Raaj Kanjilal

• Managed annual budgeting process for the human resources department, ensuring sufficient allocation of resources towards strategic initiatives.
• Established strong relationships with key stakeholders to ensure alignment of HR goals with business objectives.
• Led talent acquisition teams in identifying top-tier candidates for critical organizational roles.
• Conducted thorough workforce analyses to identify areas of improvement and develop targeted solutions.
• Designed effective retention strategies by analyzing exit interviews and other relevant data sources.
• Implemented effective performance management systems for ongoing employee development and growth.
• Implemented succession planning initiatives, promoting long-term stability in key leadership positions.
• Negotiated competitive compensation packages, ensuring market competitiveness and employee satisfaction.
• Oversaw benefits administration, optimizing offerings while controlling overall costs.
• Developed comprehensive onboarding programs to improve new hire retention and productivity.
• Evaluated training needs across the organization, developing customized learning plans to address skill gaps or competency deficiencies.
• Facilitated successful policy implementation and enforcement to maintain legal and operational compliance.
• Spearheaded leadership development programs, cultivating future organizational leaders from within the company ranks.
• Collaborated with legal counsel on employment law matters, mitigating risks associated with non-compliance or litigation.
• Championed diversity and inclusion efforts, fostering a more inclusive workplace environment.
• Enhanced employee engagement by implementing innovative HR programs and initiatives.
• Streamlined recruitment processes for increased efficiency and reduced time-to-fill rates.
• Reduced turnover rates by cultivating a positive work culture and addressing employee concerns proactively.

• Teaching Human Resource Management Subjects and Business Strategy
• Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
• Created and designed quizzes, tests and projects to assess student knowledge.
• Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
• Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
• Collaborated with faculty and staff to create meaningful learning experiences.
• Designing Student Learning & Development modules.
• Preparing students for placement.
• A member of student and faculty committed for student welfare.
• Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
• Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.

• Collecting, analyzing, and interpreting data related to market trends, consumer behavior, and competitor activity
• Developing and implementing marketing analytics strategies to support decision-making and drive business growth
• Collaborating with other departments, such as sales, product development, and advertising, to identify and capitalize on business opportunities
• Providing insights and recommendations to senior management to inform business strategy and budget decisions
• Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
• Development of Learning & Development training module.
• Developing client base for Human Resource shared services, payroll, attendance HRM technology.
• Offering recruitment serviced to clients.
• Offering compliance services to clients.

• As a Management faculty Adjunct Professor, Taught Subjects: Marketing Management, Digital Marketing, and
• Global Business Environment
• Held Student Group Forums to debate various topics from the Course
• Helped in Coarse structure
• Head of Marketing and Branding: Control a marketing budget of more that's.15 Crores
• Develop digital media planning for the organization, incorporating promotions, web, social media, CRM, and sponsorships
• Influence pricing, incentives, and naming while establishing positioning and target audiences
• Lead marketing initiatives and advertising campaign introductions to digital and offline channels
• Was a mentor to students across departments as per university norms
• Increased revenue by 90% within 3 months by escalating the form to admission ratio
• Grew admission referrals by 90% by liaising with various domestic and international consultants
• Formulated policies and MOUs to engage with them and have stable output through a screened channel
• Lead all digital marketing initiatives including search engine optimization,search engine marketing, Google ad campaigns, social media marketing,content marketing, e-mail marketing, campaign landing page development,retargeting, digital affiliate management, digital market bucket calendar,and marketing automation
• Vendor Management and Negotiation (Ad Agency, Digital Agency influential marketing agency)

Learning & Development:

• In coordination with Human Resource team, training team of counselors on code of conduct, ethics, call process, MIS management.
• Trained faculty on student and employee engagement.

• Implemented business strategies that delivered market leadership, rapid growth, and strong ROI in a highly competitive market
• Increased client acquisition by 40 % within the first year and 70% in the second year
• Garnered annual revenue of over Rs.15 Crores by forging winning partnerships with clients
• Converted BTL and merchandising agency into 360 degrees marketing agency catering to various industries
• Directed digital marketing roadmap for consumer engagement through display ads, social media activities, and close connections with ad networks and publishers
• Monitored 3 teams with 60 + members to deliver digital marketing initiatives for digital asset management of brands and offline initiatives
• Developing Internal branding strategies through employee engagement such as employee recognition and motivation programs.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.

• Management
• Rapidly developed expertise in digital marketing and websitedevelopment, managing online presence, inbound/outboundmarketing,and social marketing campaigns to maximize revenue
• Grew annual revenue to Rs.2.5 Crores within the first year and Rs.4.5
• Crores in the second year by increasing firm brand identity fromsubcontractedbusiness to direct clients
• Ran customer retention programs including loyalty schemes toincrease loyal buyers by 70% in retail space
• Created digital marketing campaigns worth Rs.5 Crores for clientsthrough a variety of digital mediums in alignment with BTL brandactivations of clients
• Instrumental in converting production house to a one-stop advertisingagency
• Supervised business development activities including hiring andtraining of team members
• Provided branding and creativity solutions for clients including roadshows, events, and conferences, to promote and launch products, alongwith digital marketing initiatives and social media networking
• Assisted in providing media solutions using various print, internet,radio, and television platforms.

• Managed a team of 70 members
• Managed and executed digital brand marketing campaigns for the company's different web solutions in the channels of SEM and SEO, trained and mentored technical teams on SEO best practices, and oversaw the development of the company's microsites and corporate website
• Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
• Increased unique visitors of 8 existing portals and subscription rates by for digital products
• Garnered over Rs.30 Crores in ad space by the increasing number of revenue channels
• Administered activities related to the acquisition and created roadmaps for product launches through digital marketing and online
• PR activities including SEM, social networking, and media planning
• Handled complete marketing and product management functions for
• India Times portals
• Coordinated with media agencies; held forums through blogs and social marketing for India Times products
• Conceptualized and administered activities related to mobile advertising, and online game launching, and supervised the technical team to meet deadlines for launches through ATL, BTL, and digital marketing channels.

• Built trust with clients by maintaining confidentiality and handling sensitive information professionally at all times.
• Requested customer feedback to drive client satisfaction and retention while quickly remedying issues.
• Worked with branch partners to maximize sales efforts to business customers and cross-sell other products and services.
• Collaborated with internal teams to deliver comprehensive wealth management services, maximizing client satisfaction and loyalty.
• Collaborated with International Schools, under IB, Cambridge, CBSE and American Curriculum, to build brand visibility of Scholastic Products.
• Developed customized financial strategies for clients by thoroughly analyzing their current situations, goals, and risk tolerance levels.
• Streamlined processes for increased efficiency within the team, resulting in improved response times to client inquiries and requests.

• Increased brand awareness by developing and executing targeted marketing campaigns.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Led a team of telemarketing executive
• Call quality checks
• Call compliances checks
• Listening company our clients were AOL and all the major telecom players in the UK My role included the following
• Sales Promotion for internet products and VAS products Direct Marketing online/offline Market research qualitative and quantitative Campaign Management. Business Alliances. Prepaid acquisitions ISP/Telecom Brand Management
  

• Spearheaded customer retention initiatives focused on addressing concerns proactively and resolving issues quickly when they arise.
• Support in the development and implementation of strategies for expanding market share and increasing revenue within the telecom sector.
• assisted in streamlining operations.
• Data entry for Human Resources