Radhika Kwatra

• Coordinated seasonal retail campaigns and in-store promotions to increase customer engagement and sales.
• Assisted with visual merchandising updates and ensured all POS materials aligned with global brand standards.
• Scheduled and curated social media content across Instagram and TikTok, supporting brand awareness initiatives.
• Supported the planning and execution of store events, VIP launches, and promotional activities.
• Collaborated on CRM initiatives including loyalty program email campaigns and customer segmentation.
• Monitored and reported on campaign performance metrics to inform strategic marketing decisions.
• Liaised with store managers, vendors, and external partners to ensure timely and consistent campaign rollout.

I initially started at Sunglass Hut as a casual team member and later transitioned into a part-time role.

• Maintained knowledge of current fashion trends and promoted new collections to drive sales.
• Processed transactions efficiently using the POS system and handled returns and exchanges.
• Supported visual merchandising by organizing displays and ensuring stock was well-presented.
• Managed stock replenishment, inventory checks, and assisted with deliveries.
• Worked collaboratively with the team to meet and exceed sales targets.

• Created engaging content for Pinterest, Facebook, and Instagram.
• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
• Proofread marketing collateral ahead of printing to eliminate errors.
• Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
• Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
• Conducted market research to gather insights, informing development of more effective marketing campaigns.
• Increased campaign reach by developing targeted marketing strategies and utilizing various social media platforms.

• Lead, manage, and execute marketing campaigns across multiple channels (digital, print, social media, email, etc.).
• Track, analyze, and optimize campaign performance to ensure ROI (return on investment).
• Manage budgets for campaigns, ensuring effective allocation of resources.
• Develop and implement digital marketing strategies, including SEO, SEM, and social media marketing.
• Manage social media platforms, create content calendars, and engage with audiences.
• Oversee the company's website, ensuring it is up-to-date, user-friendly, and optimized for performance.
• Conduct customer surveys, focus groups, and analyze feedback to understand consumer preferences and behaviors.
• Use insights to refine marketing strategies and tactics.
• Work with sales, product, and other departments to align marketing strategies with business goals.
• Support product launches and work on go-to-market strategies.

• Conduct thorough research to understand market trends, customer preferences, and competitor activities.
• Analyze competitors' branding strategies to identify opportunities or areas for differentiation.
• Gather insights on the target audience's demographics and behavior patterns.
• Create comprehensive brand strategies that support both short-term and long-term marketing goals.
• Lead the development of integrated marketing campaigns that bring the brand to life across multiple channels.
• Work with cross-functional teams (marketing, product, sales) to ensure that the brand strategy aligns with business objectives.
• Develop strategies to enhance the overall customer experience by aligning brand messaging with customer touch points.
• Monitor and analyze customer interactions with the brand to ensure a positive, consistent experience at every stage of the customer journey.
• Develop loyalty and engagement strategies to build stronger relationships with existing customers.

• Evaluate customer interactions and feedback to enhance service delivery.
• Improve processes to reduce response time, improve quality, and enhance user experience.
• Develop strategies to optimize customer journeys.
• Collaborate with IT and marketing teams to enhance CRM systems.
• Identify potential risks in marketing campaigns, data privacy, and customer communication to mitigate compliance issues.
• Evaluate customer interactions and enhance marketing processes to improve user experience and brand engagement.
• Optimize customer journeys by improving lead nurturing workflows, re targeting strategies, and multichannel marketing approaches.
• Ensure marketing campaigns align with customer needs, increasing retention and loyalty.
• Analyze existing marketing and business processes to identify inefficiencies, bottlenecks, and areas for improvement.