Rachhnaa S Bajaj

• Maintain and grow the business for Global Corporate accounts in India & Subcontinent
• Increase Margins, and volumes through strategic selling and partnerships across accounts
• Build long term Businesses through Outsourcing deals
• Leadership role - Navigate local, Regional and Global teams and structures internally and externally to ensure sustainable business growth
• Positioned global capabilities to expand market share.
• Accounts: HUL, MARS, Kellogg’s, Hershey, MDLZ, Ferrero, Nestle, PVM.

• Grow and develop the business for Cargill FI in south India
• Grow the FI business in Sri Lanka via distributors
• Handle Distributors and Key accounts Both
• Accounts: HUL, Britannia, Herbalife, Himalaya, Lotte, MTR, 3F, Tata Consumer, IFF, all other accounts in the South + Sri Lanka
• ACHIEVEMENTS : Brought in new category wins across starches, Sweeteners, oils and Fats. Increased the account base by 3X for Cargill in the south. Appointed new Distributors.

• Handle the E2E Marketing of Nandini Goodlife
• Strategize and implement E2E marketing campaigns and budgets
• Goodlife is an INR 1200 Cr brand, solely handled by Tetra Pak, from the Sales, distribution & the Marketing end to end
• Accounts: KMF (majorly), ITC, Britannia, Other dairy players
• Handle the dairy category for marketing

Biz Title- Key Account Manager/ National Lead: Modern Trade.

Product / Market Categories: Bakery, Beverage, Dairy, Confectionery. Retail & Foodservice

Handle the largest retail account for the organization.

Account mix Includes Strategic growth accounts & Global Accounts: Retail Accounts in India. Handle the biggest flavor Account for India

AB Mauri, Bacardi, Britannia, Wrigley’s & MARS, ITC, Unilever, UB, USL-Diageo, Unibic, Olam.

• Handle all Commercial and Marketing responsibilities for the above accounts.
• · Responsible a portfolio of ~30 Cr and achieved a growth 36% over LY.
• 7 CR inorganic growth delivered in FY 18
• Deal in various categories of products including emulsifiers, flavors, bakery premixes, fruit fillings, enzymes, coffee, tea, alcohol extracts, and seasonings, dairy and culinary ingredients.
• Handle a diverse portfolio including Strategic Growth and Global accounts, catering to a vast variety of end use products ranging from snacks & biscuits to alcoholic beverages and confectionery.
• Lead the R & D and other support teams for all engagement and sales activities.
• Handed over additional growth accounts within 3 months of taking over the position.

• ADDITIONANL ROLES HANDLED: STRATEGIC LEAD FOR SAUCES FROM SEPTEMBER ’16 – MARCH ’17 , Promoted to National Lead : Modern Trade ( 2017 ) This is when my account mix changed

ACHIEVEMENTS :

• Started the Britannia Business at 4 Cr / annum, Ensured Core Listing as a flavour supplier, and brought the business up to 38 Cr / annum.
• Broke into Key Accounts Like ITC, Unibic, Bacardi
• WON EMPLOYEE OF THE QUARTER IN SEPT ’18 FOR A HUGE BUSINESS WIN

Biz Title- Marketing Manager, Sweet & Cereal (June-Sept ’14)

Marketing lead for the Sweet & Cereal, and Beverages division.

• Planned and executed the SHEREX IC Systems launch (Ice cream Stabilizers)
• Made Branding and Marketing collateral including presentations, Brochures, among others
• Single handedly, planned and executed the FI 2014 Stall.
• Handled the BTL and Agency to deliver marketing collateral for four product categories: emulsifiers, flavors, enzymes, & Ice cream stabilizers within a span of 3 months.

• Head the Institutional Sales division for Veeba Foods, Selling to all leading QSR’s in the Industry
• Key Responsibilities included building a sustainable business for the organization, while gaining 40 percent market share in the industry
• Veeba Foods is the brainchild of the erstwhile promoters of Fun Foods
• The promoters sold Fun Foods to Dr
• Oetkers, and post the non-compete, they are back in the emulsions and sauce business
• Veeba will be a dominant player in the foodservice and retail space
• Closed the Yum! Account, and gained significant business share in Dominos & Dunkin Donuts among others.

Played a Key Role while the Food Service Business was being established, contributed significantly to growth rates in 2 years. Forged strategic relationships with leading’ Brands, resulting in the quick emergence of the company as a dominant player in the industry.

Biz Title- Key Account Manager (Emerging Business) (June ‘13- October ’13)

Promoted to a Business Development Role

Responsible for forging new client relationships across the Indian Market across the QSR, HORECA & the Unorganized market and build the next leg of the Foodservice Business.

· Have opened up a slew of new Accounts Including, Pizza Corner, Starbucks, Subway, Rich Graviss, Pan India Foods & Jumbo King among others

Biz Title - Key Account Manager (May ’11- May’13)

Key Customers: KFC, Vista Foods, Mc Donald’s, McCain Foods, Kaati Zone

Key Responsibilities:

Responsible for both strategy and execution of the accounts and business cycle

· Sales, on time delivery, conflict/complaint resolution& ensuring customer satisfaction., Sales forecasting, demand planning, while playing key roles in budgeting and operations planning, Costing / Pricing and price negotiations in a B2B scenario,

· Overseeing Legal agreements including NDA’s, Supplier Agreements, Manufacturing and vendor agreements

· Product Delivery: starting from ideation while creating new products to delivery at the store level.

· Responsible for developing the marketing function within the company, from agency selection to marketing Collateral development, Responsible for both ATL and BTL for the Domestic business of the organization.

· Spearheaded giving the India Business a web presence starting with a website via agencies and global brand guidelines

· Participated in various events while being solely responsible for conceptualizing and execution of events.

ACHIEVEMENTS

• · Started the business with a 50 kg/month product and brought the volume to 100 MT/ Month within a span of two years, with revenues of 1.3 Cr/ month from KFC singularly.
• · Was nominated for

Best debutant supplier and

Key Account Manager of the year before invoicing had started. (At the stage of Lab trials). (March ’12)

• Have contributed in the effort to increase the Revenue and Profit ratios of the organization through skillful negotiations, Strategic sourcing, Vendor Development and New business development
• Led cross-Functional teams, comprising of senior management members & junior executives alike.
• Led the Project/Team for the Commercialization & scaling up of the key revenue generating products. Eg. KFC: Zinger, Strips, Potato Crisper, Paneer Patty, McCain: Potato Cheese Shotz
• Brought in Frozen products from McCain & Led the project/team to the successful launch of the Potato cheese shotz.

Awards

• Won the only Individual Award from Yum! Brands, Award For ‘Crisis like Collaboration: For customer Mania and a Deep Commitment to the Yum! Business’ (July ’13 )

It is the only individual award Yum! Brands has ever given out. It was given to mark the appreciation that came in from the cross functional teams for managing crisis.

• Award for ‘Most Innovative Supplier’ for the year for KFC/ Taco Bell. (July ‘ 13 )

• Handled business development & marketing, focusing on corporate, individuals, associations and events
• Advertising and Public Relations; Conceptualized, designed developed the marketing and advertising campaign for each customer segment
• Organizing special theme-based events & menus for different themes including creative presentation
• Managed and supervised the delivery and execution of mega orders greater than 150 deliverables
• Increased the permanent customer base from 8 to 12 At Prayag Caterers
• (revenue – 75 Lakh)