Rachna Chadha
Sales and Marketing Lead
New Delhi
Summary
Dynamic and results-oriented Sales Associate with a proven track record in leadership roles and comprehensive expertise in OEM sales. Committed to exceeding goals through a collaborative approach to closing sales efficiently. Currently leading HP India’s consumer business segment, driving nationwide sales operations, marketing initiatives, and strategic planning to secure a competitive edge and enhance customer acquisition. Recognized for surpassing annual sales targets by 200% by leveraging innovative go-to-market strategies and high-impact channel enablement to significantly boost revenue and market penetration.
Overview
25
25
years of professional experience
3
3
Languages
Work History
Sales Lead – For AMD India | GAM – HP India – Consumer (sales and Marketing)
AMD India | GAM – HP India
11.2019 - Current
- Driving OEM Consumer Business: Playing a pivotal role in managing the HP India consumer portfolio as part of the Sales and Marketing team, with full accountability for OEM-driven business growth and strategic execution.
- Stakeholder Communication & Alignment: Regularly updating internal and external stakeholders—including AMD and HP India—on the status of sales initiatives, marketing programs, and business progress to ensure clear alignment.
- Integrated Campaign Execution: Partnering with HP India's account marketing team to conceptualize and execute joint demand-generation campaigns, consistently delivering Marketing Qualified Leads (MQLs) to support quarterly sales targets.
- Marketing Enablement & Customer Engagement: Supporting sales teams through the development of engaging marketing content, product training, virtual demos, webinars, and both online and offline customer-facing events.
- Localization of Global Strategies: Adapting and implementing global sales and marketing campaigns for regional markets, ensuring relevance, while maintaining consistency with global brand messaging and objectives.
- Sales Acceleration & Revenue Growth: Collaborating closely with cross-functional teams to double the annual sales target and achieve 100% year-over-year growth, significantly increasing revenue generation through strategic marketing efforts.
- Vendor Coordination & Campaign Analytics: Managing external agencies and vendor partners to drive campaign execution at the regional level, while measuring and reporting ROI, and campaign outcomes to global teams for performance optimization.
- Certainly! Here are eight resume experience statements tailored for the role of Sales Lead based on your specifications:
- Spearheaded strategic sales initiatives that enhanced brand visibility and drove market share in competitive sectors.
- Developed and executed comprehensive marketing strategies, resulting in increased customer engagement and loyalty across diverse demographics.
- Collaborated with cross-functional teams to optimize sales processes, improving efficiency and accelerating product launch timelines.
- Mentored and trained sales staff on best practices, fostering a culture of continuous improvement and high performance.
- Analyzed market trends and competitor activities to inform decision-making, leading to the successful introduction of new product lines.
- Established strong relationships with key stakeholders, facilitating partnerships that expanded distribution channels and revenue opportunities.
Donor Retention lead
Oxfam India
04.2019 - 10.2019
- Donor Communication Strategy: Managed all digital communications to donors in alignment with global marketing directives, including developing fundraising mailers and campaign materials to consistently meet monthly donation targets.
- Disaster Response Communication: Coordinated round-the-clock digital outreach during humanitarian crises across multiple platforms, ensuring timely, compassionate engagement with donors, and the public.
- Digital Content & Storytelling: Crafted impactful digital experiences that reflected the NGO’s mission and vision through the strategic use of visuals, storytelling, web content, email campaigns, and social media messaging.
- Lead Generation & Funnel Management: Generated donor leads (MQLs) using tools like Mailchimp and bulk messaging, and managed the conversion funnel to expand and retain the monthly donor base.
- Led cross-functional teams to streamline donor feedback processes, improving response rates and fostering stronger donor relationships.
- Analyzed donor data to identify trends, enabling targeted communication that improved engagement and retention rates.
- Led cross-functional teams to design and execute retention campaigns, resulting in significant growth in donor loyalty.
- Mentored junior staff on best practices for donor stewardship, fostering a culture of excellence and commitment to retention.
- Optimized donor communication channels, ensuring timely and relevant messaging that strengthened donor trust and satisfaction.
- Collaborated with fundraising teams to align retention efforts with organizational goals, enhancing overall campaign effectiveness.
- Championed the integration of CRM tools to streamline donor management processes and improve retention tracking mechanisms.
- Conducted regular assessments of donor feedback, using insights to refine strategies and increase retention success.
- Developed and implemented targeted donor communication strategies, enhancing engagement and retention initiatives across multiple campaigns. Managed to increase doner base by 12%.
Brand Consultant
Kestone Integrated Marketing Solutions Pvt. Ltd.
10.2018 - 03.2019
- Market Modeling & Trend Evaluation: Developed and implemented a robust market analysis framework to monitor and assess market shifts, industry trends, and customer behavior patterns.
- Research & Competitive Analysis: Conducted in-depth research across market segments, brand positioning, and competitor strategies to support strategic planning and campaign design.
- Data-Driven Marketing Support: Enabled marketing and sales teams with actionable insights derived from data analysis, improving targeting and campaign effectiveness.
- Campaign Performance & ROI Analysis: Tracked, analyzed, and optimized marketing campaigns based on performance metrics and ROI, ensuring continuous improvement, and strategic alignment.
- Developed comprehensive brand strategies that enhanced market positioning, driving customer engagement and loyalty across diverse sectors.
- Conducted in-depth market analysis to identify trends and insights, informing brand positioning and strategic recommendations for clients.
- Collaborated with cross-functional teams to execute integrated marketing campaigns, improving brand visibility and consumer awareness significantly.
- Championed brand development initiatives that resulted in enhanced customer experience and strengthened brand equity in competitive markets by 18% YoY.
- Led workshops and training sessions to educate clients on brand management best practices, fostering improved stakeholder collaboration.
- Managed client relationships effectively, ensuring alignment between brand goals and marketing execution through ongoing communication and support.
- Analyzed performance metrics to refine brand strategies, achieving greater alignment with client objectives and market demands.
- Oversaw the implementation of brand guidelines across all platforms, ensuring consistency and adherence to established identity standards.
- Collaborated with creative teams to develop impactful visual identities for brands.
- Enhanced brand recognition by developing and implementing strategic marketing campaigns.
- Streamlined internal processes, improving efficiency in project management and communication.
- Directed social media campaigns that effectively communicated the essence of the client''s brand while encouraging user interaction.
Retail Head
HTC India Pvt. Ltd.
06.2014 - 06.2015
- Led cross-functional teams to develop and implement strategic retail initiatives, enhancing customer experience and driving sales growth.
- Spearheaded the introduction of a new inventory management system, improving stock accuracy and reducing excess inventory levels.
- Developed training programs for staff to improve product knowledge and sales techniques, resulting in increased customer engagement.
- Analyzed market trends and competitive landscape to inform strategic decision-making, positioning the company for sustained growth.
- Collaborated with marketing teams to create promotional campaigns, increasing foot traffic and boosting brand visibility in the retail sector.
- Managed operational budgets and resource allocation, ensuring efficient use of financial resources to maximize profitability.
- Mentored junior staff in best practices for customer service and sales strategies, fostering a culture of continuous improvement.
Marcom Head - Brand Management
Aircel Ltd.
10.2009 - 06.2014
- I headed the Market Communication vertical for three years and later added the Corporate Social Responsibility communication to my job portfolio.
- Been instrumental in the launch and development of the Aircel brand in the Delhi NCR region.
- The Barnd recoganition worth was incaresed by 45% in 5 years.
Brand Management -Assistant Manager- Marcom
Vodafone Essar Digilink Ltd.
07.2000 - 10.2009
Education
Bachelor of Arts - Psychology and English
St. Bede's College, Shimla
Shimla 04.2001 -
Post Graduate Diploma in Management (PGDM) - Marketing & Sales
Symbiosis Centre For Distance Learning (SCDL)
New Delhi03-2012
Internet Marketing
Google Analytics
Delhi School Of Internet Marketing 04.2001 -
Skills
Comprehensive marketing planning
Strategic brand positioning
Market research expertise
OEM market expansion
Stakeholder collaboration
Campaign execution integration
Qualified lead generation
Sales support strategies
Campaign performance analysis
Brand strategy formulation
Skilled in digital communication strategies
Market research
Account relationship management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Lead – For AMD India | GAM – HP India – Consumer (sales and Marketing)
AMD India | GAM – HP India
11.2019 - Current
Donor Retention lead
Oxfam India
04.2019 - 10.2019
Brand Consultant
Kestone Integrated Marketing Solutions Pvt. Ltd.
10.2018 - 03.2019
Retail Head
HTC India Pvt. Ltd.
06.2014 - 06.2015
Marcom Head - Brand Management
Aircel Ltd.
10.2009 - 06.2014
Bachelor of Arts - Psychology and English
St. Bede's College, Shimla
04.2001 -
Internet Marketing
Google Analytics
04.2001 -
Brand Management -Assistant Manager- Marcom
Vodafone Essar Digilink Ltd.
07.2000 - 10.2009
Post Graduate Diploma in Management (PGDM) - Marketing & Sales
Symbiosis Centre For Distance Learning (SCDL)