Summary
Overview
Work History
Education
Skills
Timeline
Generic

Radhakrishna Pothuri

Hyderabad

Summary

Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

14
14
years of professional experience

Work History

Advertising & Marketing Specialist

Vissla studious
Hyderabad
01.2019 - Current
  • Analyzed market trends and developed strategies to increase brand awareness.
  • Managed online advertising campaigns on social media platforms.
  • Coordinated with external vendors to design and produce marketing collateral.
  • Developed relationships with industry influencers to boost brand visibility.
  • Collaborated with the sales team to develop effective lead generation strategies.
  • Provided guidance on how best to utilize digital and traditional marketing tactics.
  • Optimized webpages using SEO techniques to improve search engine rankings.
  • Generated reports of marketing performance metrics for management review.
  • Planned and executed events such as trade shows and conferences.
  • Established relationships with key stakeholders in the industry.
  • Implemented creative solutions based on customer insights.
  • Tracked customer reviews across various channels.
  • Maintained an up-to-date database of contact information.
  • Researched emerging technologies related to digital marketing tools.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Evaluated digital presence by product, service or brand to help define digital strategies.
  • Compiled targeted or exhaustive marketing data based on needs of specific research projects.
  • Built research instruments and drafted questions for digital, traditional and in-person surveyes.
  • Organized focus groups for product feedback sessions.
  • Built a network of contacts in order to identify potential business opportunities.

Creative Director

Angry Monks
Hyderabad
03.2016 - 06.2019
  • Created original concepts, art direction, and designs for multimedia projects.
  • Developed and implemented innovative strategies to increase brand awareness.
  • Organized cross-functional teams to produce creative content for campaigns.
  • Oversaw the production of digital assets such as videos, websites, and interactive experiences.
  • Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
  • Directed photo shoots with external vendors to ensure quality standards were met.
  • Evaluated new technologies and techniques to improve workflow efficiency.
  • Collaborated with internal stakeholders to define project objectives and timelines.
  • Negotiated contracts with outside vendors while ensuring cost savings opportunities.
  • Attended industry events such as conferences and trade shows to network with peers.
  • Monitored performance metrics of campaigns against established goals.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Engaged with clients to gather project information and uncover challenges.

Script Writer

Freelance
Hyderabad
03.2010 - 03.2016
  • Developed scripts for various media, including television, film, and radio.
  • Researched and developed characters for scripts.
  • Collaborated with directors, producers and other writers to ensure accuracy in scripts.
  • Assisted in editing and proofreading scripts prior to production.
  • Brainstormed ideas for new stories or scripts.
  • Adapted existing source material into original screenplays or teleplays.
  • Attended meetings with production staff to discuss storylines and plot points.
  • Analyzed audience reactions to evaluate effectiveness of written material.
  • Outlined plots and wrote dialogue for characters in scripts.
  • Maintained records of all drafts of each script.
  • Wrote treatments outlining the main elements of a proposed script.
  • Identified potential sources of funding for projects through grant writing.
  • Incorporated feedback from directors, producers and other stakeholders into drafts.
  • Attended production shoots on location to ensure that scripted scenes were filmed correctly.
  • Provided guidance on set regarding specific character motivations or scene objectives.
  • Developed marketing materials such as press releases or promotional copy related to upcoming productions based on written works.
  • Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
  • Performed in-depth research into topics to write clear and accurate copy.
  • Organized and tracked multiple projects to meet tight deadlines.
  • Collaborated closely with individuals to ghostwrite articles on various topics.
  • Prepared news stories based on information provided by assignment desk and press releases.
  • Collaborated with editors to improve ideas and presentation.
  • Performed pieces at informal gatherings and public events to garner attention for specific works.

Education

Bachelor of Arts - Marketing Management And Research

ACHARYA NAGARJUNA UNIVERSITY
Guntur
04-2012

Skills

  • Developing Promotional Concepts
  • Digital Marketing Expert
  • Market Planning And Execution
  • Client Needs Assessment
  • Marketing Campaign Strategy
  • Social Media Marketing
  • Brand Promotion
  • Marketing Expertise
  • Creating Sales Strategies
  • Marketing Lead Generation
  • Marketing Strategies
  • Event Planning
  • Creative Problem-Solving
  • Brand Strategy
  • Google Analytics
  • B2B Sales
  • Email Marketing
  • Promotional Planning
  • Negotiation And Persuasion
  • Google Analytics Setup
  • Editing
  • Pitching
  • Casting
  • Cinematography Knowledge
  • Film Lighting
  • Effective Writing
  • Screenwriting
  • Character Development
  • Script formatting
  • Strong research skills
  • Project Management
  • Creative Collaboration
  • SEO Strategies
  • Content Creation

Timeline

Advertising & Marketing Specialist

Vissla studious
01.2019 - Current

Creative Director

Angry Monks
03.2016 - 06.2019

Script Writer

Freelance
03.2010 - 03.2016

Bachelor of Arts - Marketing Management And Research

ACHARYA NAGARJUNA UNIVERSITY

Similar Profiles

CREATE PROFILE
Radhakrishna Pothuri