Business partnership & solutions expert with over a decade of experience in sales & marketing, business development and account management. Accustomed to handling multiple tasks and working with people from diverse backgrounds. Detail-oriented team manager with an art of delegation and leading by example.
• Consort with the General Manager and decide on appropriate sales strategies; maximized the hotel revenue by 25% and an ADR growth of 58% FY 2020-21
• Supervised and mentored the sales team in creating account specific plans to capitalize on each revenue opportunity and help them achieve sales objectives & related metrics while maintaining a customer success rate- RPS of 80%
• Strategize pricing & promotions for increase in demand, evaluate costs against expected market price points and set structures to excel the sales targets.
• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies, led the STR scoreboard with an RGI of 108 with fair share in competition set.
• Jointly with the Director of Sales & Marketing created a recovery plan during pandemic to explore different revenue streams for generating business.
• Integral part in re-positioning the hotel (ADR rank 2 in 2018 from rank 4 in 2017).
• Led all day-to-day activities related to the sales function with a focus on building long term, value-based client relationships.
• Directed recruitment and training of sales team on Accor Sales tools and other daily reports.
• Analyzing market information from Accor sales tools and working closely with off property sales channels to implement right strategies and synergize sales activities to achieve financial goals.
• Leading to ADR growth of 25% in Novotel and 33% in ibis in contracted segment FY 2018-19.
• Room revenue growth of 23% in Novotel and 22% in ibis FY 2018-19
• Overall Revenue growth of 25% in Ibis and 85% in Novotel in contracted segment FY2019-20
• Accountable for prospecting, qualifying, soliciting, and closing global annual contracts/bids for both group and transient segments.
• Unsung hero of the year - Novotel & Ibis ORR Dec 2019 Awarded for achieving sales target for year 2019.
• Bestseller of year - Novotel & Ibis ORR Dec 2018 Awarded for achieving sales target for year 2018.
• Cross Sell Person of Year - Accor Dec 2017 Awarded for achieving highest cross sell revenue for pan India Accor properties in year 2017.
• 2021 Certified Fundamentals of digital marketing, Google - TVT G64 5DH
• 2018 ADOS for re-positioning Novotel Bangalore (ADR rank 2 in 2018 from rank 4 in 2017).
• 2012 Research project on "Modern trade visibility" at FCB Ulka