Rachana Anjarlekar
Business Manager- Paytm
Mumbai
Summary
Dedicated professional possessing skills in conducting in-depth market research, experienced in product management and managing alliances to stay abreast of trends and competitors. Adept at collating data and generating reports to develop actionable insights as part of delivering compelling business value. Seeking an opportunity to introduce desirable changes in the current state of marketing affairs in your system, while developing multi-level business partnerships to promote global practice of innovative and highly efficient marketing principles and strategies.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Business Growth Manager - Lending
Paytm- One97 Communications Ltd
Mumbai
05.2022 - Current
- Drive/Execute growth & marketing campaigns for our Paytm Postpaid Lending, focused on key metrics in terms of Strategy, Team management, Growth Management.
- Deploy successful marketing campaigns and take ownership right from ideation to implementation.
- Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of these marketing campaigns.
- Suggest new features/product innovations whenever necessary basis understanding of consumer behavior.
- Monitor customer funnel & identify new levers of growth and apply them to the business.
Product Manager- Consumer Durables
Kotak Mahindra Bank
Mumbai
01.2021 - 05.2022
- Managing partnership with Pan India Key Dealers, Modern Retails - Kohinoor, Snehanjali, Pai International, Vasanth and Co, Great Eastern Trading Co, Raipur Electronics, Sonovision, Aditya Vision etc. for consumer durable business
- Designing various contests and R & R program for Key Dealers, Internal Sales Team and Customers on a monthly / quarterly basis.
- Reconciliation of dealer payouts and incentives on a regular basis.
- Publishing various MIS for CD business growth / de-growth as compared to last month/ last FY, City wise Business Trend Analysis to the Sales Network and monthly Business decks to the Dealers.
- Developing relationship with Channel partners to garner high mind share and business for the bank.
- Handling dealer escalations, ensure quick action on the same by coordinating with the required departments and thereby ensure client satisfaction.
- Increasing dealer engagement through various data cuts.
Strategic Alliance Manager- Consumer Durables
Axis Finance Ltd
Mumbai
11.2019 - 01.2021
- Build strong manufacturer relationships for financing tie-ups for consumer durable and other Strategic alliances brands such as OnePlus / Bosch and Siemens / Hafele / Onida / TCL etc.
- Market mapping having knowledge and information about trends and competition mapping to augment sales.
- Help develop the product and ensure competitiveness of the product offering in the market, including manufacturing subventions.
- Manage top online relationships to ensure digital consumer loans for online spends.
- Identify, acquire, develop and Manage Key Account partnerships to grow the lending business.
- Develop MIS systems and ensure data sharing with dealers and manufacturers on a secure and regular basis
- To work with the Central team as well as the partner to lay down processes / systems that result in a superior customer experience.
Dealer Product Manager
IDFC First Bank Ltd
Mumbai
12.2017 - 11.2019
- Successfully handled Large Forward Retail, Modern Retail and Open Market with average number of 110 dealerships across Mumbai
- Maintained strong relations with prime dealers like Reliance Digital, Vijay Sales, Kohinoor Televideo, Snehanjali Retail Pvt Ltd., Usha Agencies etc
- Responsible for brand tie-ups, promotions, offers etc.
- Have led a team of 5 Sales Managers and 124 Sales officers.
- Qualified for Macau contest'18 basis target v/s achievement and cross sell products like IHO, CV, FG.
- Setting up objectives, beat plan formulation and PJP for frontline sales force, recruiting and training of sales force.
- Conduct training in sales techniques and company product attributes.
- Participate in industry or promotional events (e.g. trade shows) to cultivate dealer relationships.
Retail Market Account Acquisition- Credit Cards
American Express India Limited
Mumbai
07.2015 - 11.2017
- Part of EVP (Employee Value Proposition) India, American Express Company.
- Achieved all the 3 Promotions from RO to SRO, SRO to RM, RM to SRM in 2year 04months tenure.
- Have led a team of 03 as SRM for sales of Prestigious American Express Credit Cards. (Retail, Channels, Corporate - Consultative Sales)
- Have successfully handled Mumbai International & Domestic Airport (Key Account) sales cum information activity and have always maintained top position for New Account Acquisitions at Airport.
- Successfully handled 05 Corporate Endorsement Campaigns (Key Accounts) for Mumbai F2F channel for e.g. Reliance, Accenture, Johnson & Johnson, ABBOT, JBIMS B-School.
- Responsible for driving business, achieving monthly sales targets and acquiring new customers through consultative selling of cards products via defined channels of acquisition [Retail, Corporate,Venue-sales]
- Timely execution of all sales activities - leads, activities & referrals.
Education
M.Com - Adv Acct
Narsee Monjee College of Commerce And Economics
Mumbai 04.2014 - 03.2016
BCAF
M L Dahanukar College of Commerce And Economics
Mumbai 04.2011 - 03.2014
SSC -
St. Joseph's Convent High School
Mumbai 04.2008 - 03.2009
IPCC Level 1
ICAI
Mumbai 06.2010 - 06.2010
Timeline
Business Growth Manager - Lending
Paytm- One97 Communications Ltd
05.2022 - Current
Product Manager- Consumer Durables
Kotak Mahindra Bank
01.2021 - 05.2022
Strategic Alliance Manager- Consumer Durables
Axis Finance Ltd
11.2019 - 01.2021
Dealer Product Manager
IDFC First Bank Ltd
12.2017 - 11.2019
Retail Market Account Acquisition- Credit Cards
American Express India Limited
07.2015 - 11.2017
M.Com - Adv Acct
Narsee Monjee College of Commerce And Economics
04.2014 - 03.2016
BCAF
M L Dahanukar College of Commerce And Economics
04.2011 - 03.2014
IPCC Level 1
ICAI
06.2010 - 06.2010
SSC -
St. Joseph's Convent High School
04.2008 - 03.2009
Hobbies
Travelling, Music, Swimming, Badminton
Hobbies
Travelling, Music, Swimming, Badminton
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