RACHITHA B P
Bangalore
Summary
Experienced marketing professional skilled in crafting and executing digital strategies, driving brand awareness, and spearheading customer-centric communication initiatives. Proven track record of delivering results and fostering collaboration. Expertise in brand management, PR, ATL, BTL, content creation, retention and personalization, as well as social media planning and management. Detail-oriented with a decisive leadership style, excelling at building teams and effectively communicating objectives. Strong problem-solving and planning skills contribute to driving success in the marketing field.
Overview
15
15
years of professional experience
Work History
Head of Marketing
Tamara Leisure Experiences
10.2022 - Current
- Develop and execute comprehensive marketing strategies that align with the company's goals and objectives, encompassing digital marketing, branding, PR, and traditional marketing efforts
- Oversee brand identity, ensuring consistency across all marketing channels and materials, fostering brand loyalty and recognition among the target audience
- Lead digital marketing initiatives, including website management, SEO, SEM, social media marketing, email marketing, and content creation
- Stay up-to-date with industry trends and adapt strategies accordingly
- Supervise the creation of high-quality content that resonates with the target audience, including blog posts, videos, social media content, and more
- Manage relationships with media outlets, travel influencers, and bloggers to generate positive press coverage and brand awareness
- Build and lead a high-performing marketing team, providing guidance, mentorship, and support, fostering a collaborative and innovative work environment
- Develop and manage the marketing budget effectively, ensuring a strong ROI on marketing investments
- Conduct market research to identify trends, competition, and opportunities
- Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly
- Identify and foster strategic partnerships that enhance the brand's exposure and reputation
- Lead the planning and execution of media campaigns, ensuring optimal reach and impact across various platforms
- Collaborate with cross-functional teams, including sales, operations, and design, to align marketing efforts with overall business goals
- Manage multiple marketing projects and priorities simultaneously, ensuring timely and successful completion
- Maintain strong attention to detail in all marketing campaigns and materials
- Handle marketing crises and manage the brand's reputation effectively.
Marketing Manager
The Chancery Hotels
11.2018 - 09.2020
- Spearhead the conceptualization, implementation, and management of marketing programs aimed at significantly increasing footfalls in F&B outlets
- Lead and collaborate with diverse teams to create comprehensive campaigns and strategies utilizing both digital and traditional marketing channels
- Conduct in-depth market research to identify target markets, demographic specifications, diner profiles, and industry trends
- Oversee coordination with various media outlets, publications, and online communities to ensure effective distribution and posting of all marketing content
- Provide creative management to design promotional materials tailored to events and occasions, ensuring alignment with brand identity
- Direct and enhance the company's presence on social media platforms (Facebook, Instagram, LinkedIn, Twitter), driving engagement and brand awareness
- Manage all public relations activities, including blogger meets, new product launches, food festivals, press releases, press conferences, and media content
- Oversee the company's online reputation, ensuring positive brand perception and addressing any issues promptly
- Effectively manage vendor relationships and handle crisis situations with strategic solutions
- Organize and execute company events of various scales, ensuring seamless operations and memorable experiences.
Marketing Manager
Credence Group
01.2014 - 07.2016
- Spearheaded marketing campaigns for Credence Group for the purpose of increasing revenues
- Managed a team of 4 staff which handled both traditional and digital or online based marketing campaigns of the company
- Managed, updated and moderated content on company website and social media accounts
- Introduced the concept of reference marketing that yielded increased revenues of 30%
- Organized various trade shows and other engagement events for the company
- Utilized networking skills to develop a very lucrative network of commercial and residential clients.
Senior Marketing Executive
Wipro Technologies
07.2012 - 04.2013
- Managing career pages on various social media platform, acquiring tie ups from various other new platform for better engagement of prospective candidates
- Content posting on various social networking sites like Facebook, LinkedIn, Twitter, etc
- Various engagement activities like quiz, polls, etc
- With external audience, E-mail marketing, etc
- Online space for Wipro Technologies on top job portals across the globe
- Research on the various popular websites across the globe and negotiating for branding space on the portals
- Content writing for all the job boards and marketing communications of the company
- Training on the use of social media for business optimization
- Responsible for all the visibility of the company through various channels (Print, online, etc.).
Senior Executive
Aircel Limited
01.2010 - 06.2012
- Handled iPhone and Blackberry as part of device management
- Customized voice & data products for stores & Postpaid
- Interacting with the stores and the postpaid team for the offers required, various consumer & employee offer for the stores for increasing the sales
- Organizing various events for postpaid
- Spearheaded iPhone as a device project
- Tie up with various other organizations, colleges, and event management companies for various BTL activities
- Customized sales and communication POSM, Retail visibility
- Have been responsible for organizing various promotional events and the recent product launch events
- Brand Custodian, being responsible for all the branding activities of the company through various ATL and BTL channels
- Conducting various dipstick activities on the various products and offers by the company and sharing the relevant reports on feedback from customers and providing recommendations and suggestions to improve the product.
Education
MBA - Marketing And International Business
Jain University
04.2001 -
Skills
Customer Segmentation
Agency Management
Advertising Campaigns
Media Planning
Strategic Marketing
Marketing Plan Development
Social Media
Performance metrics analysis
Advertising
Branding
E-mail and direct mail marketing campaigns
Media Relations
Campaign Planning
Event Planning
Strong time management
Content Creation
Team Leadership
Creative Thinking
Excellent Communication
Disclaimer
I do hereby declare that the above information and particulars furnished by me are true and correct to the best of my personal knowledge and belief.
Timeline
Head of Marketing
Tamara Leisure Experiences
10.2022 - Current
Marketing Manager
The Chancery Hotels
11.2018 - 09.2020
Marketing Manager
Credence Group
01.2014 - 07.2016
Senior Marketing Executive
Wipro Technologies
07.2012 - 04.2013
Senior Executive
Aircel Limited
01.2010 - 06.2012
MBA - Marketing And International Business
Jain University
04.2001 -