Rachel Sophia Susan
Ghaziabad,Uttar Pradesh
Summary
2.5 Years of hands-on experience in Social Media Marketing and PR. Dedicated to crafting impactful strategies that elevate brands and drive engagement. Currently contributing expertise to Hyp Media, a dynamic Marketing & PR agency known for innovative solutions and a client-centric approach. Brings a unique blend of creativity, strategic thinking, and a relentless pursuit of excellence to every project. Ability to dive deep into trend research, coupled with strong leadership skills, enables inspiring teams and delivering results that surpass expectations. Rooted in integrity and fueled by passion, vision is to redefine the boundaries of social media and PR, one campaign at a time. Believes in the power of authenticity, collaboration, and continuous learning to drive meaningful connections and create lasting impact.
Overview
5
5
years of professional experience
Work History
Social Media Marketing Executive
Hyp Media
12.2023 - 10.2024
- Assisted with crisis communication efforts, crafting effective messaging and mitigating potential damage
- Managed company's reputation by monitoring and addressing feedback on social media channels, ensuring positive customer experiences.
- Spearheaded creation of visually appealing graphics for social media posts, increasing shareability and engagement rates.
- Analyzed performance metrics, making data-driven adjustments to optimize results for various platforms.
- Leveraged video content as powerful storytelling tool that increased viewer retention and engagement rates on various platforms.
- Coordinated cross-functional efforts between departments to ensure seamless execution of marketing initiatives across all channels.
- Built strong online community through consistent interaction with followers, fostering brand loyalty among customers.
- Conducted competitor analysis to inform content strategy and stay ahead of industry trends.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
Social Media Marketing Executive
SkyTrust
10.2022 - 09.2023
- Managed company's reputation by monitoring and addressing feedback on social media channels, ensuring positive customer experiences.
- Spearheaded the creation of visually appealing graphics for social media posts, increasing shareability and engagement rates.
- Analyzed performance metrics, making data-driven adjustments to optimize results for various platforms.
- Collaborated with marketing teams to develop cohesive digital strategies, resulting in increased conversions and sales.
- Enhanced online presence for clients through strategic social media management and content creation.
- Built a strong online community through consistent interaction with followers, fostering brand loyalty among customers.
- Conducted competitor analysis to inform content strategy and stay ahead of industry trends.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
Student Intern
Sahara Samay
06.2019 - 08.2019
- Authored engaging news articles, delivering accurate and timely information to a broad audience
- Assisted and collaborated with senior video editors, ensuring seamless video production and editing processes
- Provided crucial support to the assignment desk team, ensuring efficient news coverage and task management
- Developed time-management skills through balancing multiple assignments while consistently meeting deadlines during the internship period.
- Reported back to instructor to receive day-to-day tasks and responsibilities.
- Demonstrated adaptability by learning new software programs and tools quickly, enhancing overall efficiency within the intern role.
- Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
Education
Bachelor's degree - Journalism and Mass Communication
CCS (Chaudhary Charan Singh) University
Ghaziabad, Uttar Pradesh09.2021
Skills
- Social Media Marketing
- Trend Research
- Event Planning
- Public Relations
- Content Creation
- Hashtag Research
- Content Curation
- User Generated Content
- Visual storytelling
- Teamwork and Collaboration
- Problem-Solving
- Excellent Communication
- Market Trends Analysis
- Public Speaking
- Social Media Strategy
Websites
Personal Information
Title: Executive - Social Media Marketing @Hyp Media | PR Strategist | Marketing & PR Agency Enthusiast | Meta Ads | Content Writer | Copywriter | Graphic Designer | Video Editor
Connect
I'm always eager to connect with fellow professionals, industry experts, and potential collaborators. Whether you're looking to explore new opportunities, share insights, or collaborate on exciting projects, let's connect and make magic happen! Reach out at iamssusan.27@gmail.com, and let's explore how I can elevate your organization's online presence.
Timeline
Social Media Marketing Executive
Hyp Media
12.2023 - 10.2024
Social Media Marketing Executive
SkyTrust
10.2022 - 09.2023
Student Intern
Sahara Samay
06.2019 - 08.2019
Bachelor's degree - Journalism and Mass Communication
CCS (Chaudhary Charan Singh) University
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