Rabhya Sharma
Faridabad
Summary
International Marketing Manager with a proven track record at Zimyo, achieving a 100% increase in lead generation in the Middle East through strategic content and digital marketing initiatives. Skilled in Organic and Paid Campaigns, adept at fostering key relationships and driving market expansion. Excelling in corporate communications, and results-driven leadership.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Zimyo
Gurugram
06.2022 - Current
- Developing and executing advanced content strategies to maintain a high standard of quality and relevance.
- Heading a dynamic team as Marketing Manager and spearheading market expansion efforts by successfully managing both the Middle East and North American markets for the product.
- Establishing and nurturing relationships with key HR professionals in the Middle East and North America, fostering partnerships, and enhancing brand visibility.
- Achieved a 100% increase in Middle East lead generation for the company through the strategic implementation of ABM, SMM, organic, and paid initiatives, showcasing a tangible impact on business growth.
- Boosted overall website traffic from 5,000 new users a month to 120,000 new users by content and SEO optimization, fixing errors, content creation, campaigns, etc., contributing to increased lead generation.
- Implemented SEO best practices and keyword research to improve search engine rankings and organic traffic.
- Demonstrated expertise in leveraging social media platforms, increased followers from 10,000 to 32,000, to drive audience engagement, brand awareness, and lead generation.
- Utilized tools like Google Analytics, SEMrush, and Ahrefs to monitor content performance, identify trends, and optimize strategies accordingly.
- Advanced proficiency in HubSpot, Bitrix24, WordPress, and other CRM and content marketing tools to streamline workflows and enhance marketing efforts.
- Proficient in creating and managing Google Ads campaigns to drive targeted traffic and MQLs, along with leveraging various paid marketing platforms to maximize campaign reach and ROI.
Content Specialist - Intern
PR Professionals
Gurugram
07.2021 - 05.2022
- Conceptualizing targeted content for the consumer portion of the firm.
- Handled the account for M3M Developers and curated releases, spokesperson interviews, and authored articles.
- Generated articles, press releases, profilers, blogs, etc., for online, as well as traditional mediums.
- Conducted comprehensive primary and secondary research for authentic and idiosyncratic content.
- Pitched content ideas and wrote features and article pieces covering the real estate market, as well as other trendy and relevant topics related to the partner firms.
Content Developer
MAPSKO Builders Pvt Ltd
Gurugram
07.2021 - 08.2021
- Curated, authored articles for the director, with extensive web research about the market trends.
- Generated press releases, along with editing and writing the articles assigned from time to time.
- Facilitated the supervisor with captions, hashtags, and taglines for the social media posts.
Social Media Manager - Intern
CollegeTips.in
New Delhi
05.2021 - 06.2021
- Fabricated videos and audio messages to promote the brand through social media portals
- Drafted taglines and campaign ideas for brand awareness and coordinating with the team assigned
- Assisted in marketing plans & promotions and invigorated the people to follow CT through web portals
Content Writer - Intern
Scriven
Lucknow
04.2020 - 06.2020
- Customized content for various niches such as Tech, travel, real estate, academic, etc, as directed by the supervisor
- Perpetrated extensive research according to the field at hand and wrote peculiar content
- Overlooked, edited and revitalized articles by other associates to augment the content quality, legibility and coherence
Content Creator - Freelance
Out of the Box Solutions
New Delhi
08.2019 - 09.2019
- Developed unique content such as articles, taglines, blogs, services provided, etc
- Composed blogs on Tech and Travel niches to be posted on official online platforms
- Edited pre-written content contributions to enhance accuracy, readability and brand-consistent tonality
Education
Masters in Business Administration (MBA) -
Amity University Online
12.2024
Bachelors in Journalism and Mass Communication (BAJMC) -
JIMS, Guru Gobind Singh IP University
New Delhi01.2022
Senior Secondary - CBSE Board
Ryan International School
Faridabad, Haryana01.2019
Skills
- English proficiency - written and spoken
- Microsoft Office
- SMM
- HTML
- Adobe Photoshop
- Adobe Premiere Pro
- SEO
- SEMRush
- Google Analytics
- Search Engine Console
- Google Ads
- Moz
- SEO Quake
- WordPress
- Elementor Advanced
- HRMS
- Collateral creation
- Corporate communications
- Campaign management
- Budget administration
- Vendor relations
- Marketing analytics
- Advertising management
- Brand promotion
- Web analytics
- Digital marketing
- Email Marketing
- PR
- Display Advertisements
Hobbies and Interests
- Passionate content marketer and 360-degree marketing enthusiast with a strong drive to excel in the industry.
- Aiming to build brand value, attract leads, and create a lasting online presence.
- Ready to dedicate my career to marketing success and become a business owner.
Timeline
Marketing Manager
Zimyo
06.2022 - Current
Content Specialist - Intern
PR Professionals
07.2021 - 05.2022
Content Developer
MAPSKO Builders Pvt Ltd
07.2021 - 08.2021
Social Media Manager - Intern
CollegeTips.in
05.2021 - 06.2021
Content Writer - Intern
Scriven
04.2020 - 06.2020
Content Creator - Freelance
Out of the Box Solutions
08.2019 - 09.2019
Masters in Business Administration (MBA) -
Amity University Online
Bachelors in Journalism and Mass Communication (BAJMC) -
JIMS, Guru Gobind Singh IP University
Senior Secondary - CBSE Board
Ryan International School
Similar Profiles
RAHUL SONIRAHUL SONI
Product Designer at ZimyoProduct Designer at Zimyo
Upasana KashyapUpasana Kashyap
Assistant Manager, Customer Success at ZimyoAssistant Manager, Customer Success at Zimyo
Sandeep YadavSandeep Yadav
Senior Manager – Customer Onboarding & Success at Zimyo Pvt LtdSenior Manager – Customer Onboarding & Success at Zimyo Pvt Ltd
DEEPTI KHURANADEEPTI KHURANA
Accounts Manager, HR & Administrator at SKS Law AssociatesAccounts Manager, HR & Administrator at SKS Law Associates
Santosh SahooSantosh Sahoo
Article Assistant at Grant ThorntonArticle Assistant at Grant Thornton