PGDBM/MBA (Marketing and Finance) professional with 15 years of experience in Sales & Marketing, Business Development, Channel Sales Management and Team Management
Hands on experience in charting out sales & marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms
Proficient in identifying new business opportunities from potential customers, delivering presentations, negotiating & converting them into deals, building & maintaining strong customer relationships
Rich experience in making decisions for smooth progress of day-to-day business operations, turning around operations in rapidly changing environments and maintaining excellent metrics
Excellent track record of consistently delivering multi-fold growth of profits & revenue by analyzing actions, implementing effective competition combat strategies and creating a more responsive & market-driven organization
Supervising customer service operations for rendering quality services; providing customer support by answering queries and resolving their issues
Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
Expertise in developing & maintaining healthy business relations with major clientele Schools and Colleges
Exceptionally well organized with a track record that demonstrates self motivation, creativity, and initiative to achieve both personal and corporate goals
Overview
16
16
years of professional experience
Work History
Regional Manager Sales -North
Karadi Path Education Company
09.2022 - Current
Created and oversaw market distribution networks for enhanced customer access to products.
Collaborated with Decision Makers from Standalone and Chain Schools to deliver impactful solutions through table top presentations.
Successfully led and supervised a high-performing sales team, maintaining their unwavering motivation while consistently surpassing sales objectives.
Developed and implemented sales performance tracking system to identify areas for improvement and provide actionable insights
Maintained appropriate inventory levels and met sales targets by conducting accurate sales forecasting.
Executed effective sales strategies by equipping sales teams with necessary tools and resources, resulting in their success.
Implemented a successful marketing strategy that drove product recognition and engagement within the target market.
Led and managed sales teams with efficiency, resulting in exceptional productivity levels and successful goal accomplishment.
Ensured customer satisfaction and fidelity through the delivery of exceptional sales service
Achieved designated sales targets through effective implementation of sales plans by the sales teams, resulting in increased revenue and market share.
Achieved 18% increase in sales revenue year-over-year in the assigned region.
Developed and executed a go-to-market strategy that led to growth in market share within the assigned region
Led and supervised sales team, resulting in a remarkable x4 increase in revenue within my first six months.
Participated in cross-departmental collaborations to successfully execute promotional initiatives in the region
Cultivated lasting professional rapport with key stakeholders at MarKey(Marquee) Schools in the region.
Identified new business opportunities through market research and industry trends.
Identified and developed top talent to promote performance-oriented culture.
Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Assistant Manager North Textbooks
Sage Publications India
04.2022 - 07.2022
Successfully established Sage Text and Sage Skills as integral components of the Print & Digital business.
Successfully secured an 18 Lakhs book adoption deal with leading colleges by utilizing effective upselling and cross-selling strategies, particularly with Sage Response Titles
Achieved a pipeline value of 65Lakhs by generating proposals for digital products
Collaborated with DACE /DAF to develop and enhance Print and Digital Products
Implemented effective distribution channels
Increased product distribution efficiently through targeted channels, resulting in maximized retail sales using stocking and approval methods with Stockiest and 2 National Distributors.
Collected continuous market feedback on products, including New Book Introductions through Book Reviews, to identify areas for enhancement and assess competition
Altered syllabi in coordination with AICTE and NCTE
Explored new avenues for generating revenue
Consistently achieved meaningful margins through innovative approaches to sales and marketing strategies for Adoption in SWAYAM/Online Courses/DLP/E text products
Developed and maintained professional relationships with key decision-makers in institutional structures including VCs, Deans, Directors, Principals, and BoS.
Demonstrated strong ability in overseeing budgeting responsibilities for self and team on a regular basis.
Developed approaches, crafted pitches, and generated proposals to enhance sales strategies.
Leveraging key account management skills to strengthen relationships and close opportunities with strategic accounts
Executed a successful strategic partners program by managing all aspects of project planning, implementation, and tracking for increased channel sales.
Contributed to the growth of the business by attending conferences and external meetings on behalf of management; effectively organized information into concise status reports, briefs, and well-maintained records.
Conducted demonstrations of digital and print products for decision-makers comprising government officials, principal secretaries, secretaries,
directors of state governments along with corporate and school managers
Effectively led team members through continuous development and guidance.
Tracked usage of Etext and provided recommendations to increase usage.
Manager Education Sales (B2B and B2G)
Scholastic India
09.2015 - 04.2022
Developed market knowledge of existing and potential clients, driving business growth opportunities in line with company's strategic plans.
Analyzing competitors and clients to gain insights for improving strategic planning and decision-making processes.
Achieved the sales goals set for each segment of the Product Line – Corporate, Government, and Schools on a monthly and yearly basis
Managed and prepared budgets for the year and on a month-to-month basis
Strategized and created approaches, pitches, and proposals for potential clients
Leveraged key account management skills to strengthen relationships with strategic accounts and close opportunities
Drove the initiation and effective management of a strategic partners program to optimize channel sales through meticulous planning, implementation, and project tracking.
Explored business development opportunities at conferences and external meetings; prepared management status reports and briefs, while maintaining accurate records and documentation; tracked, monitored, and reported data to support business growth
Engaged with high-level individuals like government officials, principal secretaries, secretaries, directors of state governments, and school administrators through product demonstrations.
Defining & implementing a structured way of handling opportunities involving client meeting / solution pitch / Request For Proposal (RFP) response / Request For Information (RFI) response / presentation and so on
Oversaw the supervision and curation of varied Training and Early Learning solutions for Elementary Education, Public Instruction/ Schools while working closely with Project Based Teams to meet the requirements of both internal and external customers.
Facilitated communication between presales and delivery teams to ensure the timely completion of proposal development, solution design, estimations, schedules, and technical responses.
Developed plans with executive team and vendors to enhance company's product resources, location, and market share.
Conducted and organized sales promotional activities to enhance brand building and market development, successfully targeting specific customers/audience. Oversaw product development initiatives and effectively launched new products, resulting in a diversified product portfolio and significant increase in sales volumes.
Active monitoring of a 3-member team in Business Development was carried out.
Expanded channel business by sourcing new partners and maintained efficient business relationships with existing partners to enhance profitability of business operations by 15%
Secured the contract for implementing UP Elementary Education Department Graded Reading program in Uttar Pradesh.
Delivered successful selection process resulting in over 40 titles being chosen for Jammu and Kashmir State Schools in DSEJ
Obtained DOE Delhi order in each of the past three years
Developed profitable collaborations with nonprofit groups, leveraging Book Fairs as a means of fundraising.
Contributed to the implementation of the Scholastic Early English Program (Blended Learning).
Participated in initiating a program for a NGO in Uttarakhand for Reading Habits in (Pilot Mode to be recommended to State Government)
Senior Territory Manager (HE) Sales
Pearson Education India
03.2013 - 09.2015
Led & developed product line for the Higher Education and Corporate Education
Managed demonstrated & training post sale to customer
Supervised & met monthly & annual sales and collection for LMS based Learning Solutions, Vocational Courses, E Books and other out of jacket solutions
Administered relationship management with customers; managed sales across Delhi/NCR and Eastern UP
Planned product demonstrations in designated places at Book Fairs, Conferences
Maintaining data of potential leads and clients in the pipeline
Acquired the biggest orders for the year 2013-14 & 2014-15
Achieved more than 95% of Total Target Assigned in 2013 with collections; completed 115% of total target assigned in 2014
Business Development Manager - Sales
Mind Shaper Technologies Pvt. Ltd.
07.2012 - 03.2013
Assistant Manager - Sales
Mind Shaper Technologies Pvt. Ltd.
07.2011 - 07.2012
Business Development Manager
Next Education India Pvt. Ltd.
11.2010 - 06.2011
Marketing Executive
Astralpool India Pvt. Ltd.
05.2009 - 10.2010
Internship
Britannia Industries Limited
05.2008 - 07.2008
Analysis for New Tiger Banana and Iron Zor and Sales Analysis of Tiger in Lucknow region
Education
PGDBM/MBA - Marketing and Finance
Institute of Management Studies
Ghaziabad
01.2009
BBA - Business Administration
Dewan Institute of Management Studies
Meerut
01.2006
Skills
Collaborator
Communicator
Team Leader
Analytical
New Business Development
Sales & Marketing
Revenue Maximization
Market Penetration
Liaising & Coordination
Client Relationship Management
Strategic Planning & Leadership
Go To Market Strategy
Key Account Management
Sales Planning
Sales and marketing strategies
Territory Management
P&L management
Skills
Collaborator
Communicator
Team Leader
Analytical
New Business Development
Sales & Marketing
Revenue Maximization
Market Penetration
Liaising & Coordination
Client Relationship Management
Strategic Planning & Leadership
Go To Market Strategy
Organizational Development
Key Account Management
Internship
Britannia Industries Limited, Bangalore, May'08, Jul'08, Analysis for New Tiger Banana and Iron Zor and Sales Analysis of Tiger in Lucknow region
Regional Manager - Social Impact Projects (South) at Karadi Path Education Company Private LimitedRegional Manager - Social Impact Projects (South) at Karadi Path Education Company Private Limited
Commissioning Editor School English at Cambridge University Press & AssessmentCommissioning Editor School English at Cambridge University Press & Assessment