Radhika Kasera
Data Scientist
Delhi
Summary
6+ years of experience in interpreting and analyzing complex data to drive impactful business decisions. Adept in Statistics, Analytics, and transforming data into actionable insights. Passionate about leveraging large datasets to inform strategies, optimize processes, and fuel business growth.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Data Analyst Intern
Hashbrown Systems Pvt. Ltd.
- To work on an Out-of-Home Advertising Planning Tool that employed Data Mining, Data Visualization and Cluster Analysis using R.
Intern
Global Village Foundation
- Evaluation of EPP of Haryana Govt 2015 which included analysis of vital statistics of Haryana, survey design, field survey and analysis of results.
Specialist, Product Management
MasterCard Advisors
03.2025 - Current
- Contributed to the Early Detection Insights Project, where I investigated anomalies flagged by the alert system, identifying root causes and supporting proactive fraud prevention strategies.
- Conducted in-depth analysis of Card-Not-Present (CNP) transaction declines, delivering actionable recommendations to issuers that will eventually lead to improvement in approval rates.
- Managed and enhanced Business-As-Usual (BAU) reporting processes, ensuring timely and accurate delivery of weekly and monthly performance reports to key stakeholders.
Data Scientist II
Chegg India Pvt. Ltd.
10.2022 - 03.2025
- Analyzed competitor's trends through sentiment analysis, devising effective strategies for OKR alignment.
- Created dashboards to track customer acquisition and key performance metrics, resulting in a 20% improvement in visibility and decision-making across multiple business units.
- Optimized queries and dashboards, reducing runtime by 40% and improving efficiency for 10+ analytical processes.
- Supported Intl Product Launches to attract more visitor traffic (+7M) and conversions (+600K) via different modes.
- Delivered in-depth traffic analysis reports, leading to a 15% improvement in conversion rate tracking across marketing funnels and subscription processes.
- Collaborated with business stakeholders across 5+ functions to develop tailored analytical solutions, increasing cross-functional project efficiency by 25.
Senior Data Scientist
Hashbrown Systems Pvt. Ltd.
12.2019 - 10.2022
- Collaborated directly with clients and decision-makers to understand their business objectives and project requirements.
- Developed machine learning models, including Clustering and regression, to predict future values of indicators crucial for determining price action in stocks listed on the NYSE.
- Optimized queries and models to reduce runtime by 60%, significantly enhancing performance and saving valuable time.
- Conducted in-depth analysis of demographic and electoral data at the constituency level, identifying trends and creating predictive models.
- Utilized Cluster Analysis and Data Visualization techniques for the Outdoor Media industry and developed a mechanism to compute EOl.
- Promoted to Senior Data Scientist in January 2022.
Junior Data Scientist
Paisabazaar.com
06.2019 - 12.2019
- Opportunity analysis - build models to identify leakage in loan disbursals. Prepare dashboards based on the same in MS Excel for the managerial heads.
- In-depth analysis of primary and secondary data for loan uptake all over India and White Paper report on Credit Healthy India.
- Performed market basket analysis on loan uptake patterns.
Education
Master of Science - Statistics
Panjab University
Chandigarh, India 04.2001 -
Bachelor of Science - Statistics
Ramjas College, University of Delhi
Delhi, India 04.2001 -
Skills
SQL
R & Python Programming
Tableau
MS Excel
User Journey
Visualization
Reporting & Deep Dives
Insights Storyboarding
Stakeholder Management
Statistical Analysis
Business Analysis & Strategy
Internship
- Data Analyst Intern, Hashbrown Systems Pvt. Ltd., To work on an Out-of-Home Advertising Planning Tool that employed Data Mining, Data Visualization and Cluster Analysis using R.
- Intern, Global Village Foundation, Evaluation of EPP of Haryana Govt 2015 which included analysis of vital statistics of Haryana, survey design, field survey and analysis of results.
Certification
A/B Testing 101 (For Beginners)
Awards
- TeamWork Star, India Analytics
- Convener, Placement Cell, Department of Statistics, Panjab University
- President, Department of Statistics, Ramjas College, Delhi University
Interests
Performing Arts - Theatre
Timeline
Specialist, Product Management
MasterCard Advisors
03.2025 - Current
Data Scientist II
Chegg India Pvt. Ltd.
10.2022 - 03.2025
Senior Data Scientist
Hashbrown Systems Pvt. Ltd.
12.2019 - 10.2022
Junior Data Scientist
Paisabazaar.com
06.2019 - 12.2019
Master of Science - Statistics
Panjab University
04.2001 -
Bachelor of Science - Statistics
Ramjas College, University of Delhi
04.2001 -
Data Analyst Intern
Hashbrown Systems Pvt. Ltd.
Intern
Global Village Foundation
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