Ashok Rath

A versatile leader with entrepreneurial attitude, skills and acumen in agriculture business offering over 30 years of experience in cross-functional competencies in all phases of Sales & Marketing, Business Generation, Sales Operations and Regional/Area/Territory Development in different Agriculture sectors, within strict time schedules; targeting profitable and growth oriented Commercial Business. Experienced from bottom to top profile roles: overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work ethics and irreproachable integrity. Exceptional track record in managing business operations with proven track record in sales and marketing business with excellent understanding of Agri - business dynamics backed by experiences gained in Sugar and Seed industry. Impacted organization profitability through effective strategic and tactical management decisions and new business development. Excellence in driving new business through key accounts and establishing strategic partnerships. Keen Planner & Specialist in achieving/exceeding sales targets and gross profit quota by identifying, prospecting and qualifying existing and new customers in both private and Government arena. People Manager: directing and collaborating with productive cross-functional teams such as sales, Market Development, Product Development, Product Management, Supply Chain and Scientists using interactive and motivational leadership that spurs people to willingly give 100% effort. An out-of-the-box thinker with a flair for identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and profitability norms. Worked in cross functional domains to accomplish the goals of the organization.

• Develop Business Module,Expand Business Channel , Identify new market and geography for business opportunity,recruit team /train coach them to skill full and productive ,Plan and forecast ,Generate Profitability .Liaisoning with Govt.for Business in PPP mode .
• JK Seeds (Field crop), Cluster Lead Bhubaneswar Cluster and Campaign in charge (Jabalpur, Ranchi, Raipur and Kolkata Cluster), Survey the market, product viability, segmenting the product portfolio through demo, Trials, Recruiting field force to make an effective and Team, Implementing the company’s vision, values and strategy in work culture, Making meticulous distribution plans and ensured effective implementation of sales promotional activities for demand generation, Expanding distribution channel to the Target Market, connecting retail network with the demand-driven activities, Ensure Excellent communication & interpersonal skills with strong analytical, problem-solving & organizational capabilities & team spirit leading to higher productivity resulting in retention of resource, Train the sales team not only achieve the target volume but also the NRV with timely collection of receivable, Introduced Hybrid corn 5 Mt and Hy Paddy 10 20MT and sold Research paddy of 150 MT in Kharif22
• JK Seeds (Field crop), Campaign Manager, Create integrated marketing campaigns based on market segments to gain new customers and build repeat business with the inputs from the field, Supervise and coordinate the execution, monitoring and measurement of marketing campaigns and their success, Ensure implementation organizational guidelines while designing the campaign plan, Recruit and train talent for the successful implementation of marketing campaigns, Compile regular reports of campaign performance and results, Improve new campaigns using data and feedback from existing and previous projects and customizing the need to boost sale, Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers, Effectively implement the use of digital tool like Google sheet and Spoors to record data
• JK Seeds (Field crop), Commercial Lead, Resolving contractual and commercial problems, Risk assessment, Discovering areas that are not in-keeping with regulation practices, Reviewing/developing operational process flows, Overseeing financial KPIs, Ensuring that all stakeholders understand and adhere to contractual obligations, Ensuring that the financial aspects and impact of a contract are clear to all parties, Management/mentoring/training of other Quantity Surveyors
• UPL LTD (Advanta Seeds - Field crop), Regional Sales Manager (Odisha & West Bengal), Administered activities related to the company’s vision, values and strategy, safeguarded revenue generation and improved market share, Managed tapping company’s performance in the market and accordingly designing distribution plans and ensured effective implementation of sales promotional activities, Product positioning strategy based on trial/demo report in the Target market need and driving the developmental activities to achieve the targets, Steered business operations for the profit center with a view to realize pre-planned sales and revenue by providing proper guidance to the team, Ensure Excellent communication & interpersonal skills with strong analytical, problem-solving & organizational capabilities & team spirit leading to higher productivity resulting in retention of resource, Track record of increasing sales by multi-folds and growing top line & bottom line, Identified & included potential geographies & Conceived, Conceptualized & led Comprehensive strategic plans & initiatives robust strategy to boost business, Made the business set up of Advanta brand across Odisha & West Bengal and strengthen it in all the dimension, Created & Established a strong network of channel distribution, C&F to ensure deeper market penetration & wider distribution in the Region, Directed New Client Acquisition efforts, relationship management for maximum client retention and achievement of revenues; applied a result-oriented approach to increase business volume from existing and new areas by working in the ground root level of the business, Nurtured and led a self-motivated enthusiastic sales & business development team of 8 members in sourcing, managing and implementing new business opportunities, Introduced New Product (both Corn & Rice) to ensure good profitability, Explored business in Government project (RKVY) and achieved business, Coordinated & collaborate the product trials in SAU, Boosted commercial Rice business from base of Zero to 240 MT & Corn Business of 396 MT from the 20MT generating business of 19 crore from the base of 35 lakh, Strictly ensuring collection of accounts receivables from distributors within the stipulated time frame
• Shriram Bioseed Genetics, Dy Regional Sales Manager- Odisha, Driving Seed business by New Geography Expansion with alignment of portfolio positioning, Preparation of product fitness matrix on the basis of area, duration & soil topography, Demand generation of products - Corn from base of 52 MT to 375 MT and Hy.Paddy from 35 MT to 120 MT, Participated in RKVY and boost business of corn, In-house & On-field training to sales force & Channel partners (Distributor, Dealer) on product features, complaint handling, meeting techniques, etc., Active participation in completing the sales cycle (Farmer-Retailer - Distributor-Company) by regular follow-up, Market intelligence by collecting competitors’ information on products, pricing and activities on a regular basis, Preparing sales forecast on the basis of crop segment and customer need in each & every month, Achieving the sales targets by Channel Management, exploring new fitment area, new channel partners, creating customer base by CRM (maintaining customer database) and Government business, Timely collection of accounts receivables from distributors
• Pure Diets. Mozambique S.A, Cane Development Manager, Train/Coach team of 40 field officers in developing the targeted area of 2500 hectares under sugarcane, Schedule planting programmed to feed the factory (under construction) of 2500 TCD, Ensuring implementation of high-end agronomic practice to boost vertical growth of sugarcane, Manage the labor force aiming at high productivity
• Corteva (AgriScience), Territory Business Lead, Imparted training to 20 nos’ of MDR to meet/face the all-weather need/challenge in the market, Identifying business partners & appoint as Distributors, Ensure core value of the company in all dimensions of business, Conducted PAT and evaluate the product fitment in the market, Laying Demo and evaluating the product performance in comparison with the competitor Product, Large scale promotional activities to branding PHI among farmers & generate demand for the product, Deputed to various territories to assist colleagues in making exemplary activities, Introduced P3501 Corn at 92 Demo plot & conducted meticulous & impactful PDAs which led to 120 MT of sales, Rewarded as rice champion
• Shakthi Sugars Ltd. Dhenkanal, Cane Inspector, Canvass the farmers by conducting village meetings & individual contact to opt for cash crop-Sugarcane cultivation, Arrange inputs - Tractor for ploughing, fertilizer, P.P Chemicals through bank loan, Implement agronomical practices for vertical growth of the crop resulting in High Yield per acre, Liaisoning with the bank to sanction & disburse crop loans phase-wise to farmers as per need, Inspect the crop at regular intervals to help farmers with need-based advisory support, Make a schedule of harvesting of the crop by crop age with higher Brix reading of juice drawn, Arrange transport vehicle to lift the harvested sugarcane to the factory as per the allotted quota based on cutting order, Ensure 100% recovery of availed crop loan by ryot, Maintain records & report to higher management

• Channel Management training - 3rd Jan 2008
• Sales Competencies Training - 21st 2010
• Managing Sales Performance - 12th March 2015
• Seven habits of Highly competitive people from 19th to 20th Jan 2018
• UPLs Global code of Conduct - 2020

• Mr. Anand Kumar, AGM, Nuziveedu Seeds Ltd, +919470637400
• Mr. Vinayak Raman Sharma, V.P (Marketing) FC, SEED WORKS International Pvt Ltd, +91 770255286