Raghav Upmanyu
Mohali
Summary
Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities, and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success, and achieving positive results. Results-driven individual with a solid track record of delivering quality work. Known for excellent communication and teamwork abilities, with a commitment to achieving company goals, and delivering exceptional service. Passionate about continuous learning and professional development.
Overview
6
6
years of professional experience
Work History
Team Lead (Advertising)
iOTA - A Creative Agency
Mohali
11.2021 - Current
- Led a team of 16 individuals in achieving quarterly sales targets, exceeding goals.
- Developed strategies to increase team productivity and improve customer service levels.
- Established clear team goals aligned with company objectives, tracking progress regularly.
- Collaborated with other departments to streamline processes and improve interdepartmental cooperation.
- Implemented strategic plans to enhance team performance and productivity.
- Maintained positive working relationship with fellow staff and management.
Social Media Marketing Coordinator
iOTA - A Creative Agency
Mohali
12.2022 - 08.2024
- Generated monthly reports on performance metrics using analytics software such as Google Analytics.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Conducted A/B testing on social media ads to optimize campaign results.
- Analyzed key metrics such as website traffic, post reach, impressions, likes, shares, comments and conversions to evaluate effectiveness of campaigns.
- Oversaw social media advertising budget, ensuring efficient allocation of resources.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Generated ideas and innovated social media marketing strategies for different brands and platforms.
Social Media Marketer
iOTA - A Creative Agency
Mohali
11.2021 - 12.2022
- Created and maintained a social media strategy to increase brand awareness, engagement, and website traffic.
- Prepared professional, on-point and brand-specific copy for diverse platforms and target audiences.
- Collaborated with design team to create engaging visuals for posts.
- Conducted A/B testing on social media ads to optimize campaign results.
- Curated user-generated content to foster community and enhance brand loyalty.
- Generated ideas and innovated social media marketing strategies for different brands and platforms.
- Product Promotion: Created and executed highly targeted ad campaigns for e-commerce products, driving a 40% increase in online sales, and a 35% increase in average order value (AOV).
- Retargeting Strategies: Developed and implemented retargeting campaigns to re-engage past website visitors and abandoned cart users, leading to a 25% reduction in the cart abandonment rate and a 30% increase in repeat purchases.
- Seasonal Campaigns: Designed and launched successful seasonal and holiday ad campaigns, resulting in a 50% boost in traffic and sales during peak periods.
- Ad Platform Proficiency: Expertly navigated and utilized e-commerce-specific ad platforms to integrate and optimize social media ads for seamless shopping experiences.
Digital Marketing Manager
Agadh
Chandigarh
03.2020 - 09.2021
- Supervised creation of marketing materials and collateral.
- Delivered marketing strategy updates to upper-level management.
- Produced blog posts, pay-per-click ads and promotional content.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Collaborated with internal teams such as IT department for technical support when needed.
- Conducted research to determine ideal markets for products and services.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Monitored competitors' activities to stay ahead in the market.
- Provided timely reports on progress of various projects related to digital marketing initiatives.
- Supported SEO initiatives to improve content, keywords, and branding.
- Wrote social media content to increase engagement with customers.
Social Media Executive
Braveston
Mohali
06.2019 - 02.2020
- Provided support for product launches by creating exciting content across all channels.
- Curated user-generated content for promotional use, ensuring alignment with brand standards and copyright laws.
- Worked closely with marketing team to align social media activities with overall business objectives.
- Analyzed social media metrics and generated monthly reports to assess performance and inform future content strategies.
- Engaged with and responded to online audience through relevant comments.
- Built relationships with customers by responding positively to their queries and concerns.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
Education
Bachelor of Arts - Journalism And Mass Communication
Chandigarh University
Kharar05-2019
Skills
- Performance monitoring
- Coaching and mentoring
- Workflow management
- Client communication
- Project management
- Task delegation
- Budget management
- Marketing
- Remarketing strategies
- Ad copywriting
- Landing page optimization
- Conversion tracking
- ROI-driven approach
- Demographic targeting
- Meta Ads
- Keyword research
- A/B Testing
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Social Media Marketing Coordinator
iOTA - A Creative Agency
12.2022 - 08.2024
Team Lead (Advertising)
iOTA - A Creative Agency
11.2021 - Current
Social Media Marketer
iOTA - A Creative Agency
11.2021 - 12.2022
Digital Marketing Manager
Agadh
03.2020 - 09.2021
Social Media Executive
Braveston
06.2019 - 02.2020
Bachelor of Arts - Journalism And Mass Communication
Chandigarh University
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