- Dialing to Webex / Zoom meeting with stakeholders for updates/road map on weekly basis and collaborate till deployment
- Use tools like, Work front, JIRA, teams
- Work front Ticketing tool to get the latest Update follow up.
- Using API on Work front while converting into project makes things fast, reduce manually effort.
- API Integration with Work front give more exposure.
- Maintain Website on weekly basis, Create Expiring reports for regional Basis.
- Generate reports for specific region and compare it quarterly.
- Migrating website from old platform to AEM platform.
- Rolling out webpages from master level to country level.
- Creating content fragments for Special links, footer.
AEM Content Author
Tech Mahindra
12.2021 - 08.2023
- Oversaw quality assurance processes for www.lebara.com web pages, ensuring compliance with industry standards.
- Conducted cross-browser testing on various devices, ensuring seamless functionality across platforms.
- Audited web pages for content accuracy and technical integrity, resolving identified issues.
- Partnered with global teams to execute new product launches and process improvements.
- Enhanced customer experience by proposing and implementing optimizations for site content and performance.
- Roles & Responsibilities:
- Managing the Quality and Content Management for www.lebara.com Web pages
- Analyze audit data for trends, patterns and root causes of quality issues
- Manage Quarterly Business reviews & Project Management and update the Stakeholders
- Identify and resolve common problems and potential risk issues across projects
- Provide oversight to ensure projects are in compliance with established standards
- Ensure quality of deliverables across a portfolio of projects
- Testing of Webpages on live site.
- Types of Audits – Product Launch, Regular Audit, www.lebara.com Confidential, e Support.
- Consistently met project deadlines by effectively managing time and prioritizing tasks according to importance.
- Analyzed work to generate logic for new systems, procedures and tests.
- Proved successful working within tight deadlines and a fast-paced environment.
- Collaborated with management, internal and development partners regarding software application design status and project progress.
- Maintained professional relationships with peers and mentors who provided valuable advice during the writing process.
- Skilled at working independently and collaboratively in a team environment.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Built a loyal following through engaging author-reader interactions at book signings, speaking engagements or online platforms.
- Consistently met deadlines by effectively managing time, prioritizing tasks, and maintaining strong organizational skills.
- Promoted published works through social media platforms, author website updates, email newsletters, and blog posts.
- Established credibility as an expert in specific genres through accurate fact-checking procedures within written works.
Senior Associate
Wipro Limited
05.2020 - 05.2021
- Ensure the page-weight, sizes of assets and videos as per the industry standard. Also ensuring there are no 404, broken links, console JS errors present in the page.
- Managed sprint story processes, ensured compliance with Agile methodologies, and collaborated on deployments.
- Escalated issues such as broken links, layout problems, or publishing errors during QA Testing.
- Highlighted mismatches between delivered content and client expectations.
- Review the content to ensure it aligns with policies.
- Resolve inquires according to the define SRT guidelines and procedures.
- Managing tasks, meeting deadlines and adhering to quality metrics.
- Experience in optimizing the Job titles, descriptions.
- Uploading assets like images & PDFs into DAM
- Involved in Sprint story process – Write story/defects, discuss with regional leads
- Experience in document replacements.
Senior Process Executive
Cognizant Technology
09.2018 - 04.2020
- Experience in following structured review and tagging guidelines across large-scale content projects.
- Identified and flagged content that did not comply with SRT guidelines or Facebook policies.
- Escalated issues such as broken links, layout problems, or publishing errors during QA Testing.
- Highlighted mismatches between delivered content and client expectations.
- Review the content to ensure it aligns with policies.
- Resolve inquires according to the define SRT guidelines and procedures.
- Managing tasks, meeting deadlines and adhering to quality metrics.
- Experience in optimizing the Job titles, descriptions.
- Uploading assets like images & PDFs into DAM
- Involved in Sprint story process – Write story/defects, discuss with regional leads
- Experience in document replacements.
- Leveraged automation tools and techniques to manage data, optimize workflow and increase efficiency.
- Collaborated closely with research and development teams to bring innovative ideas from conceptualization through implementation stages.
- Maintained a positive work environment by fostering open communication, providing constructive feedback, and recognizing team achievements.
- Trained junior team members in technical skills and industry best practices, fostering a culture of learning and growth.
- Provided strategic and operational recommendations for improvement across departments.
- Enhanced process efficiency by streamlining workflows and implementing automation strategies.
- Coordinated multi-team process initialization, reducing associated redundancies and dependencies.
- Reduced operational costs with thorough analysis of resource allocation and elimination of redundancies.
Education
Computer Science & Engineering
Mother Theresa Institute of Engineering & Technology
01.2015
Intermediate (MPC)
Sri Narayana Junior College
01.2010
SSC
Kings EM School
01.2008
Skills
- AEM Content Authoring and Management (65)
- Leadership and Team Management
- Project Roadmap Execution and Strategic Planning
- Regression, UAT, and Functionality Testing
- API Integration and Automation Tools
- Digital Asset Management (DAM) and SEO Optimization
- Adobe Work front
- Project Management Tools: Work front, JIRA
- Quality assurance
Timeline
Emerging Lead - AEM Content Author and Manual Testing
State Street Global Advisors
08.2023 - Current
AEM Content Author
Tech Mahindra
12.2021 - 08.2023
Senior Associate
Wipro Limited
05.2020 - 05.2021
Senior Process Executive
Cognizant Technology
09.2018 - 04.2020
Intermediate (MPC)
Sri Narayana Junior College
SSC
Kings EM School
Computer Science & Engineering
Mother Theresa Institute of Engineering & Technology
KEY LEADERSHIP HIGHLIGHTS
- Successfully led cross-functional teams across multiple projects, including SSGA and Lebara, ensuring timely delivery and adherence of quality standards.
- Acted as primary liaison with clients, managing expectations and delivering weekly reports such as page expiry updates to maintain transparency and alignment.
- Spearheaded rollout of multilingual content and product-specific pages using Adobe Experience Manager (AEM), demonstrating ownership and accountability in high-impact deliverables.
- Proactively resolved team conflicts and fostered a collaborative environment, especially during the Facebook project, ensuring smooth execution of social media strategies and content tagging.
- Led QA efforts across desktop and mobile platforms, ensuring compliance with web content accessibility guidelines and delivering high quality digital experiences.
- Streamlined workflows for document replacement, metadata management, and SEO enhancements, contributing to improved operational efficiency discoverability.
Disclaimer
I hereby declare that all the information mentioned above is true to the best of my knowledge and belief.
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