Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Ragavi Murugan

Chennai

Summary

Experienced PPC Executive with a strong background in executing efficient pay-per-click strategies across Google Ads, Meta, and other major digital platforms. Known for combining analytical skills, strategic thinking, and creativity to drive successful campaign outcomes. Possess a solid understanding of SEO principles, ensuring seamless integration with broader digital marketing efforts. Proven track record of handling nearly 15 client projects, consistently delivering strong results in the form of high-quality leads and increased revenue. Notable impact achieved through the development and implementation of innovative ad campaigns that boosted web traffic and conversion rates.

Overview

2
2
years of professional experience
1
1
Certification

Work History

PPC Executive

Trikon Telesoft Solutions Pvt Ltd
03.2024 - Current
  • Managed daily account activities such as creating new campaigns, optimizing bids, and scheduling ads.
  • Conducted keyword research to develop effective ad groups and targeting strategies.
  • Planned, executed, and optimized paid media campaigns across Google Ads, Meta (Facebook) and LinkedIn.
  • Developed innovative, data-driven strategies for customer acquisition and lead generation.
  • Conducted A/B testing on creatives, ad copy, messaging, and landing pages to improve CTR, conversion rates, and overall ROI.
  • Monitored and analyzed campaign performance metrics, including CTR, CPA, ROAS, CPC, and conversion rates.
  • Utilized tools such as GA4, SEMrush, Ahrefs and Google Search Console for performance analysis and SEO optimization.
  • Managed budgets to ensure efficient spending and optimal pacing across paid channels.
  • Collaborated closely with content and creative teams to develop high-performing ad creatives tailored to various audience segments.
  • Led the implementation and troubleshooting of conversion tracking via platforms like Google Tag Manager.

Digital Marketing Executive

Markerz Global Solution
12.2022 - 02.2024
  • Led SEO efforts, including keyword research, content strategy, and link-building to improve organic search rankings.
  • Generate organic results by doing on-page optimization and off-page optimization.
  • Generate and analyze technical SEO reports using tools like Google Search Console.
  • Good knowledge of SEO, SMM, and SEM content creation by using tools like ChatGPT.
  • I have experience working with AI tools like ChatGPT and Copy.ai.

Education

Bachelor of Engineering - Electrical And Electronics Engineering

Jeppiaar Engineering College
Chennai
04-2021

Skills

  • Campaign management
  • Keyword research
  • A/B testing
  • Conversion tracking
  • Budget management
  • Performance optimization
  • Ad scheduling
  • Google analytics
  • Campaign optimization
  • Negative keywords
  • ROI-driven strategies
  • Google Search Console
  • Google Keyword Planner
  • Semrush
  • Google Tag Manager

Languages

Tamil
First Language
English
Upper Intermediate (B2)
B2

Certification

  • Google Ads Search Certification – Google, completed via Google Skillshop
  • Google Ads Display Certification – Google, completed via Google Skillshop

Timeline

PPC Executive

Trikon Telesoft Solutions Pvt Ltd
03.2024 - Current

Digital Marketing Executive

Markerz Global Solution
12.2022 - 02.2024

Bachelor of Engineering - Electrical And Electronics Engineering

Jeppiaar Engineering College

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Ragavi Murugan