Summary
Overview
Work History
Education
Skills
Summaryofworkexperience
Personal Information
Personalvitae
Accomplishments
Work Preference
Languages
Timeline
R Srinivasan

R Srinivasan

Head sales
Hyderabad

Summary

Highly efficient, innovative, and methodical sales and marketing professional with over 30+ years of experience in sales & marketing, business development, and client relationship management in the consumer electronics industry. Energetic self-starter with a keen interest in marketing and a strong desire to learn as much as possible about sales. Proven track record of developing marketing plans that have led to real growth in profit and sales. Successfully achieved quarterly objectives by increasing efficiencies and establishing key deliverables. Led the market launch of multiple new products by identifying new opportunities, researching product possibilities, and collaborating with clients. Key strengths include professional and polite customer interaction, implementing effective marketing campaigns, and consistently meeting deadlines. Demonstrated ability to drive incremental revenue, increase market awareness, and educate consumers. Committed to producing outstanding results both professionally and personally through proactive approaches. Skilled in analyzing market research on customer and supplier business concepts to inform management decision-making, business planning, and strategies. Maintains long-term customer relationships by providing quality service and generating opportunities for the organization. Robust background in managing teams, technical issues, sales, marketing, and business units to maximize outputs and meet organizational goals. Thrives in fast-moving industries while representing the organization as its primary face.

Overview

38
38
years of professional experience
3
3
Languages

Work History

General Manager

Aiwa India
02.2022 - 04.2023
  • Heading end-to-end P&L responsibilities for the South Zone with a team of 6+ resources
  • Accountable for strategy planning, profitability, budgeting, after-sales service, customer acquisition and satisfaction, business expansion, distribution management, process improvements, cost optimization, team, and stakeholder management
  • Reporting to Sales Director
  • On-track expanding the network and increasing the targeted revenue during the first year of operation by appointing new distributors
  • Part of the Executive Decision-Making team involved in formulating long/short term business strategies and growth/expansion action plans in line with the overall corporate goals and objectives
  • Joined the company with the mandate of setting up and establishing its market presence in the South region as part of the overall organization’s expansion plan
  • Established the South Zone sales business and operations from scratch i.e., right from setting up sales/business models, building the team, distributors, customer acquisitions, operations and more
  • Driving the initial business agenda of penetrating Telangana and Andhra Pradesh markets; mapped the market, demographics, and consumer trends

National Sales Manager- Televisions and Audio systems

Fenda Audio
08.2018 - 12.2021
  • Handling overall business operations for conceptualizing & implementing sound business strategies for accomplishment of sales targets
  • Breaking new avenues & driving revenue growth and proactively conducting opportunity analysis by keeping abreast of market trends/ competitor moves to achieve market-share metrics
  • Developing and appointing new business partners to expand reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product
  • Identifying and networking with prospective clients generating business from existing accounts and achieving profitability and increased sales growth
  • Conceptualizing and executing strategic plans, setting and administering budgets and managing sales & business with complete end to end planning
  • Applying innovative marketing & advertising strategies to increase customer acquisition, penetration & revenues
  • Implementing strategies that increase product awareness, market share and company profitability
  • Mentoring, training & leading field functionaries to ensure sales and operational efficiency

Head business development - (Pan India)

Skyworth India Electronics Pvt Ltd
08.2013 - 06.2017
  • Handled a business of 50 cr
  • Annually with a growth of 20% every year
  • Products handled LED TELEVISIONS with a well experienced team
  • Expanded the dealer and distributor network across India
  • Also monitored the complete manufacturing activity of television through OEM From 2013-2017

Regional Manager- (South India)

Lemon Mobiles
07.2010 - 07.2013
  • Handling overall business operations for mobile phones & implementing sound business strategies for accomplishment of sales targets
  • Expansion of business through channel partners
  • Participating in the Product planning, inventory management, and marketing activities as per market needs

Deputy General Manager - (CE Division)

Samsung Electronics
12.2008 - 05.2010
  • Meticulously handled a turnover of more than 700 crores in the CE and Home Appliances Division
  • Implemented proper strategies as per market needs from time to time to achieve the Business plan by reviewing target v/s performance of the team, focused on profitability, market outstanding, and proper forecasting and maintain inventory
  • Recorded revenue growth of more than 20% over previous year in line with the industry standards
  • Increase market reach from 45% to 60 % by dealer and distributor expansion

General Manager (Sales) - (South India)

Sansui India
10.1997 - 09.2008
  • Monitored the Marketing, Sales & Finance Functions in the South Zone
  • Led Dealer Network for a business of around 600 Crores
  • Efficiently worked with the HRD for Training & Development, Recruitment & Performance Management
  • Acknowledged by the management for successful launch of the brand Sansui in South India
  • Contributed around 33% in the company’s turnover and maintained a sales growth rate between 35% - 40%
  • Enhanced the market share from 5 % to 18% and 64% market reach across South India by penetrating the market through proper selection and appointment of channel partners
  • Dexterously tracked the business of white goods through Kelvinator Brand Products
  • Established Dealer Network for Kelvinator in South and Central India

Sales Executive (Audio, Video & Appliances)

Philips India
01.1991 - 09.1997

Sales Officer

Usha International
07.1985 - 12.1990

Education

MBA - sales and marketing

Commerce graduate

Skills

Strategic Planning

Summaryofworkexperience

  • FENDA AUDIO- TELEVISION & AUDIO
  • SKYWORTH –TELEVISION INDUSTRY-(PAN INDIA)
  • LEMON MOBILES-MOBILE PHONES (SOUTH INDIA)
  • SAMSUNG- (CONSUMER ELECTRONICS & HOME APPLIANCES)
  • SANSUI- (CONSUMER ELECTRONICS & HOME APPLIANCES)
  • PHILIPS INDIA - (TELEVISION AND APPLIANCES)
  • USHA INTERNATIONAL- FANS AND HOME APPLIANCES

Personal Information

Date of Birth: 11/05/65

Personalvitae

  • Team Management
  • Market Intelligence
  • Customer Satisfaction
  • Marketing Plans
  • Revenue Growth
  • Analytical Methodology
  • Systems Management
  • Sales Prospecting

Accomplishments

Launched and established Sansui fenda audio and aiwa as a well known brand in South india and made a growth every year in business more than 30 %

Made skyworth brand operative on pan India with expanding the networking.

Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Company CultureFlexible work hoursPersonal development programsCareer advancementWork-life balanceHealthcare benefitsWork from home optionPaid time offTeam Building / Company Retreats

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Tamil
Advanced (C1)

Timeline

General Manager - Aiwa India
02.2022 - 04.2023
National Sales Manager- Televisions and Audio systems - Fenda Audio
08.2018 - 12.2021
Head business development - (Pan India) - Skyworth India Electronics Pvt Ltd
08.2013 - 06.2017
Regional Manager- (South India) - Lemon Mobiles
07.2010 - 07.2013
Deputy General Manager - (CE Division) - Samsung Electronics
12.2008 - 05.2010
General Manager (Sales) - (South India) - Sansui India
10.1997 - 09.2008
Sales Executive (Audio, Video & Appliances) - Philips India
01.1991 - 09.1997
Sales Officer - Usha International
07.1985 - 12.1990
- MBA, sales and marketing
R Srinivasan Head sales