Summary
Overview
Work History
Education
Skills
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Timeline
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Raghav Gupta

Raghav Gupta

Faridabad

Summary

Proficient and Resourceful Paid Media Specialist with more than three years of hands-on experience in managing and optimizing digital advertising campaigns across diverse platforms. Expertise in Google Ads and Facebook Ads with a proven track record of engaging targeted audience, escalating conversions and achieving marketing objectives. Profuse analytical and interpreting abilities, tracking KPIs, and productive data-driven insights for amplifying campaigns.

Overview

6
6
years of professional experience

Work History

Assistant Manager - Paid Media

Havas Media
03.2023 - Current
  • JioCinema - Planned and executed full-funnel performance campaigns across Meta and Google with monthly budgets of ₹2-5 Cr.
  • Executed complete campaign setup with precise targeting, strategic bidding, and Appsflyer-based audience mapping for enhanced performance.
  • Created ad copies and reviewed creatives for alignment with performance objectives.
  • Delivered daily reports and insights to optimize campaign delivery and communicate progress with clients.
  • Mentored junior team members on strategy, execution, and analysis.
  • Paradise Biryani - Executing branding, awareness, and traffic campaigns across Meta and Google.
  • Handling client communication and coordination for campaign execution and performance tracking.
  • Optimizing creatives and messaging to ensure maximum engagement and reach.
  • VinFast - Managing branding campaigns through third-party publishers to support launch awareness.
  • Overseeing publisher performance and ensured consistent delivery and brand messaging across channels.
  • R Club by DS Group - Executed end-to-end performance campaigns on Meta and Google, focused on driving conversions across four product categories – Confectionery, Dairy, Catch, and Mouth Freshener.
  • Improved conversion rates by restructuring campaigns category-wise, leveraging Shopify-based audience signals, and utilizing AI-driven optimizations.
  • Managed campaign operations seamlessly, including catalog ads, daily and weekly reporting, and regular performance reviews with clients and internal stakeholders.
  • Proactively optimized strategy, incorporating insights from data to refine targeting, creatives, and budgets, resulting in measurable performance growth.

Senior Executive

Omnicom Media Group
07.2021 - 03.2023
  • Campaign Setup and Management: Manage end to end daily operations for the social campaigns like, campaign set up, Campaign optimization and troubleshooting.
  • Reports and Insights: Manage weekly reports to keep track of campaign performance.
  • Budget Allocation: Managed the monthly budget of 50L and delivered the campaign goals and KPI's.
  • Client Facing: Weekly calls with the client to discuss the performance and give recommendations regarding the social campaigns.
  • Ideas: Suggested client to try different ad formats like collection ads to encourage viewers to use full screen instant experience to browse and learn more about the product.
  • Campaign Strategy: Created and maintained a budget summary media plan to present to the client.
  • Team Management: Training the team mates on the process, roles, and responsibility.

Management Trainee

02.2020 - 06.2021
  • Generating estimates and RO's.
  • Preparing screenshots PPT for all the live campaigns.
  • Reporting and Billing.
  • I started developing knowledge for social platforms.

Education

BACHELORS - JOURNALISM AND MASS COMMUNICATION

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
01.2019

SENIOR SECONDARY -

J.D TYTLER SCHOOL
NEW DELHI
01.2016

MARTICULATION -

J.D TYTLER SCHOOL
NEW DELHI
01.2014

Skills

  • Facebook Ads
  • Google Ads
  • Performance Marketing
  • Appsflyer
  • Campaign Management
  • Snapchat and Twitter Ads
  • Management Skills
  • Communication
  • Decision Making
  • Client Facing
  • Multi Tasking
  • Leadership

<Enter your own>

Title: Assistant Manager - Paid Media

Timeline

Assistant Manager - Paid Media

Havas Media
03.2023 - Current

Senior Executive

Omnicom Media Group
07.2021 - 03.2023

Management Trainee

02.2020 - 06.2021

BACHELORS - JOURNALISM AND MASS COMMUNICATION

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

SENIOR SECONDARY -

J.D TYTLER SCHOOL

MARTICULATION -

J.D TYTLER SCHOOL

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Raghav Gupta