RABAB FATIMA
Agency Success Lead
Hyderabad
Summary
Dynamic and results-oriented Programmatic Media Manager with over a decade of expertise in digital marketing, specializing in DV360 optimization, campaign strategy, and team leadership. Recognized for a strong commitment to innovation and mentorship, consistently driving measurable business growth through cutting-edge programmatic solutions. A collaborative leader dedicated to cultivating an engaged and empowering work culture, effectively partnering with colleagues to achieve shared objectives. Proven success in building and nurturing robust relationships with diverse stakeholders in fast-paced, ever-evolving environments.
Overview
11
11
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Agency Success Lead – DV360
Cognizant
05.2025 - Current
- Leading DV360 strategy and support for top-tier agencies across CTV, DOOH, and custom bidding initiatives.
- Partner with Account Managers to deliver advertiser-level, IO, and line item-level optimizations.
- Pitch and promote CTV adoption based on performance insights and business goals.
- Provide weekly strategic insights to drive platform adoption and media efficiency.
- Collaborate with cross-functional teams to align campaign goals with platform capabilities.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
Senior Account Strategist
Cognizant
11.2022 - 04.2025
- Trained and mentored 20+ sales staff, fostering a culture of excellence.
- Executed advanced optimizations, exceeding KPIs, and driving 30% sales cycle efficiency.
- Managed a team of 20+ professionals in hybrid settings.
- Developed data-driven strategies for targeting, bidding, and campaign performance.
- Led regular client review meetings to discuss progress towards goals, address concerns, and identify areas for improvement or growth opportunities.
- Enhanced client satisfaction by developing tailored account strategies and providing exceptional customer service.
Senior Account Strategist
Regalix
07.2021 - 11.2022
- Surpassed annual sales targets by 20% through strategic client growth.
- Led and developed a 50+ member sales team, enhancing revenue and retention.
- Negotiated vendor contracts, reducing costs by 15%.
- Grew client portfolio by 25% through strategic relationship management.
- Optimized Google Ads campaigns for client success.
Machine Learning Data Analyst
Amazon
05.2019 - 07.2021
- Conducted precision audits in Amazon Robotics Fulfillment Centers.
- Used data visualization for actionable insights.
- Ensured quality and compliance in audit reporting.
- Produced monthly reports using advanced Excel spreadsheet functions.
- Audited over 5,000 videos to analyze data and generate useful business reports.
- Conducted ad-hoc analysis to address urgent business questions, facilitating rapid response to market changes.
- Streamlined reporting processes, resulting in faster turnaround times for monthly performance reports.
RCMS Lead
Ion Solutions
08.2014 - 04.2019
- Led improvements in sample analysis sensitivity and accuracy.
- Ensured full regulatory compliance and QA oversight.
- Handled high-volume claims with strategic workflow optimization.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Increased sales by 10%
Education
Post Graduate Diploma - Computer Applications
Singhania University
Hyderabad01.2020
Bachelors - Information Technology
Shadan Women’s College of Science & Technology
Hyderabad01.2014
Skills
- Programmatic Strategy (DV360, CTV, DOOH, Custom Bidding)
- Campaign Optimization & Reporting
- B2B Sales & Client Management
- Cross-functional Collaboration
- Collaborative teamwork
- Optimistic communication style
- Team leadership
- Operations management
- Decision-making
- Strategic planning
Certification
Complete DV360 Course
Accomplishments
- Supervised team of 40 staff members.
- Collaborated with team of 15 in the development of Forge
Timeline
Agency Success Lead – DV360
Cognizant
05.2025 - Current
Senior Account Strategist
Cognizant
11.2022 - 04.2025
Senior Account Strategist
Regalix
07.2021 - 11.2022
Machine Learning Data Analyst
Amazon
05.2019 - 07.2021
RCMS Lead
Ion Solutions
08.2014 - 04.2019
Post Graduate Diploma - Computer Applications
Singhania University
Bachelors - Information Technology
Shadan Women’s College of Science & Technology
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