Radhika Nallagonda Teredesai
Marketing Leader | Brand & Content Expert
Pune
Summary
Marketing Leadership: 15+ years of experience in content strategy, brand management, and data-driven marketing across CMS, social media, and reporting.
Key Achievements:
- Developed communication strategies for MH Government’s teacher initiative and "MDS" project, reaching 150,000+ people and generating 300,000 impressions.
- Awarded "Star Performer" at IBM GBP Quarterly Awards for excellence in data-driven decisions.
- Negotiated a successful OEM partnership deal for Eaton using data-driven pricing strategies.
Overview
21
21
years of professional experience
5
5
years of post-secondary education
Work History
Senior Manager - Marketing
Reliance Games (Zapak)
07.2024 - Current
- Lead marketing for IP-based games (WWE, American Dad, Reel Steel, Ben 10, Kicko, Little Singham) and casual games, driving user acquisition, engagement, and revenue growth.
- Delivered a 1300% increase in iOS downloads through a targeted WWE Main Event ad campaign during the holiday season.
- Manage social media strategy, content creation, and in-game event promotions to enhance brand visibility and player retention.
- Collaborate with cross-functional teams to align marketing campaigns with game updates and new releases.
- Oversee and mentor a team of 7 marketing professionals to execute data-driven, high-impact campaigns.
Vice President of Marketing
Dust Value (Divinitus Marketing Solutions LLP)
11.2022 - 05.2024
- Proven B2B marketing strategist with expertise in content, communication strategies, and leading high-performing teams (13+).
- Developed client strategies that increased partner re-engagement by 34%, driving significant revenue growth.
- Designed and executed data-driven marketing campaigns, optimizing performance and measuring effectiveness.
- Fostered cross-functional collaboration with sales and tech teams to align marketing efforts with business objectives.
- Provided mentorship and real-time feedback to ensure timely, budget-conscious project completion and cultivated strong client relationships.
Sr. Manager - Communication and Media
Shantilal Muttha Foundation
11.2019 - 11.2020
- Content Marketing & Social Media: Created engaging content across WhatsApp, Facebook, and Instagram, reaching 250,000+ users and boosting impressions by 300,000.
- Internal Communications: Developed a two-way communication system for 150,000+ teachers and project team interaction.
- Digital Transformation: Led website optimization to align with current digital trends.
- Process Improvement: Streamlined social media management to enhance engagement and online presence.
Channel Enablement Content Management
IBM
06.2010 - 09.2017
- Content Strategy & Creation: Developed and executed content strategies, optimizing 50+ partner stories and providing editorial guidance.
- Social Media Impact & Project Management: Led social media initiatives for PWLC, achieving 5 million impressions, and managed a successful asset management transition.
- Operational Efficiency: Streamlined operations and supported lead generation efforts through collaboration with leadership and PR teams.
- Data-Driven Insights: Delivered actionable data insights through monthly dashboards and in-depth analysis for strategic decisions.
Business Analyst
Hewlett Packard Enterprise
06.2008 - 06.2010
Pricing Analyst
Eaton
05.2005 - 06.2008
Customer Support Associate
WNS
11.2003 - 04.2005
Education
Certified in Digital Marketing - Marketing
Indian Institute of Management Kashipur
Online 02.2017 - 06.2017
PGDBA - Finance
Symbiosis Centre of Distance Learning
Pune 08.2004 - 12.2006
Bachelor of Commerce (B.Com) - Commerce
Dhanwate National College
Nagpur 06.2000 - 04.2003
Skills
Content Strategy & Development
Data-Driven Marketing
Brand Management & Growth
Social Media Strategy & Execution
Team Leadership & Cross-Functional Collaboration
Project & Campaign Management
Client Relationship & Partnership Management
Timeline
Senior Manager - Marketing
Reliance Games (Zapak)
07.2024 - Current
Vice President of Marketing
Dust Value (Divinitus Marketing Solutions LLP)
11.2022 - 05.2024
Sr. Manager - Communication and Media
Shantilal Muttha Foundation
11.2019 - 11.2020
Certified in Digital Marketing - Marketing
Indian Institute of Management Kashipur
02.2017 - 06.2017
Channel Enablement Content Management
IBM
06.2010 - 09.2017
Business Analyst
Hewlett Packard Enterprise
06.2008 - 06.2010
Pricing Analyst
Eaton
05.2005 - 06.2008
PGDBA - Finance
Symbiosis Centre of Distance Learning
08.2004 - 12.2006
Customer Support Associate
WNS
11.2003 - 04.2005
Bachelor of Commerce (B.Com) - Commerce
Dhanwate National College
06.2000 - 04.2003
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