RAFIK PATIL

Global Delivery Lead overseeing marketing operations across 40+ countries in Europe, MEA, and APAC. Handling a $14 million (₹116.2 crore) annual portfolio, and end-to-end delivery of omnichannel marketing programs. Leading a team of over 150 members driving operational excellence, efficiency, and process standardization. Partner with global and regional stakeholders to align delivery with business objectives and performance targets. Focused on innovation, scalability, and continuous improvement to enhance service quality and client satisfaction.

• Growth strategies for existing and new markets in the global arena
• Executing global marketing initiatives and advertising campaigns for the pharmaceutical and nutraceutical sectors in the healthcare space
• Brand building coupled with performance marketing
• Ensure steady and continuous influx of leads to sustain ambitious business growth plans
• Multichannel engagement to ensure the brand stays relevant and has a top-of-mind recall
• Ensuring a diverse mix of promotion at every customer touch point in the journey, website, social media, exhibitions, tradeshows, seminars, and conferences with a to date digital marketing

• Define and drive a national Oncology business marketing strategy
• Manage the division's P&L to achieve budgeted EBIDTA & profitability
• Guide and overlook key marketing functions, in a team leader role
• Segment, target and differentiate products and product portfolios to maximize the effectiveness of marketing programs for growth and to gain maximum market share.

• Overlook key marketing functions, in a team leader role
• Manage market leader brands in the category and maintain the leadership position
• Develop and execute marketing initiatives to maximize market capture and brand penetration.
• Campaigns, KOL management, thought leadership centric promotions and engagements