Rachit Arora
Gurugram
Summary
Business Intelligence and Analytics executive with 10+ years of global experience in B2C, E-commerce, and Consulting. Proven ability to leverage data-driven strategies that enhance decision-making processes. Expertise in translating complex data into actionable insights for stakeholders and leadership.
Overview
10
10
years of professional experience
Work History
Sr. Data Viz Engineer (Manager Equivalent)
Salesforce
Hyderabad
05.2021 - Current
- Developed and maintained comprehensive marketing metric dashboards, functioning as a unified intelligence system with trusted data for Salesforce Marketing. This solution significantly aided marketers and leadership in making data-driven decisions, demonstrating expertise in designing and developing BI solutions using Tableau.
- Spearheaded foundational PLG analytics by bringing together siloed usage data from the Starter/Pro Suite and Foundations, facilitating comprehensive customer journey analysis and KPI tracking. Created two 10K-foot view dashboards in H2 FY25, offering vital visibility into activation, adoption, and monetization metrics.
- Partnered with business teams to deliver high-quality automation solutions, spearheading data-driven measurement and insights for Salesforce website MDEs. Integrated campaign data with web analytics, analysed homepage traffic and conversions, and leveraged insights to optimize campaign impact. Modernised data infrastructure by migrating underlying data from BigQuery to Snowflake.
- Provided technical leadership and mentorship to a team of 5 individuals, guiding them in meeting complex business requirements. Collaborated with cross-functional stakeholders (Product, Analytics) to define key metrics, and partnered with Engineering for data acquisition and integration, ensuring solutions deliver high-quality business value.
- Directed Tableau data transformation and self-service enablement, implementing Server & Cloud and migrating legacy reports to enhance data efficiency and accessibility for the Salesforce Marketing Team. Developed certified datasets and monitoring systems for trusted self-serve reporting, and drove innovation via POCs for advanced Tableau features (e.g., Tableau Pulse).
Analytics Manager
Tata 1MG
Gurugram
10.2019 - 05.2021
- Streamlined P&L monitoring across six businesses, enabling real-time tracking of gross margin, CM1, and CM2 on Tableau.
- Engineered self-serve analytics models utilizing reporting tools such as Tableau and Metabase, enabling business team to independently perform analytics and minimizing turnaround time for ad-hoc data pull requests from 1.5 days to one hour.
- Profitability Analysis – Identify the orders that are causing negative Gross Margin, CM2, and CM3. Finding insights and sharing them with different teams to take corrective measures.
- Stakeholder-Driven Growth - Collaborated with various stakeholders to formulate and deliver the analyses, helping the e-pharmacy business grow by 20% since January 2020.
Business Technology Consultant
ZS Associates
Gurugram
06.2015 - 08.2019
- Lead a subspace of 6 individuals, managing annual revenues of more than $100M for a Fortune 500 Pharmaceutical Firm
- Advanced Global Analytics Initiatives: Supported a Fortune 500 Pharmaceutical Firm's Global Analytics Methodology Centre, bridging business and technology across North America, resulting in accelerated career progression and promotion.
Education
Electronics & Communication
Manipal Institute of Technology
05.2015
Skills
- Tableau
- SQL
- Python
- Microsoft Office
- AWS
- Looker
- Power BI
- Metabase
- Redash
- DBT
- Snowflake
- Alteryx
- Dataiku
- Alation
- Athena
Timeline
Sr. Data Viz Engineer (Manager Equivalent)
Salesforce
05.2021 - Current
Analytics Manager
Tata 1MG
10.2019 - 05.2021
Business Technology Consultant
ZS Associates
06.2015 - 08.2019
Electronics & Communication
Manipal Institute of Technology
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