Summary
Overview
Work History
Education
Skills
Industryverticals
Languages
Timeline
Generic
Radha Govindaraju

Radha Govindaraju

Bengaluru,KA

Summary

With over 20 years of experience in the analytics industry, I have a strong background in Statistical Modeling, Market Research, Data Analytics, and Data Management. I am proficient in utilizing Business Intelligence Tools to derive actionable insights and drive business decisions. My expertise spans key business solutions, including TMROI (Total Marketing Return on Investment), Brand Structure Analysis, and Customer Segmentation, all contributing to enhanced business performance and strategic market positioning. I excel at developing data-driven strategies that optimize operations and foster growth.

Overview

25
25
years of professional experience

Work History

Senior Director – Delivery, Marketing Analytics

Analytic Edge
10.2023 - Current

Business Consulting and Client Relationship Management

  • Build, deepen and broaden client relationships at senior executive levels in conjunction with Client Support/Account managers of our clients. This will be measured through growth of the account.
  • Build and maintain strong relationships with key stakeholders across various geographies, domains, and business units, effectively managing expectations and ensuring alignment with project goals.
  • Construct roadmaps to enable clients’ strategic vision to be realized through the power of AI, Engineering & Design, by working closely with people across levels and communicating effectively
  • Provide thought leadership in clients’ business planning sessions, lead proposal and statement of work (SOW) development including defining business objectives, solution approach, scope, deliverables, client responsibilities, staffing roles, pricing,and risk mitigation.
  • Demonstrated technical acumen across a range of AI, and Data Engineering tools and platforms, including experience in helping clients operationalize advanced analytics solutions at enterprise scale
  • Stay abreast of industry trends, emerging technologies, and best practices in analytics and consulting, and contribute to thought leadership initiatives within the organization.


Delivery Management


  • Work with clients to understand key business challenges, formulate business problems and lead solution development and delivery on consulting engagements with a team project managers and consultants.
  • Drive the execution of projects, ensuring adherence to timelines, budget, and quality standards while proactively identifying and mitigating risks.
  • Lead project pitch discussions and deliveries for North America, LATAM, Europe, Middle East and APAC regions
  • Responsible for the quality of delivery for the engagements as measured by relationship specific measures as well as Net Promoter Score (NPS).


People Management


  • Build a highly engaged team and manage their careers, by inspiring colleagues, creating opportunities, building individuals’ capability and democratizing innovation.
  • Provide leadership and guidance to project teams, fostering a collaborative and high-performance culture, and ensuring the development and growth of team members.
  • Define standard metrics and KPIs for teams and establish processes to measure them. This would include, among other things, design & review of the solution, scaling and institutionalizing analytics in the client organization, high level of program management, and meeting all other engagement goals.


Operations and P&L Management


  • Manage P&L of the account, meeting margins while ensuring revenue targets and client satisfaction measured through NPS
  • Ensure timely and appropriate staffing for new engagements – plan hiring and staffing decisions
  • Overall ensure operational and financial discipline inline with organization principles




Senior Principal – Data Science Group

Affine Analytics
07.2022 - 10.2023
  • As Sr. Principal Consultant had a complete ownership and accountability for successful delivery of client projects and enabling growth for a particular client account. Own client outcomes across engagements, typically managing multiple projects in parallel and cross-sell new consulting work.
  • Played a pivotal role in leading and executing large global programs for our CPG clients.
  • Managing/supervising day to day delivery operation while managing utilization and profitability
  • Building capabilities like new solutions, collaterals, knowledge management processes etc
  • Supporting pre-sales activities like solutions, proposal making, RFP responses etc
  • Recruitment, training, appraisal, resource planning

Director – Delivery Excellence

Kantar Analytics India Pvt. Ltd.
09.2017 - 06.2022
  • Lead TMROI projects (Marketing Analytics) of COE team for CPG, retail, pharma and automobile clients (domestic and international)
  • Worked closely with cross-functional teams to design innovative and scalable analytics solutions that address client challenges and drive competitive advantage.
  • Part of all Business development, costing and project pitch discussions
  • Responsible for proposal writing and client presentations for MROI and Brand Structures solutions Conduct Training sessions for new & existing team members People management and plan resourcing to efficiently manage current and pipeline projects

Delivery Manager

TEG Analytics Business Solutions
05.2012 - 09.2017
  • Served as the primary point of contact for clients, understanding their business needs, providing strategic guidance, and delivering insights that drive business impact.
  • SPOC for US partner Sapient mPhasize to support in WAV modeling projects with overall responsibility of 6-8 members team supporting most of Market Mix Modelling projects
  • Lead and oversee large-scale analytics programs from inception to completion, ensuring alignment with client objectives and delivering impactful solutions.
  • Part of leadership team and responsible to creating career path for the team members
  • Create analytical plan for a model that provides a solution to client proposed business problem
  • Conduct Training and Knowledge dissemination sessions for new & existing team members.

Deputy Manager, CPG/Retail

WNS Research and Analytics (formerly Marketics Technologies)
  • Overall responsibility for project scoping and resource allocation
  • Leading the analytical work on several critical projects through planning and expectation setting
  • Suggest and implement improved ways of modeling and scoring
  • Proactively highlight data challenges and create easy to use tool/outputs for client

Operations Executive

TNS India (formerly NFO MBL India)
02.2000 - 05.2004

Assist the global sales and consulting teams and coordinate with internal capability teams in pursuing ongoing leads / RFPs from solutioning standpoint.

Education

Computational Data Science (Weekend Program) -

Indian Institute of Science, Bangalore
01.2024

Advanced Certificate Programme in Business Analytics - undefined

IIT, Mumbai
01.2012

MBA - DLP (Major in Marketing) - undefined

Madurai Kamaraja University
01.2003

PGDMM (Post Graduation Diploma in Marketing Management, AICTE) - undefined

Mount Carmel Management for Technical Education, Bangalore
01.2000

BA – Journalism, English Literature, Psychology - undefined

NMKRV, Bangalore (Affiliated to Bangalore University)
01.1997

Skills

  • Data Analytics with Advanced Python and Python Libraries (Numpy, Pandas, Scikert-learn, Matplotlib &Tensorflow)
  • Advanced theoretical & practical knowledge in ML/AI algorithms and applications
  • Good Understanding of Data engineering frameworks like Spark, Hadoop and dataframes etc
  • Good knowledge of statistical software like SAS, SPSS, R, Python and Visualization tool Tableau, Power BI and Microsoft Office products (Word, Excel, MS PowerPoint, Ms Access)
  • C-Executive level communication

Industryverticals

CPG, Retail, eComm, Pharmaceuticals, Automobiles, Telecom and Insurance

Languages

English
Advanced (C1)
Hindi
Upper intermediate (B2)

Timeline

Senior Director – Delivery, Marketing Analytics

Analytic Edge
10.2023 - Current

Senior Principal – Data Science Group

Affine Analytics
07.2022 - 10.2023

Director – Delivery Excellence

Kantar Analytics India Pvt. Ltd.
09.2017 - 06.2022

Delivery Manager

TEG Analytics Business Solutions
05.2012 - 09.2017

Operations Executive

TNS India (formerly NFO MBL India)
02.2000 - 05.2004

Deputy Manager, CPG/Retail

WNS Research and Analytics (formerly Marketics Technologies)

Computational Data Science (Weekend Program) -

Indian Institute of Science, Bangalore

Advanced Certificate Programme in Business Analytics - undefined

IIT, Mumbai

MBA - DLP (Major in Marketing) - undefined

Madurai Kamaraja University

PGDMM (Post Graduation Diploma in Marketing Management, AICTE) - undefined

Mount Carmel Management for Technical Education, Bangalore

BA – Journalism, English Literature, Psychology - undefined

NMKRV, Bangalore (Affiliated to Bangalore University)
Radha Govindaraju