Radhekrishna Mishra
Mumbai
Summary
Adobe Campaign Classic Certified Practitioner and Developer with 12+ years in Marketing Automation and Campaign Management. Expertise in IBM Unica Campaign, SQL, and customer data mining for business analysis. Skilled in campaign setup, workflow development, and multi-channel delivery strategies. Proven track record in team leadership and client relationship management, driving project success.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Assistant Consultant
Tata Consultancy Services
Mumbai
05.2018 - Current
- Executed multichannel campaigns, including email, SMS, outbound, and digital formats.
- Developed campaigns by gathering requirements and utilizing IBM Unica, SQL, and Oracle tools.
- Optimized campaign performance post-launch due to time constraints.
- Designed workflows in Adobe Campaign Classic for audience targeting and multichannel delivery.
- Created and updated schema, ensuring compliance with typology rules and personalization blocks.
- Performed data enrichment, deduplication, and updates within workflow development activities.
- Facilitated UAT to production package transitions for efficient campaign deployment.
Unica Campaign Quality checker
Hansa Cequity Solutions
Mumbai
05.2016 - 03.2018
- Managed end-to-end campaign development and quality assurance using IBM Unica and SQL/Oracle, ensuring error-free execution.
- Analyzed performance metrics of key events and recommended optimizations for campaign design, reducing execution and development time.
- Provided post-query resolution support to clients, enhancing service delivery.
- Delivered comprehensive post-campaign analysis reports to business stakeholders for informed decision-making.
Senior Associate
Genpact India Pvt.Ltd.
Gurgaon
01.2015 - 04.2016
- Designed and developed marketing campaigns using Unica Affinium based on client requirements.
- Communicated daily with clients to gather business needs and create technical documentation for campaign design.
- Created various campaign types including X-sell, UP-sell, retention, acquisition, trigger, event-based, and service campaigns.
- Engaged with general insurance products such as home, motor, CTP, boat, and travel insurance.
- Participated in new process setup and business trip to Australia for requirement gathering and project understanding.
Campaign Developer
SNP PVT LTD
Mumbai
11.2013 - 01.2015
- Developed and executed end-to-end marketing campaigns using Unica Campaign, SQL Oracle, and Postmaster, eMessages.
- Designed targeted campaigns for retail banking products including liabilities, assets, and credit cards.
- Conducted data mining through SQL queries utilizing SQL Server and Oracle 11g.
Education
Bachelor of Commerce(IT) - Commerce
Mumbai University
Mumbai05-2013
Skills
- IBM Unica
- SQL/Oracle
- Adobe Campaign Classic
- Campaign management
- Adobe Journey Optimizer (trained)
- Adobe Experience Platform (trained)
- HTML, CSS, and JavaScript
- Postman(trained)
Languages
English
Intermediate (B1)
B1
Hindi
Intermediate (B1)
B1
Marathi
Elementary (A2)
A2
Certification
Adobe Campaign Classic (BP & Developer)
Timeline
Assistant Consultant
Tata Consultancy Services
05.2018 - Current
Unica Campaign Quality checker
Hansa Cequity Solutions
05.2016 - 03.2018
Senior Associate
Genpact India Pvt.Ltd.
01.2015 - 04.2016
Campaign Developer
SNP PVT LTD
11.2013 - 01.2015
Bachelor of Commerce(IT) - Commerce
Mumbai University