Rachna Sharma
Senior Executive Digital Marketing
Mumbai
Summary
Senior Executive adept at increasing profit margins by growing sales and reducing costs. Hands-on, proactive manager with adaptable and creative approach. Driven to always be improving business operations. Specializing in Media (Production Company) with 9 - years track record of success. Multi-talented Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating the team.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
Senior Executive
Yash Raj Films Pvt Ltd.
Mumbai
01.2012 - Current
Job Title: Senior Digital Executive
Job Description:
1. Conduct market research and analyze trends to identify new opportunities and improve campaign performance for the betterment of the company
2. Upload Content on YRF video destinations (Facebook / Twitter / Instagram / YouTube community) and analyses the same
3. IP Management & Piracy control: Content Fingerprinting and match policy assignment for UGC content detection on (Facebook / YouTube)
4. Claiming of UGC videos: Manual claiming and review auto claims to control piracy and increase monetisation across platform
5. Conflicts: Highlighting and solving Facebook conflicts against third party
6. Facebook Ad Campaign: Through Facebook Ads manager to get better Reach and Engagement.
7. Influencer Marketing
8. Content ideation for Reels, Long form and Short form for social pages.
9. Linear channel programming
Education
Bachelor of Arts - Arts
Annasaheb Vartak College of Arts
Vasai West 03.2008 - 03.2009
Masters in Digital Marketing -
Purdue University - Simplilearn
Online 04.2023 - Current
Skills
Computer proficiency, Leadership experience, Teamwork and collaboration,Professionalism and strong work ethicAnalytics, Social media Knowledge, Problem solving abilities, Communication Skills,Teamwork, Creativity
undefinedTimeline
Masters in Digital Marketing -
Purdue University - Simplilearn
04.2023 - Current
Senior Executive
Yash Raj Films Pvt Ltd.
01.2012 - Current
Bachelor of Arts - Arts
Annasaheb Vartak College of Arts
03.2008 - 03.2009
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