Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Languages
Timeline
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Rachana Raghuvanshi

Rachana Raghuvanshi

Mumbai

Summary

Dynamic & results oriented sales and strategy professional over 17 yrs. of experience in Consumer durables, FMCG, Telecom & IT sectors. Proven record in driving sales growth, developing strategic initiatives and leading high performing teams. Passionate about mentoring & committed to leverage technology to drive innovation & digital transformation .

Overview

17
17
years of professional experience

Work History

Partner Account Manager- Consumer Business

Intel
Mumbai
05.2018 - Current
  • Spearheaded business for major retail accounts including Reliance, Croma, and Vijay Sales, driving substantial TAM growth opportunities, PC consumption revenue, MSS, and innovative technology adoption
  • Fostered strategic relationships with top-tier stakeholders such as CXOs, CBOs, Product Heads, Category Buyers, and Marketing executives to secure and expand business opportunities
  • Managed comprehensive account P&L, overseeing multimillion-dollar budgets to maximize retail profitability
  • Orchestrated proactive partner engagement and collaboration with cross-functional teams to develop and execute winning account strategies for Intel
  • Partnered closely with marketing to launch innovative campaigns, driving demand for Intel’s products, and optimizing the sales engine
  • Implemented groundbreaking go-to-market (GTM) strategies and business models to expand the country's total addressable market (TAM)
  • Tailored account-specific 4P marketing strategies (Product, Price, Place, Promotion) to boost market segment share and revenue growth
  • Analyzed competitive landscape, market trends, consumer insights, and segment share data to take informed strategic decisions and execute evidence-based strategies
  • Have double hatted as Consumer lead in various reviews, Partner events, Annual business plannings and taskforce to drive strategic initiatives for consumer business
  • Mentored Management trainees & interns.

Senior Manager -Key Accounts

Samsung Electronics
Mumbai
08.2016 - 04.2018
  • Managed end to end business for large format Retailers like Reliance Retail & Croma for CE business with P& L ownership.
  • Negotiated annual Terms of trade with key accounts and drove profitable growth aligning to strategic business objectives
  • Oversaw multimillion $ account budgets
  • Launched innovative programs for LFR accounts to drive sales out .
    Key accomplishments
  • Generated 3X Growth for Premium SBS refs
  • Orchestrated programs to drive LFRs
  • Fastest growing accounts for Premium Ref business
  • Launched French Door Refs in Retail accounts
  • Lead and managed team of 6 account managers and marketing managers

Senior Manager - Direct Channel Retail Head

Vodafone Mobile Services Limited
Pune
10.2015 - 07.2016
  • Oversaw P&L for Direct & Retail channel
  • DSA onboarding, profitability, and retention
  • Lead direct team of 10 Sales managers and 100+ extended team to drive postpaid sales in M&G circle
  • Conducted regular analysis of competitor activities to inform and develop effective trade engagement strategies.

National Key Account Manager

HCL Infosystems
Noida
06.2012 - 04.2014
  • Responsible for Nokia handset and accessories business with key Accounts like Spice retail, The Mobile store, Walmart, Airtel
  • Strategized Terms of Trade with key accounts to optimize profitability
  • Conduct Joint business planning with accounts to drive mutual objectives for growth and profitability
  • Fostered strong relationships with key account teams across categories, buying, operations
  • Led successful product launches.

Key Accounts Manager - Modern Retail

Cargill
Gurgaon
01.2011 - 05.2012
  • Managed major accounts like Walmart, Dominos & Indian Railways
  • Negotiated trade terms & managed key accounts for revenue growth
  • Led trade marketing strategy & oversaw marketing investment execution
  • Designed & implemented sales promotions, monitored competitor activities
  • Handled Key Modern Trade Customers as – Spencer’s, Carrefour, Bharti Retail, Walmart India, Aditya Birla More, Spar & Food service Customers as Dominos, Barista, Institutions as Parle and Indian Railways, NAFED.

Assistant Manager Sales & Marketing

Bharti Delmonte India
Gurgaon
06.2007 - 12.2010
  • Developed vendor network & store incentive programs for retail partners
  • Designed and executed consumer promotions, creating comprehensive marketing materials
  • Managed trade marketing in north region for major clients like Walmart & Future Group
  • Handled Modern Trade customers as Aditya Birla Retail & Hypermarket, Bharti retail, Walmart CNC, Carrefour, Spencer’s, Regional Modern trade as Big Apple, Super Bazaars etc.

Education

Master of Business Administration -

Amity University
01.2007

Bachelor of Science -

UPAC, Varanasi, Purvanchal University
01.2004

Skills

  • Business Strategy & Planning
  • P&L management
  • Decision making skills
  • Key influencing & Negotiation skills
  • Customer value creation
  • Joint business planning
  • Stakeholder Management

Personal Information

  • Date of Birth: 03/16/83
  • Nationality: Indian
  • Marital Status: Married

Languages

  • English
  • Hindi

Languages

English
First Language

Timeline

Partner Account Manager- Consumer Business

Intel
05.2018 - Current

Senior Manager -Key Accounts

Samsung Electronics
08.2016 - 04.2018

Senior Manager - Direct Channel Retail Head

Vodafone Mobile Services Limited
10.2015 - 07.2016

National Key Account Manager

HCL Infosystems
06.2012 - 04.2014

Key Accounts Manager - Modern Retail

Cargill
01.2011 - 05.2012

Assistant Manager Sales & Marketing

Bharti Delmonte India
06.2007 - 12.2010

Master of Business Administration -

Amity University

Bachelor of Science -

UPAC, Varanasi, Purvanchal University

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Rachana Raghuvanshi