Radha Gupta

• Planned and executed digital marketing campaigns across multiple channels (email, social media, paid advertising, SEO) to increase brand awareness, generate subscribers, and boost market share and revenues.

• Analyzed website traffic, customer behavior, and social media data (using tools like Google Analytics) to drive insights and optimize marketing efforts for improved customer acquisition, engagement, and satisfaction.

• Worked closely with design and sales teams to align marketing strategies with visual assets and sales targets, while managing customer feedback to enhance product listings and overall customer experience.

• Developed and analyzed company-wide machine and capacity utilization reports, resulting in a 20% increase in machine performance through the implementation of targeted corrective measures.

• Managed large-scale production projects, delivering 20M commercial cards, 15M identification cards, and 12M SIM cards annually for international clients, and 30M cards for UAE clients and ensured timely achievement of production goals by monitoring project performance.

• Reduced production delays by 15% by improving cross-departmental communication and streamlining operational processes. Directed teams to efficiently coordinate tasks and resources, minimizing bottlenecks and enhancing overall production efficiency.

• Enhanced marketing distribution channels and vendor relationships, ensuring timely and cost-effective delivery of materials.

• Led advertising campaigns, exhibitions, promotional events, and social media initiatives increasing brand visibility by 25%, with a significant boost from social media strategies.

• Achieved a 10% growth in sales by strategizing and managing cross-functional teams to deliver impactful results, leveraging insights from competitive analysis to inform decisions.

• Coordinated with the planning and creative team to meet client service needs.

• Conducted secondary research & qualitative analysis for brands such as Taj Properties, Total Lubricants, and VLCC.