Rachel Windsor
Performance Marketing & Creative Content Strategy
Bengaluru
Summary
Digital Marketing and Content Professional with experience in social media management, content strategy, content creation, campaign planning, and AI-generated content. Skilled in social media marketing, audience engagement, trend analysis, visual storytelling, brand visibility, and performance tracking. Proficient in developing content strategies, optimizing campaign performance, and leveraging creative and AI-powered solutions to improve content quality, audience reach, and engagement.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Associate Creative Director - Freelance
Pocket Toons
02.2026 - Current
- Developed AI-generated visual content for top-performing anime and realistic shows, utilizing text-to-image and image-to-video prompting to translate story concepts into compelling visual sequences.
- Developed episode scripts and panel-wise screenplays based solely on source chapters, ensuring accurate storytelling, pacing, character continuity, and visual consistency.
- Collaborated closely with external production agencies to review, refine, and edit panels and episodes, maintaining creative alignment, continuity, and production quality.
- Conducted detailed episode-level quality checks to identify and resolve voice, dubbing, sound, synchronization, and other production-related issues.
- Oversaw audio and dubbing workflows, ensuring consistency in voice delivery, sound quality, and overall production standards across episodes.
- Streamlined AI-assisted content creation and production processes, contributing to efficient, scalable, and quality-driven episode production.
- Worked across both Anime and Realistic content streams, adapting AI prompting, screenplay structure, and visual storytelling techniques to suit different formats and audiences.
- Collaborated with QC teams to establish and maintain content quality standards across production deliverables.
- Managed multiple content projects simultaneously while prioritizing deadlines, quality requirements, and stakeholder expectations.
Promo Producer
Pocket FM
01.2023 - 02.2026
- Worked on creating promos for shows. Writing Scripts and one-liners for promos.
- Looked at broad market trends and content preferences of existing and new users and picked shows accordingly.
- Tracked the performance of the creatives and used that data to further improve promos.
- Managed the end-to-end process of uploading, reviewing, and maintaining high-quality short and long-format creatives for multiple Meta campaigns.
- Collaborated with authors to develop creative themes, campaign narratives, and promotional assets.
- Developed and refined audience segments to ensure that ads reached the most relevant and high-converting audiences.
- Created and optimized Meta campaigns (CPI & CPS), analyzed performance data, conducted A/B testing and implemented insights to improve creative effectiveness and audience engagement.
- Oversaw and trained new team members on creative sourcing and uploading processes, ensuring adherence to content and platform
guidelines. - Adjusted budgets based on performance data to achieve campaign objectives.
- Managed CMS operations, including uploading shows, syncing assets, and generating deep links, ensuring seamless content publishing and campaign execution.
- Utilized Quicksight to review and collect ad set performance data; and DataEye to source relevant videos and creatives.
- Scaled top-performing show and promo campaigns, improving ROAS through data-driven creative testing and audience expansion.
Content and Social Media Specialist
Matrimony.com
12.2020 - 04.2022
- Managed social media content across Instagram, Facebook, and X to establish consistent and engaging brand presence.
- Planned and maintained social media content calendars aligned with brand campaigns, seasonal moments, wedding trends, and audience interests.
- Created engaging captions, stories, posts, and campaign copies tailored to platform-specific audiences and content formats.
- Planned and executed social media campaigns focused on increasing brand awareness, audience engagement, community interaction, and platform growth.
- Identified and leveraged emerging social media trends, viral formats, wedding trends, and cultural moments to develop timely and relevant content.
- Managed community engagement through comments and DMs, responding to audiences and fostering meaningful conversations around the brand.
- Monitored social media analytics and content performance, using audience insights and engagement metrics to refine content strategies and improve performance.
- Wrote SEO-friendly blogs and website content focused on weddings, relationships, matchmaking, lifestyle, and relevant consumer interests.
- Edited and optimized existing content for readability, relevance, engagement, and basic SEO performance.
- Conducted ongoing content and competitor research to identify audience interests, emerging topics, relevant keywords, and opportunities for new content.
- Managed multiple social media and content projects simultaneously, ensuring timely execution, consistent quality, and adherence to campaign deadlines.
Freelance Content Creator
Self Employed Writer
06.2020 - 12.2020
- Adept in developing original content based on the needs of a client
- Committed to writing with integrity and a dedication to craft.
- Capable of writing about a variety of topics and skilled in performing research and achieving ultimate preparedness for a job.
- Worked to deliver interesting and innovative blog content on various topics including technology, publishing, skincare, health, wedding, fashion etc. on a daily basis.
- Collaborated with clients to align content with branding objectives.
Sub Editor
MEA WorldWide
06.2018 - 05.2020
- Handled the Reality Tv team, delegated tasks and ensured deadlines were met.
- Provided news coverage of US entertainment industry events and
composed feature stories. - Conducted interviews of US entertainment celebrities and composed feature-length articles on them.
- Developed and maintained strong working relationships with industry professionals and contacts.
- Prepared and presented complete, factual, and interesting entertainment reports and engaged with readers through Instagram, Facebook, X, Reddit and Quora.
- Tracked social media trends across platforms.
- Pitched and produced posts and a daily story that resonate with a young audience.
- Reviewed and approved proofs submitted prior to publishing it on our website
- Developed social media content to promote written articles and interviews in order to improve engagement.
Journalist
Times Of India (Bangalore Times)
06.2017 - 05.2018
- Attended and reported on press conferences and film screenings.
- Organized and conducted interviews of actors and entertainment celebrities.
- Followed through on beat sources, contacts and leads to gather information for stories.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing
stories. - Evaluated and followed up on news leads and news tips to develop story idea.
- Delivered live reports from the site of event and from the mobile broadcast unit.
- Protected source confidentiality at all costs.
- Worked under strict deadlines with flexible working hours.
- Maintained strong social media and brand presence across X, Facebook and Instagram.
- Developed engaging feature articles on local events and cultural trends to enhance community engagement.
- Conducted in-depth interviews with prominent figures, ensuring accurate representation of diverse viewpoints.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Utilized social media channels to promote articles and interact with readers, increasing online engagement rates.
Intern
The New Indian Express (EDEX)
12.2016 - 01.2017
- Developed story or content ideas, considering reader or audience
appeal. - Arranged and conducted interviews with individuals.
- Collaborated with editorial team to research and fact-check articles, ensuring accuracy.
- Supported social media strategies by curating relevant posts and monitoring audience interaction.
Education
Post-Graduate Diploma In Broadcast Journalism - Journalism
Indian Institute of Journalism And New Media
Bengaluru, India05.2017
Bachelor of Arts - English Literature
Nirmala College For Women
Coimbatore, India04.2016
HSC -
Stanes Anglo Indian Higher Secondary School
Coimbatore, India04.2013
SSLC -
St. Francis Anglo Indian Girls High School
Coimbatore, India04.2011
Skills
Strategic thinking
Organizational skills
Social media strategy
Performance tracking
ROI analysis
A/B testing
Data Visualization (Amazon Quicksight, DataEye, Excel)
Analytics (Measuring key metrics like CTR, ROAS, CPI, CPS etc)
Content scheduling
Social media management
Content strategy
Excellent communication
Copy Editing and Proofreading
AI Visual Storytelling Skills
AI Creation (Image-to-video generation , Text-to-image
prompting)
Brand Voice and Storytelling
AI Tools like: (PixVerse AI, Freepik AI, KlingAI, Seedance 20, Nano Banana Pro, ChatGPT, Gemini, Playground AI)
Declaration
I hereby declare that the information mentioned above is true to the best of my knowledge. I am also
confident of my ability to work in a team.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Timeline
Associate Creative Director - Freelance
Pocket Toons
02.2026 - Current
Promo Producer
Pocket FM
01.2023 - 02.2026
Content and Social Media Specialist
Matrimony.com
12.2020 - 04.2022
Freelance Content Creator
Self Employed Writer
06.2020 - 12.2020
Sub Editor
MEA WorldWide
06.2018 - 05.2020
Journalist
Times Of India (Bangalore Times)
06.2017 - 05.2018
Intern
The New Indian Express (EDEX)
12.2016 - 01.2017
Post-Graduate Diploma In Broadcast Journalism - Journalism
Indian Institute of Journalism And New Media
Bachelor of Arts - English Literature
Nirmala College For Women
HSC -
Stanes Anglo Indian Higher Secondary School
SSLC -
St. Francis Anglo Indian Girls High School