Rachana Bhattar
Bangalore
Summary
Entrepreneurial Co-founder offering progressive experience in operations leadership. Skilled at identifying and implementing process improvements to drive efficiency and productivity. Motivating leader with proven success managing cross-functional teams.
Overview
22
22
years of professional experience
Work History
Co-Founder
Chataka Tales
Bangalore
08.2020 - Current
- Researched competitors' products and services in order to identify gaps in the market.
- Developed clear mission, vision and culture for company as foundation for growth, branding and development of employee culture.
- Recruited, trained, managed, and evaluated staff.
- Communicated with industry partners to build valuable relationships and achieve operational targets.
- Collaborated with company partners to develop and actualize strategic plans to advance company's mission and objectives and promote revenue, profitability and growth.
- Established relationships with key customers, vendors, and partners.
- Managed overall workflow of projects from conception to completion.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Identified areas of improvement in processes related to operations and sales activities.
- Monitored industry trends to stay abreast of current developments.
- Advanced business through multiple transition periods to maximize efficiency, profitability, and scalability with future demands.
- Directed company-wide efforts towards achieving established goals and objectives.
- Revitalized business plans and realigned company objectives to increase overall profits.
- Implemented established vision to standardize procedures and keep operation agile for dynamic conditions.
- Negotiated key initial contracts and established plans to formalize structure and support growth.
- Implemented cost-saving measures throughout all areas of the organization.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
- Set pricing structures according to market analytics and emerging trends.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Executed on-time, under-budget project management to adhere to project road map.
- Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
- Implemented strategic offerings to enhance company's suite of products and services.
- Optimized supply chain to reduce materials costs and improve distribution.
- Established company to fill market gap, connecting customers directly with products.
Buying Consultant
Tuspar
Mumbai
07.2020 - 01.2021
- Developed and implemented customized strategies to meet client needs.
- Prepared accurate and concise reports, conveying progress, issues and solutions.
- Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement.
- Reviewed existing policies and procedures and suggested improvements where necessary.
- Analyzed complex information from multiple sources to identify patterns or trends that could be used as a basis for decision-making.
- Maintained strong relationships with key stakeholders throughout the duration of the project lifecycle.
- Assisted in developing and implementing different workflows and communication processes.
- Organized meetings between stakeholders to discuss project details and timelines.
- Assisted in developing new methods for data collection and analysis techniques.
- Conducted research and analysis of market trends, customer behaviors, and competitive landscape.
- Determined consumer needs to provide products and services appealing to larger market.
Senior Buying Manager
Lifestyle International Pvt. Ltd
Bangalore
05.2015 - 09.2019
- A 360 degree approach on trends and market feedback in collaboration with the design, sourcing & retail teams to ensure the right product is available while maintaining Brand identity
- Buying optimum quantities and size ratios for the respective stores
- Interacting with territory managers and soliciting feedback.
- Discount & stock planning for the season
- Analyzing Brand performance every season and ensuring the right category mix is available based on the sales trend
Product Head IZOD
Arvind Lifestyle Brands Ltd
Bangalore
06.2013 - 05.2015
- Design Brief for the right Product Mix (Business Plan / OTB Planning , Option Planning / MRP Finalization)
- Ensuring the Designers follow the Merchandising Calendar
- On time delivery of Goods to the WH so that the season is launched smoothly
- Coordination with Marketing & VM teams for launching the season
- Analyzing the Buys done by different channels
- Tracking of S ell thru & Ensuring Inventory remains within the Norms
- Pushing the sales team to meet the Top line & Bottom Line
Buying Manager
Lifestyle International Pvt. Ltd
Bangalore
05.2010 - 05.2013
- Implemented best practices in procurement processes to increase efficiency across the organization.
- Assisted in developing purchasing budgets for upcoming projects and products launches.
- Resolved any issues related to ordering materials from vendors in a timely fashion.
- Buying the optimum quantities and size ratios for the respective stores
- Analyzing sales stock and sell through & allocating base stock for core products
- Reviewed inventory levels and managed stock replenishment accordingly.
Buying & Merchandising Manager
Pepe Jeans India Pvt Ltd.
Mumbai
11.2008 - 01.2010
- Researched, analyzed and evaluated trends in the fashion industry to determine customer preferences.
- Created and implemented promotional campaigns to increase sales of merchandise.
- Reviewed store performance data and made adjustments accordingly.
- Developed strategies for product positioning and pricing based on market analysis.
- Prepared reports on sales figures, inventory levels, customer feedback, for senior management review.
- Managed budgeting and forecasting processes for merchandising operations.
- Used historical and current business data to determine key buying trends and items.
Category Manager - Lee
VF Arvind Brands Ltd
Bangalore
07.2002 - 11.2008
- Began career as product development coordinator for denims & woven apparel
- Promoted to merchandising executive for LEE & LEESURES in a year
- Promoted to Assistant manager -merchandising - LEE in 2006. Was actively involved in range development in co-ordination with designers and vendors, achieved target costs of product categories, did merchandise planning, managed product mix and handled institutional orders for companies like Wipro, Infosys, IIM-Bangalore, Bombay Gymkhana etc.
- Promoted to Category Manager, LEE in 2007. Role involved range planning & development, creating option plan in alignment with the business plan for the financial year and sell through analysis of respective categories
Education
Executive Professional Certificate Programme in Digital Marketing - Digital Marketing
07-2024
Diploma in Fashion Design - Fashion Design
06-2000
High School Diploma -
05-1998
Skills
- Strategic Partnerships
- Business Development
- Operations Management
- Performance Analysis
- Employee Relations
Timeline
Co-Founder - Chataka Tales
08.2020 - Current
Buying Consultant - Tuspar
07.2020 - 01.2021
Senior Buying Manager - Lifestyle International Pvt. Ltd
05.2015 - 09.2019
Product Head IZOD - Arvind Lifestyle Brands Ltd
06.2013 - 05.2015
Buying Manager - Lifestyle International Pvt. Ltd
05.2010 - 05.2013
Buying & Merchandising Manager - Pepe Jeans India Pvt Ltd.
11.2008 - 01.2010
Category Manager - Lee - VF Arvind Brands Ltd
07.2002 - 11.2008
ISB - Executive Professional Certificate Programme in Digital Marketing , Digital Marketing
NIFD - Diploma in Fashion Design, Fashion Design
Navrachana Higher Secondary School - High School Diploma,