Rachna Chadha
Sales and Marketing Lead
New Delhi
Summary
Dynamic and results-oriented Sales Associate with a proven track record in leadership roles and comprehensive expertise in OEM sales. Committed to exceeding goals through a collaborative approach to closing sales efficiently. Currently leading HP India’s consumer business segment, driving nationwide sales operations, marketing initiatives, and strategic planning to secure a competitive edge and enhance customer acquisition. Recognized for surpassing annual sales targets by 200% by leveraging innovative go-to-market strategies and high-impact channel enablement to significantly boost revenue and market penetration.
Overview
25
25
years of professional experience
3
3
Languages
Work History
Sales Lead – For AMD India | GAM – HP India – Consumer (sales and Marketing)
AMD India | GAM – HP India
11.2019 - Current
- Driving OEM Consumer Business: Playing a pivotal role in managing the HP India consumer portfolio as part of the Sales and Marketing team, with full accountability for OEM-driven business growth and strategic execution.
- Stakeholder Communication & Alignment: Regularly updating internal and external stakeholders—including AMD and HP India—on the status of sales initiatives, marketing programs, and business progress to ensure clear alignment.
- Integrated Campaign Execution: Partnering with HP India's account marketing team to conceptualize and execute joint demand-generation campaigns, consistently delivering Marketing Qualified Leads (MQLs) to support quarterly sales targets.
- Marketing Enablement & Customer Engagement: Supporting sales teams through the development of engaging marketing content, product training, virtual demos, webinars, and both online and offline customer-facing events.
- Localization of Global Strategies: Adapting and implementing global sales and marketing campaigns for regional markets, ensuring relevance, while maintaining consistency with global brand messaging and objectives.
- Sales Acceleration & Revenue Growth: Collaborating closely with cross-functional teams to double the annual sales target and achieve 100% year-over-year growth, significantly increasing revenue generation through strategic marketing efforts.
- Vendor Coordination & Campaign Analytics: Managing external agencies and vendor partners to drive campaign execution at the regional level, while measuring and reporting ROI, and campaign outcomes to global teams for performance optimization.
- Certainly! Here are eight resume experience statements tailored for the role of Sales Lead based on your specifications:
- Spearheaded strategic sales initiatives that enhanced brand visibility and drove market share in competitive sectors.
- Developed and executed comprehensive marketing strategies, resulting in increased customer engagement and loyalty across diverse demographics.
- Collaborated with cross-functional teams to optimize sales processes, improving efficiency and accelerating product launch timelines.
- Mentored and trained sales staff on best practices, fostering a culture of continuous improvement and high performance.
- Analyzed market trends and competitor activities to inform decision-making, leading to the successful introduction of new product lines.
- Established strong relationships with key stakeholders, facilitating partnerships that expanded distribution channels and revenue opportunities.
Donor Retention lead
Oxfam India
04.2019 - 10.2019
- Donor Communication Strategy: Managed all digital communications to donors in alignment with global marketing directives, including developing fundraising mailers and campaign materials to consistently meet monthly donation targets.
- Disaster Response Communication: Coordinated round-the-clock digital outreach during humanitarian crises across multiple platforms, ensuring timely, compassionate engagement with donors, and the public.
- Digital Content & Storytelling: Crafted impactful digital experiences that reflected the NGO’s mission and vision through the strategic use of visuals, storytelling, web content, email campaigns, and social media messaging.
- Lead Generation & Funnel Management: Generated donor leads (MQLs) using tools like Mailchimp and bulk messaging, and managed the conversion funnel to expand and retain the monthly donor base.
- Led cross-functional teams to streamline donor feedback processes, improving response rates and fostering stronger donor relationships.
- Analyzed donor data to identify trends, enabling targeted communication that improved engagement and retention rates.
- Led cross-functional teams to design and execute retention campaigns, resulting in significant growth in donor loyalty.
- Mentored junior staff on best practices for donor stewardship, fostering a culture of excellence and commitment to retention.
- Optimized donor communication channels, ensuring timely and relevant messaging that strengthened donor trust and satisfaction.
- Collaborated with fundraising teams to align retention efforts with organizational goals, enhancing overall campaign effectiveness.
- Championed the integration of CRM tools to streamline donor management processes and improve retention tracking mechanisms.
- Conducted regular assessments of donor feedback, using insights to refine strategies and increase retention success.
- Developed and implemented targeted donor communication strategies, enhancing engagement and retention initiatives across multiple campaigns. Managed to increase doner base by 12%.
Brand Consultant
Kestone Integrated Marketing Solutions Pvt. Ltd.
10.2018 - 03.2019
- Market Modeling & Trend Evaluation: Developed and implemented a robust market analysis framework to monitor and assess market shifts, industry trends, and customer behavior patterns.
- Research & Competitive Analysis: Conducted in-depth research across market segments, brand positioning, and competitor strategies to support strategic planning and campaign design.
- Data-Driven Marketing Support: Enabled marketing and sales teams with actionable insights derived from data analysis, improving targeting and campaign effectiveness.
- Campaign Performance & ROI Analysis: Tracked, analyzed, and optimized marketing campaigns based on performance metrics and ROI, ensuring continuous improvement, and strategic alignment.
- Developed comprehensive brand strategies that enhanced market positioning, driving customer engagement and loyalty across diverse sectors.
- Conducted in-depth market analysis to identify trends and insights, informing brand positioning and strategic recommendations for clients.
- Collaborated with cross-functional teams to execute integrated marketing campaigns, improving brand visibility and consumer awareness significantly.
- Championed brand development initiatives that resulted in enhanced customer experience and strengthened brand equity in competitive markets by 18% YoY.
- Led workshops and training sessions to educate clients on brand management best practices, fostering improved stakeholder collaboration.
- Managed client relationships effectively, ensuring alignment between brand goals and marketing execution through ongoing communication and support.
- Analyzed performance metrics to refine brand strategies, achieving greater alignment with client objectives and market demands.
- Oversaw the implementation of brand guidelines across all platforms, ensuring consistency and adherence to established identity standards.
- Collaborated with creative teams to develop impactful visual identities for brands.
- Enhanced brand recognition by developing and implementing strategic marketing campaigns.
- Streamlined internal processes, improving efficiency in project management and communication.
- Directed social media campaigns that effectively communicated the essence of the client''s brand while encouraging user interaction.
Retail Head
HTC India Pvt. Ltd.
06.2014 - 06.2015
- Led cross-functional teams to develop and implement strategic retail initiatives, enhancing customer experience and driving sales growth.
- Spearheaded the introduction of a new inventory management system, improving stock accuracy and reducing excess inventory levels.
- Developed training programs for staff to improve product knowledge and sales techniques, resulting in increased customer engagement.
- Analyzed market trends and competitive landscape to inform strategic decision-making, positioning the company for sustained growth.
- Collaborated with marketing teams to create promotional campaigns, increasing foot traffic and boosting brand visibility in the retail sector.
- Managed operational budgets and resource allocation, ensuring efficient use of financial resources to maximize profitability.
- Mentored junior staff in best practices for customer service and sales strategies, fostering a culture of continuous improvement.
Marcom Head - Brand Management
Aircel Ltd.
10.2009 - 06.2014
- I headed the Market Communication vertical for three years and later added the Corporate Social Responsibility communication to my job portfolio.
- Been instrumental in the launch and development of the Aircel brand in the Delhi NCR region.
- The Barnd recoganition worth was incaresed by 45% in 5 years.
Brand Management -Assistant Manager- Marcom
Vodafone Essar Digilink Ltd.
07.2000 - 10.2009
Education
Bachelor of Arts - Psychology and English
St. Bede's College, Shimla
Shimla 04.2001 -
Post Graduate Diploma in Management (PGDM) - Marketing & Sales
Symbiosis Centre For Distance Learning (SCDL)
New Delhi03-2012
Internet Marketing
Google Analytics
Delhi School Of Internet Marketing 04.2001 -
Skills
Comprehensive marketing planning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Lead – For AMD India | GAM – HP India – Consumer (sales and Marketing)
AMD India | GAM – HP India
11.2019 - Current
Donor Retention lead
Oxfam India
04.2019 - 10.2019
Brand Consultant
Kestone Integrated Marketing Solutions Pvt. Ltd.
10.2018 - 03.2019
Retail Head
HTC India Pvt. Ltd.
06.2014 - 06.2015
Marcom Head - Brand Management
Aircel Ltd.
10.2009 - 06.2014
Bachelor of Arts - Psychology and English
St. Bede's College, Shimla
04.2001 -
Internet Marketing
Google Analytics
04.2001 -
Brand Management -Assistant Manager- Marcom
Vodafone Essar Digilink Ltd.
07.2000 - 10.2009
Post Graduate Diploma in Management (PGDM) - Marketing & Sales
Symbiosis Centre For Distance Learning (SCDL)