Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Websites
Certification
Timeline
SoftwareEngineer
Raag Shanker

Raag Shanker

Summary

Experienced A/B testing and personalization expert with 11+ years of web optimization and analytics experience, primarily in Adobe Target and Adobe Analytics. Skilled in planning and executing A/B, XT & multivariate tests, managing teams, and developing solutions for business excellence. Strong analytical and problem-solving abilities, adept at analyzing roadblocks, evaluating end-user requirements, and troubleshooting complex issues. Proven success in driving conversions and optimizing customer experiences for medium to high-end business groups. Adaptable and able to adjust to shifting priorities while accepting responsibility for results. Seeking to leverage skills to drive business growth in a dynamic organization.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Sr Manager - Digital Testing & Optimization

Trantor Inc
Gurugram
10.2019 - Current
  • Work to Test & optimize various web properties for Thomson Reuters (B2B) using Adobe Target and collaborating with different teams to discover new testing opportunities within Thomson Reuters
  • Strategize, architect, and deliver solutions for Digital Marketing Campaigns across channels, Measurement and Web Analytics with Tag Management solutions, Conversion Rate Optimization, A/B Testing
  • Develop pipeline of A/B tests for Various TR marketing teams including Legal, Tax and Corporates to test and ascertain the optimal user experience.
  • Work with Engineers, Product Managers, Account Management to align the seamless requirements briefing and consistent execution of project to its delivery and maintenance
  • Lead the effort to migrate TR’s Legacy Target implementation to Latest versions of Target libraries to meet existing Industry standards and improved page performance.
  • Client Management and relationship / engagement building with consistent CSS from senior management and leadership
  • Ideating use cases with research and identifying opportunities for enhancements in TR’s implementation

Lead Technical Consultant

Adobe Systems India Pvt Ltd
02.2014 - 09.2019
  • Deliverables
  • Implementation of Adobe Analytics tagging to capture digital data from multiple properties (i.e., websites, mobile apps, mobile web, single page app
  • Implementation of Adobe Target for web using at.js and mbox.js implementation using DTM and Launch
  • Reporting and Analysis for A/B test for evaluation of online data and generating actionable insights in Analytics
  • Clearly understand and communicate customer requirements and integration points in the context of the statement of work
  • Build Optimization Plans using A/B testing, multivariate testing, segment-based targeting, and behavioural targeting
  • Drive the product strategy, roadmap and requirements by working closely with customers, partners, internal product teams, engineering, and senior management team
  • Advise key stakeholders and drive global client success based on most important business drivers
  • Effectively present technical details of Campaign performance to different stakeholders
  • Define client’s business needs and identify areas of opportunity to increase account growth and drive revenue
  • Provide leadership in the development of client strategies and presentations
  • Contribute to company initiatives, processes and roll-outs
  • Partnering with the Adobe Engineering teams in fixing product bugs for Target
  • Assist in special projects and other assignments as per need
  • Troubleshoot, validate, and report customer submitted bug reports

Sr Escalations Analyst

IBM India Pvt Ltd
07.2011 - 02.2014
  • In the Incident Management Team
  • Profile includes providing advanced debugging for the application, profile and networking issues
  • KRA also includes handling the major outages issues for the client and following up with the various stakeholders to ensure that the issues are resolved in the SLA of 02.00 hours to a maximum of 7 days as per the severity of the issue
  • Also, a part of CTS team which includes the handling of the misroutes done by the service desk to get the issues resolved in the required TAT to achieve the prime objective of client’s satisfaction
  • As a part of Identity management team work on Active Directory, Rumba Mainframe and Microsoft Exchange
  • Perform Root Cause Analysis

Education

Bachelor of computer applications - Computer Applications

University Of Lucknow
Lucknow
07.2011

Skills

  • Adobe Target
  • A/B testing and optimization
  • Data analysis and insights(Adobe Analytics)
  • Dynamic Tag Manager
  • Adobe Launch
  • Adobe Marketing Cloud products Integrations including A4T, Profiles and Audiences
  • HTML/CSS
  • Data-Driven Decision-Making
  • Training and Development
  • Onboarding and Orientation

Additional Information

  • Personal Dossier , Father’s Name Pramod Shankar Nationality Indian Visa Status USA: Valid till 2024 Gender Male Date of Birth, Status married Permanent Address Flat no 112, Tower 11, Purvanchal Royal Park , Sector 137, Noida - 201305 Phone No 9899003016

Languages

Hindi, English
First Language

Websites

Certification

  • Adobe certified Multi Solution Practitioner
  • Adobe Certified Expert - Target Business Practitioner
  • Adobe Certified Master – Adobe Target Architect

Timeline

Sr Manager - Digital Testing & Optimization

Trantor Inc
10.2019 - Current

Lead Technical Consultant

Adobe Systems India Pvt Ltd
02.2014 - 09.2019

Sr Escalations Analyst

IBM India Pvt Ltd
07.2011 - 02.2014

Bachelor of computer applications - Computer Applications

University Of Lucknow

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Raag Shanker