Radhika Mediratta
Summary
Accomplished E-Commerce professional with a demonstrated ability to drive over 40% year-over-year business growth. Expertise spans category management, digital marketing, and account services, enhancing marketplace and private label performance. Proven leader in developing high-performing teams and executing impactful business strategies, leveraging social media to capture significant market share.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Associate Director
MakeMyTrip
04.2024 - Current
- Leading the Revenue charter for corporate business for hotels, flights, cabs, rail and visa categories with 40 % YoY growth
Group Leader, Category
Clues Network Pvt Ltd
01.2019 - 06.2022
- Led the category merchandising across the Lifestyle, Home, and Electronics clusters in the B2C business.
- Orchestrated end-to-end homepage merchandising, contributing to approximately 40% of the business share.
- Managed seasonal and festive campaigns on the platform, with up to approximately 2.5 times the business spike.
- Managed the CRM channel for the platform, contributing to approximately 12% of the business share.
Senior Manager
Flipkart Internet Pvt Ltd
05.2013 - 10.2018
- Launch and scale Flipkart's own large appliances brand, MarQ by Flipkart, with a ~100 Cr annual topline.
- Lead merchandising and sales events orchestration for in-house brands, resulting in approximately 10% business share.
- Orchestrated the launch of the brand, Miss & Chief, in the baby care category, and scaled it to approximately 8% business share.
- Lead marketing for Flipkart Private Label Brands, entailing Flipkart Smartbuy, Miss & Chief, Flipkart Perfect Homes, etc.
- Liaison with digital agencies for brand building and designing customer-facing content across approximately 100 verticals.
- Create and manage the rollout of campaigns across owned media, social, CRM, SEO, SEM, and affiliates.
- Manage a team of visual designers with varied capabilities, such as artworks, videos, and marketing designs.
Intern
Flipkart
04.2012 - 05.2012
- Capacity planning across ~1800 top selling SKUs resulting in ~20% space saving
Engineer
Air Liquide Global E&C Solutions
05.2009 - 06.2011
Education
MBA - Intl. Biz. Marketing (Maj), Ops, Fin (Min)
Indian Institute of Foreign Trade
Delhi01.2013
B-Tech -
GGSIPU
Delhi01.2009
Skills
- Business Leadership
- Category Management
- P&L Management
- Merchandising
- Digital Marketing
- Business Development
- Business Strategy
- Business Planning
- Online Sales
- Account Management
- Brand Management
- Category Marketing
- Social Media Engagement
- CRM
- Agency accounts management
- Team Management
- Program Management
- Brand Management
- Business Operations
- Seller Acquisition
- Content Marketing
- Product Launches
- Strategic leadership
Accomplishments
Clues Network Pvt Ltd
- Increased GMV for B2C business by ~50% in one year, with an ASP growth of ~60%
- Boosted Home & Kitchen conversion by ~40% and revenue per visit by ~45% in 6 months
- Launched Essentials category, scaling business share by ~5x during the lockdown
- Increased homepage page views by 40% in 12 months
- Enhanced Homepage conversion by ~25% and CTR by ~71% within one year
- Increased CRM business share by ~33% in 6 months
Flipkart Internet Pvt Ltd
- Awarded Extra Mile Award for launching the MarQ brand at Flipkart
- Increased Flipkart Private Labels' business share by 300% in 6 months
- Drove ACs launch campaign, achieving inventory sell-out in 22 seconds
- Boosted monthly product page views for PL brands by 1.7x in 3 months
- Orchestrated Flipkart Big Shopping Days, driving a ~4x topline spike over daily average
- Led topline planning and achievement for Electronics Business Unit, with 20% share
- Launched Grand Gadget Days campaign, driving a 1.5x sales spike
- Increased CRM-driven visits share by 30% compared to Flipkart's average
- Scaled weekly seller acquisition by ~20x in 6 months
- Program-managed large seller onboarding, driving an annual GMV of ₹30 Cr
- Streamlined onboarding by implementing a self-serve acquisition model
Interest Areas
- Music
- Graphology
Certification
- Iron Lady Leadership Essentials Program
- Six Sigma Green Belt
Timeline
Associate Director
MakeMyTrip
04.2024 - Current
Group Leader, Category
Clues Network Pvt Ltd
01.2019 - 06.2022
Senior Manager
Flipkart Internet Pvt Ltd
05.2013 - 10.2018
Intern
Flipkart
04.2012 - 05.2012
Engineer
Air Liquide Global E&C Solutions
05.2009 - 06.2011
- Iron Lady Leadership Essentials Program
- Six Sigma Green Belt
MBA - Intl. Biz. Marketing (Maj), Ops, Fin (Min)
Indian Institute of Foreign Trade
B-Tech -
GGSIPU
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