Rachana R

• Led keyword strategy, competitor analysis, and comprehensive SEO audits.
• Owned on-page, technical SEO, and website health, including site architecture and indexing.
• Analyzed performance using GA4 and GSC, and delivered actionable client insights and reports.
• Drove local SEO and eCommerce (Shopify) optimization initiatives.
• Managed content strategy, internal linking, and link-building campaigns.
• Implemented advanced SEO techniques, including schema, page speed, and mobile optimization.
• Increased organic traffic by 158% and organic revenue by 251% within a 6-month period for a key client.
• Ensured mobile-first indexing readiness by implementing responsive design techniques and optimizing site content for mobile users.
• Utilized analytical tools such as Google Analytics and Search Console to monitor website performance and identify areas for improvement.
• Presented data-driven reports to senior management regularly, showcasing the impact of implemented SEO initiatives on overall business objectives.

Projects

• Doctor Towels
• Jiva
• Envia
• PNG Jewellers
• DS Mill.
• Hebron Nutrition.

• Drove SEO strategy for enterprise clients, focusing on improving search visibility and site performance
• Conducted in-depth website audits and implemented optimization across content, technical, and structural elements
• Delivered actionable insights through performance analysis and client-specific reporting
• Increased organic traffic from 78K to 122K monthly visits, through a combination of on-page, off-page and Technical seo strategies
• Strengthened local search presence and managed listing optimization
• Executed advanced technical SEO initiatives including AMP, schema, and site enhancements
• Supported content and outreach efforts to improve authority and organic reach
• Diagnosed and resolved complex SEO issues impacting indexing, crawlability, and rankings
• Projects
• TTK Prestige
• DDB Mudra

• Executed keyword research and competitor analysis to support SEO strategy
• Managed on-page, off-page, and technical SEO including audits, site maintenance, and optimization
• Tracked performance using Google Analytics and prepared client reports
• Implemented local SEO, Google Business listings, and search engine tools
• Handled content, outreach, and link-building activities
• Applied technical fixes including redirects, schema, AMP, and mobile optimization
• Resolved site issues related to crawlability, indexing, and performance
• Projects
• ID Fresh Food
• Arvind Store
• Capri Global
• Nixit
• Zandu Care
• Organic Tattva
• Bipha Ayurveda
• ZebPay
• Quikish
• Unilever – Horlicks & Boost