Hootsuite
RAASHI SHAH
Business Development Manager
Thane
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work History
Business Development Manager
The Minimalist
06.2023 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for sales pipeline.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for company.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
Senior Account Manager
TING Works LLP
1 2022 - 05.2023
- Delivered sales presentations and pitches to client brands like Volkswagen, WELLA India, OPI India, Terra Origin to upper management and junior client associates for demonstration.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Provided extensive support in business areas to key accounts.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Supervised 5 lower-level account managers to maintain excellent services for over 7 accounts.
- Analyzed key competitors to respond to competitive threats.
- Trained and coached team members servicing 5 accounts.
- Handled high-profile accounts worth up to 20 Lakhs while overseeing team of 12-15 employees.
- Mentored junior account management professionals to develop skills and increase company revenue.
- Prepared client budgets by reviewing client billing and managing monthly invoices.
Content Social Media Manager
Blue Ocean IMC
04.2021 - 01.2022
- Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
- Helped legal advisors develop website portals and social media pages to promote businesses on LinkedIn by conducting extensive research to provide factual statistics for articles, blogs and landing pages.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
Social Media Marketing Executive
True Elements
06.2018 - 02.2021
- Managed all social media platforms, including LinkedIn, Pinterest, Youtube apart from Instagram, Facebook and Twitter.
- Implemented marketing strategies in Pinterest which resulted in 25% growth of customer base.
- Produced and submitted weekly reports outlining progress against KPI objectives by keeping continuous check on Reach, Engagement and Link Clicks.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Developed paid Facebook Ads for use on diverse social media platforms, achieving average of 150 new users per ad.
- Strategized and developed video content for brand's Youtube channel, resulting in 70% growth of viewers.
- Designed targeted Email Marketing campaigns generating revenue of approx. 7 lakhs+
- Promoted company to relevant customer audience through various marketing activities and drove traffic by 64%
Creative Content Writer
True Elements
11.2017 - 05.2018
- Created high-impact messaging for all marketing media, Ecommerce channel product description in Amazon, Flipkart, Big Basket, Nykaa, etc.
- Maintained and enhanced brand content in Amazon along with designing creative product collaterals for Brand Store in Amazon, increasing sessions by 30%.
- Performed thorough Competitive Research in Content and Creatives to grab better opportunities and build Brand persona as per data acquired.
- Closely worked with Packaging, Communications and Amazon Advertising Team to deliver strong content effective in terms of Brand Messaging.
- Collaborated with Communications Manager in development of Brand Story.
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
Script Writing Intern
Northern Lights Creation
08.2017 - 10.2017
- Practiced different genres of script writing for short Web Series and Storytelling.
- Prepared and submitted character backgrounds, script of story along with their dialogues and polished formatting in line with publishing standards.
Education
Diploma - Digital Marketing
Thadomal Shahani Centre For Media & Communications
Bandra 08.2017 - 03.2018
B. E - Computer Science
Shah & Anchor Kutchhi Engineering College
Chembur 08.2013 - 06.2017
Skills
Strategic Planning
Research
Creative Writing
Google Analytics
Social Media Marketing
Wordpress
Lead Generation
Relationship Building
Decision-Making
Accomplishments
- Increased Brand Recognition by 35% year-over-year in key online markets.
- Supervised team of 25 staff members.
- Collaborated with team of 12 in the development of Instagram Reels photoshoot for lifestyle brands
Software
Canva
SEMrush
Timeline
Business Development Manager
The Minimalist
06.2023 - Current
Content Social Media Manager
Blue Ocean IMC
04.2021 - 01.2022
Social Media Marketing Executive
True Elements
06.2018 - 02.2021
Creative Content Writer
True Elements
11.2017 - 05.2018
Script Writing Intern
Northern Lights Creation
08.2017 - 10.2017
Diploma - Digital Marketing
Thadomal Shahani Centre For Media & Communications
08.2017 - 03.2018
B. E - Computer Science
Shah & Anchor Kutchhi Engineering College
08.2013 - 06.2017
Senior Account Manager
TING Works LLP
1 2022 - 05.2023