Rachana Raghuvanshi

· Instrumental in driving Consumer PC TAM for Intel with over 70% coverage through top retail accounts

· Spearheaded business for major retail accounts, including Reliance, Croma, and Vijay Sales, driving substantial TAM of 1.1 Mu, PC consumption revenue $100M,

· Tailored account-specific 4P marketing strategies (Product, Price, Promotion) to boost Market segment share & Revenue.

· Co lead consumer business in multiple executive reviews, partner events, annual business plannings, and taskforce to drive strategic initiatives.

· Part of Mentor cohort at Intel, instrumental in coaching Sales and marketing interns.

· Establishing intel leadership in gaming category through high impact visibility in Large format retailers ( Reliance & Croma ) through Space on Hire (SOH )Intel Gaming zones in 250 Stores

· Resulted in first-to-market launch of latest Intel products in LFR, increased customer engagement, high brand visibility, and increased Gaming Mix from 8 to 20% over 2 years.

· High Intel MSS in gaming segment +4 points as compared to other retailers .

· Delivered consistent growth through LFR ( 12~15% )accounts above market growth through strategic 4P engagement. With Y/Y savings of 8%.

• Negotiated profitable contracts with partners, protecting company interests while incentivizing collaboration.
• Collaborated closely with partners to identify new business opportunities, expanding the customer base.
• Conducted quarterly business reviews with partners, assessing performance and aligning on future strategies.

• Responsible for end-to-end business for large format retail accounts
• Drove collaborative business planning for Consumer Electronics Business
• Negotiated annual TOT and aligned to strategic business objectives
• Oversaw sales multimillion $ marketing budget and lead forecasting planning
• Lead strategic marketing initiatives and coordinated product rollouts
• Co lead as product manager and mentored a team of seven product managers.

Key Achievements-

• 2X growth in revenue
• Market segment share lead in LFR accounts
• 3X vol growth in SBS
• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.

• Oversaw P&L for Direct and Retail channel
• Managed DSA onboarding, profitability, and retention
• Led a team of 10 Sales managers and 100+ extended team to drive postpaid sales
• Conducted regular analysis of competitor activities to inform trade engagement strategies.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Drove marketing initiatives to drive ARPU (Average Revenue per User)

• Responsible for Nokia handset and accessories business with key accounts
• Strategized Terms of Trade with key accounts to optimize profitability
• Conducted joint business planning with accounts
• Fostered strong relationships with key account teams
• Led successful product launches and managed a team of 10 sales managers.
• Mentored junior account managers in best practices for managing key accounts efficiently and effectively.
• Maximized revenue growth for strategic clients through effective management of sales opportunities.
• Optimized resource allocation by monitoring budgets closely while overseeing projects from inception till conclusion.
• Identified new business opportunities by analyzing industry trends and competitor activities.

• Managed major accounts and negotiated trade terms for revenue growth
• Led trade marketing strategy and oversaw marketing investment execution
• Designed and implemented sales promotions and monitored competitor activities
• Managed a team of 6 sales and marketing executives

• Developed vendor network and retail program for partners
• Designed and executed consumer promotions
• Managed trade marketing in the north region for major clients
• Handled Modern Trade customers Like Aditya Birla , Big Bazaars , Bharti Walmart
• Instrumental in designing and developing first festive package .