Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Rachit Bishnoi

Jaipur

Summary

Results-driven Senior Business Analyst and E-Commerce Data Feed Specialist with 7 years of experience optimizing product data and driving performance in fast-paced digital retail environments. Skilled in data analysis, feed optimization, and cross-platform integration to maximize visibility and ROI across e-commerce channels. Proven expertise in tools like Zoho Desk, Zoho CRM, Feedonomics Platform and Google Merchant Center to streamline workflows, enhance customer engagement, and support data-informed decision-making. Adept at translating complex data into actionable insights to support marketing, sales, and operational strategies in competitive online marketplaces.

Overview

8
8
years of professional experience

Work History

Business Analyst | E-Commerce Data Feed Specialist

Feedonomics via Cube27
Jaipur
09.2019 - 07.2025
  • Specialized in digital marketing solutions, focusing on e-commerce data feed optimization and integration.
  • Managed full-cycle client onboarding and customized product feed development.
  • Optimized and maintained product listings for platforms like Google Shopping, Amazon, Facebook, and TikTok.
  • Delivered feed troubleshooting, reporting, and improvements to maximize product visibility and campaign performance.
  • Coordinated with development and support teams to deliver scalable solutions aligned with client goals.
  • Improved client ROI by implementing data-informed strategies and automation in workflows.

Digital Marketing Executive

Skylex Technology
Jaipur
08.2017 - 04.2019
  • Created targeted content for email marketing campaigns, supporting engagement and lead generation efforts.
  • Identified and executed actionable social media strategies to grow brand presence and user engagement.
  • Developed strategies for expanding social media audiences using promotions, paid advertising, and survey campaigns.
  • Maintained and cleaned customer data lists, managing opt-outs, bounce rates, and subscriber updates.
  • Recommended customer segmentation strategies to improve campaign performance through A/B testing and email analytics.
  • Collaborated with content writers and graphic designers to develop, test, and deploy marketing emails.

Education

Master of Computer Applications -

Vellore Institute of Technology
Vellore
01.2016

Bachelor of Computer Applications -

Symbiosis Institute of Computer Studies and Research
01.2013

Skills

  • E-Commerce Data Feed Optimization
  • Feedonomics Platform
  • Google Merchant Center
  • Zoho CRM & Zoho Desk
  • Data Analysis & Reporting
  • Product Data Management
  • Cross-Platform Integration
  • Workflow Automation
  • ROI & Performance Tracking
  • Marketplace Strategy (Google, Facebook, Amazon, TikTok, Pinterest)
  • A/B Testing & Campaign Optimization
  • Problem solving

Projects

Google SFTP migration: migrated product feeds to Google's SFTP system for high-profile clients such as Nike, Puma, Estée Lauder, Macpac, and Dell

Data optimization across platforms: streamlined and enhanced product data for better visibility on Google, Facebook, TikTok, and Pinterest

A/B testing for listings: executed A/B testing strategies to identify top-performing product titles, descriptions, and pricing strategies, Google tools integration: utilized Google Merchant Center and Google Analytics to monitor and enhance product feed effectiveness

PHC for Client feeds: Performed Physical Health Checkups of the data feeds for the client such as Macpac, City Beach, Dell.

Timeline

Business Analyst | E-Commerce Data Feed Specialist

Feedonomics via Cube27
09.2019 - 07.2025

Digital Marketing Executive

Skylex Technology
08.2017 - 04.2019

Master of Computer Applications -

Vellore Institute of Technology

Bachelor of Computer Applications -

Symbiosis Institute of Computer Studies and Research

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