Rachita Gupta
Noida
Summary
Dynamic marketing leader with a proven track record in multiple industries, driving demand generation and brand positioning. Expert in influencer marketing and crisis management, I spearheaded initiatives that have resulted in tangible business outcomes, while fostering strong influencer relations and enhancing thought leadership. A skilled Marketing professional with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Industry recognised communicator and multitasker with a proactive and resourceful approach.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer
Open Network for Digital Commerce
10.2023 - Current
- Company Overview: ONDC is a startup by DPIIT and Ministry of Commerce, GOI. It is a part of India DPI.
- I head the Marketing, Communication and Demand Generation across all mediums including Digital, Social, Press interactions, Events, Onground activations, Partner communication and branding.
- Brand building, Crisis management and communication are an essential part of my mandate.
- 250mn transactions in under 3 years.
- 5 industry awards won for the brand under 2 years: a)GOLD: Excellence in E-commerce by Imagexx b)BRONZE: Best Public Sector PR Campaign by Imagexx c) E4M 14th Edition IPRCCA Awards d) Pitch top 50 Brands awards by e4M e) GOLD – Public Affairs by Imagexx
Global Head - Marketing, Digital Services
Tech Mahindra
06.2021 - 10.2023
- Responsible for global marketing for Digital Services Unit: Cloud, D&A, AI & Automation, Cybersecurity, Consulting, Web3.0, Blockchain including Metaverse, SaaS, Supply Chain, SAP, Oracle & Salesforce practices.
- Heading a 7 member team, I worked across all marketing pillars with a sharp focus on Analyst - Advisor relations, Content Curation, Events (online and offline), ABM and unit brand communication.
- Partner marketing and Demand Generation were the key areas of focus.
- Introduced a couple new initiatives directed towards the business outcomes for the unit.
Marketing Lead, Analyst Relations
HCL Technologies
09.2016 - 06.2021
- As part of Global Analyst Relations Team at HCL Technologies, I was responsible for engaging with the analysts and advisors on HCL's latest capabilities and wins.
- I also enabled sales in large RFP processes.
- I worked closely with the CEOs office on key global thought leadership programs for various service areas of HCL like CAB program and Analyst - Advisor Connects programs.
- Sourced 5 RFPs from aspirational accounts through analyst connects, 2 got converted as well.
DGM - Marketing
Pearson Education
11.2011 - 09.2016
- Company Overview: Pearson is world's leading learning company.
- Operating under a matrix structure, I was responsible for business marketing of Higher Education, Test preparation and Vocational business units.
- This unit contributed to 75% of the organization's top line.
- Launched the first executive education offering for Pearson India through Cornell University.
- Pearson is world's leading learning company.
AGM - Marketing
Spice Digital Limited
04.2010 - 11.2011
- As the Product Head for the Utility (mHealth, mEducation & mMoney) product line for the group, I was responsible for incubating the offering and launching it in the market globally.
- I also worked as the Head- Music & Entertainment products, for the organization covering all the telecom operators - Domestic & International.
Sr. Manager - Marketing
Idea Cellular Limited
04.2005 - 03.2010
- Reporting to CMO (Delhi & Haryana), I was heading VAS and Upselling vertical for both the circles - Delhi & Haryana.
- Prior to that, I also handled 'Roaming' vertical for the circle.
Asst. Manager - Marketing
Bharti Cellular Limited (Airtel)
06.2003 - 04.2005
- Recruited directly from campus, I was responsible for the 'Churn Management & Revenue Enhancement' for the hub of Punjab, Haryana & HP telecom circles.
Education
Post Graduate Diploma in Business Management (PGDBM) - Marketing
IMT
Ghaziabad, India01.2003
BA(Hons) - Economics
Kirorimal college
Delhi, India01.2001
Skills
- Influencer and partner marketing
- Thought leadership
- Demand generation
- Media management
- SEO and digital analytics
- Brand building and positioning
- Crisis Management
Certification
- Executive Leadership, 2021, Cornell University
- Digital marketing Specialisation, 2016, University of Illinois
- Inward Marketing, 2023, Hubspot
Accomplishments
- Recognized as the 'Most Promising Tech Marketer 2025' by ET Edge
- Won the coveted Pitch Top50 Brands award by Exchange4media for ONDC in 2024.
- Won the prestigious DMA Echo Marketing award for the 'Best B2B campaign' at HCLTechnologies in 2019.
- Recognised in Top 100 B2B CMOs by Hot Topics in 2023 and 2024.
Languages
- English
- Hindi
Timeline
Chief Marketing Officer
Open Network for Digital Commerce
10.2023 - Current
Global Head - Marketing, Digital Services
Tech Mahindra
06.2021 - 10.2023
Marketing Lead, Analyst Relations
HCL Technologies
09.2016 - 06.2021
DGM - Marketing
Pearson Education
11.2011 - 09.2016
AGM - Marketing
Spice Digital Limited
04.2010 - 11.2011
Sr. Manager - Marketing
Idea Cellular Limited
04.2005 - 03.2010
Asst. Manager - Marketing
Bharti Cellular Limited (Airtel)
06.2003 - 04.2005
Post Graduate Diploma in Business Management (PGDBM) - Marketing
IMT
BA(Hons) - Economics
Kirorimal college
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