Rituka Rastogi
Digital Marketing Executive
Gurgaon
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Digital Marketing Executive
Metier Media
Mumbai
07.2018 - Current
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Delivered effective and innovative digital campaigns for products such as Home Loans etc.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Oversaw numerous social media and Google campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Developed and executed multiple digital marketing efforts to enhance brand visibility.
- Monitor client results and delivery against forecast. Provide clear strategic direction on how to improve performance and growth in investment
- Ensure proper Quality Assurance of campaign builds and ongoing campaign changes
- Tested landing pages and formulated plans to keep conversion rates consistent.
- Collaborated with team members in all project executions.
Education
Bachelor of Science - BSC
D.G. College
Kanpur 07.2012 - 06.2015
Post Graduate Diploma - Mass Communication
Apeejay Institute Of Mass Communication
New Delhi 07.2017 - 06.2018
Skills
Digital Media Plans
Google Marketing Platform
Digital marketing
Executive leadership
Targeted marketing
MS Excel
MS Power Point
MS Word
Certification
Google Ads Fundamental
Timeline
Google Ads Video
05-2020
Google Ads Display
04-2020
Google Ads Shopping
04-2020
Google Ads Fundamental
03-2020
Digital Skills By Facebook
12-2019
Digital Marketing Executive
Metier Media
07.2018 - Current
Post Graduate Diploma - Mass Communication
Apeejay Institute Of Mass Communication
07.2017 - 06.2018
Bachelor of Science - BSC
D.G. College
07.2012 - 06.2015