Radhika Bakshi
Gurugram
Summary
Results-driven marketing professional with experience in performance marketing, CRM, campaign optimization, and marketing analytics. At Guardian India Operations, developed 13 marketing dashboards, improving reporting efficiency and campaign visibility. Skilled in data interpretation, analysis, and performance measurement, with a strong focus on data-driven marketing decisions. Excel in communication, teamwork, and stakeholder collaboration, with the adaptability to work effectively in dynamic environments.
Overview
6
6
years of professional experience
Work History
Analyst - Reporting & Analytics
Guardian India Operations Pvt Ltd
Gurugram
03.2024 - 07.2026
- Developed 13 marketing dashboards using Funnel.io and Looker Studio, automating reporting and improving campaign visibility.
- Managed 25+ integrated paid media campaigns across Guardian's insurance portfolio, including Term Life, Disability, Financial Professional, Brand, Lead Generation, Annuities, Group Benefits, Recruitment, and Annual Report campaigns.
- Analyzed CTR, CPC, CPM, CPQ, conversions, reach, frequency, audience penetration, and pacing to deliver optimization insights.
- Managed ~$37K IDI traffic campaigns across LinkedIn, Reddit, and Google Ads, achieving a 3.4× higher LinkedIn CTR and 74% lower CPC through audience, budget, and creative optimization.
- Managed $145K annual Dental Network Recruitment campaigns across Google Ads (70%) and Meta (30%), generating ~400 leads/month at an average CPL of $29.8 and achieving 3.3×–3.7× ROAS through geo-targeting and audience optimization.
- Managed campaign reporting and optimization across Google Demand Gen, Meta, LinkedIn, Reddit, and Programmatic (AdDaptive/GCM).
- Performed end-to-end campaign QA, including UTM validation, audience verification, creative review, tracking, and landing page testing.
- Executed on-page SEO by creating 30–40 pages/month, optimizing metadata, internal linking, Contentful publishing, campaign fly-ins, and interactive tool pages to improve organic visibility.
- Managed Salesforce Marketing Cloud email campaigns, including setup, QA, reporting, and optimization; analyzed engagement metrics and collaborated with IT to validate tracking and dynamic content.
- Partnered with cross-functional teams and stakeholders to deliver campaign insights, performance reports, and optimization recommendations.
Senior Marketing Executive
ANS Commerce + Flipkart
04.2022 - 03.2024
- Executed CRM reactivation campaigns for FabIndia, Jack & Jones, Aldo India, ONLY, Bira91, Philips, Daniel Klein, Preethi and Payal Singhal, applying segmentation, targeting and positioning to personalize messaging and drive customer retention and repeat engagement.
- Managed CRM and email marketing programs across apparel, footwear, beauty and FMCG brands, handling 5–6 lakh+ customer databases and contributing to overall brand revenue of ₹1.5–2 Cr for apparel and ₹30–50 lakh for footwear brands including Aldo.
- Created automated customer journeys for Jack & Jones, Vero Moda, ONLY, and Selected Homme by routing lifecycle and customer-behavior data from Kartapult into Netcore; maintained ~25–35% open rates and ~1.5–2% CTR across email campaigns.
- Conducted market research, competitor analysis, and customer behavior analysis to identify growth opportunities and optimize marketing strategies; performed A/B testing across email subject lines, messaging, CTAs, landing pages, ad creatives and campaign timing.
- Optimized HTML emailers and supported domain warm-up activities to improve inbox placement and deliverability, while leveraging marketing analytics and performance KPIs to measure campaign success, conversion, revenue and ROI.
Senior executive Digital Marketing
CONTENTIFY TECHNOLOGY PRIVATE LIMITED
06.2020 - 04.2022
- Managed performance campaigns for Bajaj Finserv's business, doctor, and professional loans, and fixed deposit campaigns for Jana Bank, achieving targeted engagement and conversion goals.
- Managed conversions for executive education courses at top institutions including IIM Ahmedabad, IIM Calcutta, MDI Gurgaon, and IIFT.
- Developed and executed marketing campaigns across email, social media, and events, increasing brand visibility and audience engagement.
- Assisted in implementing performance marketing campaigns on social media and email channels, generating high-quality leads through strategic messaging and targeting.
Education
Bachelor of Computer Applications (BCA)
Kurukshetra University01-2022
Master of Business Administration (MBA)
Manipal JaipurCBSE - Non-Medical (PCM)
D.A.V Public School
Skills
- Marketing Strategy & Campaign Management
- Performance Marketing
- CRM & Email Marketing
- Marketing Analytics & Performance Reporting
- Campaign Optimization & A/B Testing
- Lead Generation
- Customer Segmentation & Targeting
- Marketing Automation & Customer Journeys
- Data Analysis & Insights
- Dashboard Development & Reporting Automation
- Google Ads & Meta Ads
- SEO & Content Optimization
- Stakeholder & Cross-functional Management
- Funnelio
- Looker Studio
- Google Analytics 4 (GA4)
- Salesforce Marketing Cloud (SFMC)
- Netcore
- Mailchimp
- Amazon SES
- SEMrush
- Contentful
- Optimizely
- Unbounce
Accomplishments
- The Alpha Performer, 2023-07-01 to 2023-09-30, ANS Commerce + Flipkart
- Achieved a 5x increase in revenue and a 25% increase in conversion rate.
- Reduced manual reporting time by 40% through Funnel.io dashboard automation.
- Supported reporting and performance analysis for $3.5M+ paid media investment across multiple marketing channels.
- Improved organic engagement through metadata optimization and internal linking.
Timeline
Analyst - Reporting & Analytics
Guardian India Operations Pvt Ltd
03.2024 - 07.2026
Senior Marketing Executive
ANS Commerce + Flipkart
04.2022 - 03.2024
Senior executive Digital Marketing
CONTENTIFY TECHNOLOGY PRIVATE LIMITED
06.2020 - 04.2022
Bachelor of Computer Applications (BCA)
Master of Business Administration (MBA)
CBSE - Non-Medical (PCM)
D.A.V Public School