Radhika Boyat

Brand Campaigns

• Drove brand positioning and media planning for Flipkart Fashion through 360° campaigns (ATL, BTL, digital, influencer, and celebrity marketing), ensuring stronger brand recall and visibility across key festive and seasonal events (BBD, EOSS, etc.).
• Led brand partnerships and campaigns with leading TOM and D2C fashion brands (e.g., Puma, Asics) to drive product visibility, new launches, and improve platform discoverability and sales.
• Drove category growth campaigns (e.g., handbag campaign) to increase customer penetration, search volume, and category awareness.
• Analyzed industry trends and consumer behavior to build annual marketing plans and budgets aligned to business priorities.
• Executed a multi-channel distribution strategy (LinkedIn, Twitter, Reddit, Sarcasm Network, meme marketing, content creators), driving 1–2 million organic views per campaign.
• Organized FlipInTrends and Seller Events with over 1,000 sellers, more than 100 influencers, over 50 PR publishers, and celebrities (Mouni Roy, Rhea Kapoor) to showcase brand launches.
• Led the Gen Z marketing college campaign to position Spoyl as a trendy, youth-focused men’s fashion brand.
• Led the 'Shopsy Kiya Kya' TVC campaign with Sara Ali Khan, driving a 40% uplift in app installs and a 1.2X increase in new customer growth in Tier 2+ cities.

Social Media Marketing

• Launched and scaled Instagram @FlipkartFashionOfficial (FFO) from 0 to 600K followers in 8 months, achieving 6X faster growth than industry benchmarks.
• Drove Instagram channel strategy with 60+ social content assets per month (posts, reels, campaigns), influencer shoots, contests, and brand collaborations.
• Engaged 1.2M+ shoppers on FFO and reached 35M+ accounts, delivering a strong average engagement rate of 3.5%–3.7%.
• Managed the Flipkart Seller Hub YouTube channel with leadership talks, seller interviews, educational, and campaign-driven content, delivering 1.7–2% engagement.

• Executed localized brand campaigns for new launches, product promotions, festive, and regional markets, enhancing consumer engagement and strengthening brand recall.
• Developed and executed ATL & BTL campaigns, driving 70% of annual savings, 33% sales uplift, and 30% increase in store footfall.
• Led cross-category campaigns (Mobile, Audio, TV) using market and competitor insights to optimize brand positioning and performance.
• Drove social media presence (Facebook) across 5 states via contests, campaigns and OTT activations to boost brand engagement.
• Pioneered Tier-2 marketing innovation - #MiStoreOnWheels in Chhattisgarh, generating ₹23 lakh turnover in 3 months.
• Executed India's first on-ground gaming event highlighting MI phone performance, boosting experiential engagement and brand positioning.
• Collaborated closely with the cross functional team & store managers for seamless execution of brand campaigns and in-store marketing initiatives.

• Executed B2B marketing campaigns for Cisco products, including digital campaigns, webinars, and solution-focused promotions to drive brand positioning and lead generation.
• Planned and managed client events, demos, and executive briefings, leveraging social media, content, and partner marketing to strengthen relationships.
• Led Reliance Jio project operations, managing 106 service engineers to ensure seamless execution and client satisfaction.
• Managed Cisco's social media and brand presence, creating campaigns to enhance visibility, engagement, and positioning across platforms.

• Developed and customized SAP solutions using ABAP to meet client business requirements and optimize processes.
• Collaborated with cross-functional teams and clients to implement SAP modules, troubleshoot issues, and ensure smooth project delivery.
• Analyzed business processes and designed ABAP programs, improving efficiency and data accuracy for enterprise clients.