Radhika Itkan

• Attend client briefing calls for major integrated/ creative projects
• Support creative teams to plan for the project – especially on timelines and execution
• Track manpower alignment and deadlines on major projects
• Be the gatekeeper of quality and adherence to project briefs
• Identify skill gaps and creating a training plan to overcome them, in consultation with team leads
• Liaise with servicing teams across verticals to plan integrated creative campaigns
• Advise on campaign architecture, ideas and tactics to meet the client objective
• Supervise process associate for paperwork like trackers, POs and invoicing
• Understand internal processes to ensure smooth back-end operations at the start and end of projects
• Be a brand ambassador and help recruit top talent by knowing our capabilities and network

Primary lead for Marketing communications for the vivo V series smartphones

• Developed integrated communication strategy for the digital and mainline
• Brand identity creation and management across communication channels
• Agencies management for efficiency, productivity, timely delivery and quality control
• Managed the development, implementation, tracking of timely delivery of communication campaigns
• Creative digital content creation and management
  Celebrities' management
• Development of annual communication plan
  Leading the Integrated Marketing Communication Plan
  
  Key Achievements
  vivo V27 Series, March 2023
  Executed and delivered all primary campaign assets in 7 days
  
  vivo V25 Series, August 2022
  Significant improvement in Brand KPIs due to consistent messaging across all platforms
  
  vivo V23 Series, Dec 2021
  Planned and Executed celebrity campaign in 3 days.
  Delivered main contents over new year weekend without hampering campaign timelines
  Brand KPIs moved significantly due to high quality production of main campaign

• Graduated with 70%

• Scored 71%, Majored in Global Studies