Raghav Verma
Delhi
Summary
Dynamic digital marketing leader with a proven track record at OMD, specializing in strategic planning and client servicing. Excelled in managing high-impact campaigns for Tata Motors, earning the Meta All-Star Award 2023. Skilled in media planning and team leadership, consistently delivering on KPIs and fostering innovative partnerships.
Overview
5
5
years of professional experience
Work History
Manager - Digital Planning
OMD (Omnicom Media Group)
Gurugram
04.2022 - Current
- Managing the marketing business for Tata Motors' passenger vehicles.
- Led a team of four, executing digital performance and awareness campaigns that met client objectives through targeted media strategies.
- Developed media strategies for awareness and performance campaigns, ensuring client satisfaction and delivery of KPIs.
- Involved in key launches for planning and managing Tata Motors PV: Altroz iCNG twin cylinder, Nexon facelift, Harrier, Safari facelift, and CURVV launch.
- Involved in creating a unique strategy with new innovations for key launches, managed partnerships with diverse media agencies.
- Ensuring campaigns are tracked and measured based on targeted KPIs.
- Providing guidance to the execution team on planning, operations, and optimization of digital campaigns.
- Winner of the Meta All-Star Awards'2023 for the moment marketing campaign for Tata Punch in the IPL.
Senior Executive - Digital Planning
PHD (Omnicom Media Group)
Gurugram
04.2021 - 03.2022
- Managing media campaigns for Reckitt Hy-Ho products.
- Managing the execution and optimization of digital awareness campaigns.
- Involved in media planning on social media accounts and direct-buy campaigns.
- Execution of campaigns on Meta, DV360, for Facebook, Instagram, YouTube, and GDN.
- Ensuring campaign deliveries as per targets.
- Involved in key launches for Reckitt, Harpic, Mission Paani in 2021.
- Coordinated cross-departmental activities involving forecasting, budgeting, and financial management.
Management Trainee
PHD (Omnicom Media Group)
Gurugram
01.2020 - 03.2021
- Managing the execution of media campaigns for Reckitt and Eicher Motors.
- Involved in campaign setups on Meta and DV360.
- Campaign optimizations to achieve the KPIs.
- Managing reporting delivery, financial trackers, creative delivery, and other day-to-day activities.
- Ensuring time management with the client, on-time reporting, data requests, creative analysis, recommendations, and learnings.
Education
Driving Digital Marketing Strategy -
INSEAD BUSINESS SCHOOL
05-2023
MBA - Media Management - PGDM-P. Grad Diploma Management
Cardiff University
United Kingdom10-2019
Bachelors of Journalism And Mass Communication - Journalism And Mass Communication
Kasturi Ram College, GGSIPU
Delhi06-2018
St. Xavier's Senior Secondary School
Delhi03-2015
Skills
- Client Servicing
- Strategic planning
- Media planning
- Account Handling
- Media buying
- Campaign End-to-End Management
Accomplishments
- Meta All Star Awards - 2023
- EMVIES 2022 - Best Media Innovation Digital
- Maddies 2023 - Best use of mobile technology
Timeline
Manager - Digital Planning
OMD (Omnicom Media Group)
04.2022 - Current
Senior Executive - Digital Planning
PHD (Omnicom Media Group)
04.2021 - 03.2022
Management Trainee
PHD (Omnicom Media Group)
01.2020 - 03.2021
Driving Digital Marketing Strategy -
INSEAD BUSINESS SCHOOL
MBA - Media Management - PGDM-P. Grad Diploma Management
Cardiff University
Bachelors of Journalism And Mass Communication - Journalism And Mass Communication
Kasturi Ram College, GGSIPU
St. Xavier's Senior Secondary School
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