Rachit Nagar
Email Automation Specialist(Marketo - An Adobe Company)
Gurgaon
Summary
An IT professional with over 5 years of experience, currently working as a Marketo Specialist at Adobe. I have expertise in Marketo, Bizible, and Salesforce, along with Google AdWords and paid social media marketing on platforms such as Facebook and LinkedIn. Additionally, I possess knowledge in HTML, CSS, SQL, and APIs.
Overview
8
8
years of professional experience
7
7
Certifications
Work History
Senior Email Automation Consultant
Adobe
Delhi NCR
02.2024 - Current
- Working as Team Lead to provide end-to-end email automation services support to major clients across globe.
- Handling high-level escalations and providing best solutions and workflows to manage execution as per client requirements to meet their marketing needs.
- Working closely with product team to review and acknowledge ideas and feedback shared by our clients to enhance product quality for user-friendly experience within our email automation tool (Marketo).
- Mentoring new hires and conducting office hours to help our support team mates understand our client requirements and provide best automation solutions to manage their campaigns.
- Creating knowledge base for our community portal.
Email Automation Consultant
Adobe
Delhi NCR
11.2020 - 02.2024
- Experienced IT professional with strong background in Marketo solutions and product operations. Over past 3+ years, I have played crucial role in handling Marketo operations and supporting valuable customers worldwide as part of Adobe. As Marketo certified expert, I have developed expertise in implementing and managing major operations within platform. Additionally, I have mentored new hires and working as lead to understand and implement task based on client requirements.
Digital Marketing Analyst
SmartSign.Com
12.2018 - 03.2020
- Responsible for creating engaging content for various B2B and B2C retail products using Google AdWords, Google Ads Editor, SMM tools.
- Analyzing performance and maintaining key reports of various search and display network campaigns.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Produced and submitted weekly reports outlining progress against KPI objectives.
Technical Analyst
Saginfotech Pvt.ltd
09.2017 - 09.2018
- Manual testing for assuring quality of Accounting Software
- Offered remote support for cloud-based and web-based clients via phone, email and chat.
- Responsible for resolving issues related to customized software's for GST, income tax, payroll and company law.
Media and Communication Intern
Umeed - A Drop Of Hope
05.2016 - 09.2016
- Oversaw and enhanced public relations and fundraising programs across jaipur region.
- Developed team communications and information for volunteering activities.
Education
Bachelor's of Technology - Computer Science
Rajasthan Technical University
Jaipur 08.2013 - 2017.08
Skills
Search Engine Marketing Strategist
Certification
Google Ads Certification
Additional Information
- Working under a team of experienced people to manage PPC Campaigns.
- Project lead at managing content of Google and Bing ads.
- Startup foundation member oldbookseshop.com which was later named as bunkstation.com.
- Senior technical analyst in saginfotech pvt.ltd jaipur rajasthan (Sept 2017-Sept 2018).
- Head of Entrepreneurship cell inter college level (1st Mar'14 - 3rd APR'16)
Projects
1) In my current job at Adobe as an automation specialist, I implement and process various campaigns according to client project requirements. Additionally, I set up the complete initial sync setup of Marketo. Furthermore, I participate in different projects where we track reports on different escalations to improve our Marketo features. This involves collaborating with the development lead and product team based on client feedback to enhance product quality.
2) Google Ads and Bing Ads
- Duration: Dec 2018 - Mar 2020
3) PPC(Pay per click )
- *Duration:* Dec 2018 - Mar 2020
4) SEO and SMO
- Duration:Nov 2018 - Nov 2018
Employment at Repair at Go and Get PC Expert (Onsite)
- *Duration:* Nov 2018 - Nov 2018 (Full Time)
- Project Description: Worked on increasing online traffic for their websites and analyzed key reports for online business development.
Please note: The listed durations represent the respective timeframes for each skill or employment engagement.
Blog Link
https://www.eonlineguru.co.in
Timeline
Senior Email Automation Consultant
Adobe
02.2024 - Current
Marketo Certified Expert
10-2023
Chatgpt Certification
04-2023
Marketo Certified Associate
02-2023
Email Automation Consultant
Adobe
11.2020 - 02.2024
Google Ads Certification
01-2020
Content Writing Certification
11-2019
Digital Marketing Analyst
SmartSign.Com
12.2018 - 03.2020
Technical Analyst
Saginfotech Pvt.ltd
09.2017 - 09.2018
Media and Communication Intern
Umeed - A Drop Of Hope
05.2016 - 09.2016
Bachelor's of Technology - Computer Science
Rajasthan Technical University
08.2013 - 2017.08
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