Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

RAGHAV VERMA

Group Head - Digital Planning
Delhi

Summary

Dynamic digital marketing leader with a proven track record at OMD (Omnicom Media Group), specializing in strategic planning and client servicing. Excelled in managing high-impact campaigns for Tata Motors, earning the Meta All-Star Award 2023. Skilled in media planning and team leadership, consistently delivering on KPIs and fostering innovative partnerships.

Overview

5
5
years of professional experience
14
14
years of post-secondary education

Work History

Group Head- Digital Planning

OMD, Omnicom Media Group
10.2024 - Current
  • Leading the marketing mandate for Tata Motors Electric vehicles from Jan'25.
  • Involved in winning of consolidated marketing pitch for Tata Motors from July-Oct'24.
  • Business retention of Tata motors passenger vehicles at OMD.
  • Self-motivated, with a strong sense of personal responsibility.
  • Responsible for developing strategies, planning, execution and monitoring of performance and awareness campaigns of Tata Motors ev nameplates.
  • Responsible for client servicing and managing the electric vehicles business.
  • Led the new launch of Harrier.ev in June'25.

Manager - Digital Planning

OMD, Omnicom Media Group
04.2022 - 09.2024
  • Managing the marketing business for Tata Motors' passenger vehicles.
  • Planning and executing digital performance and awareness campaigns, aligning with client objectives through developed media strategies.
  • Involved in key launches of Tata Motors for planning and managing of - Altroz iCNG twin cylinder(2023), Nexon facelift(2023), Harrier, Safari facelift(2023), and CURVV launch(2024).
  • Involved in creating a unique strategy with new innovations for key launches, managed partnerships with diverse media agencies.
  • Ensuring campaigns are tracked and measured based on targeted KPIs.
  • Providing guidance to the execution team on planning, operations, and optimization of digital campaigns.
  • Winner of the Meta All-Star Awards'2023 for the moment marketing campaign for Tata Punch in the IPL.

Senior Executive - Digital Planning

PHD, Omnicom Media Group
04.2021 - 03.2022
  • Managing and Planning for media campaigns for Reckitt home and hygiene products.
  • Leading and optimizing digital awareness campaigns across Meta, DV360 and also Direct Buy campaigns.
  • Developed and executed media plans targeting key demographics effectively.
  • Monitored and analyzed campaign performance metrics to ensure delivery against set targets, making data-driven adjustments as necessary.
  • Played an integral role in the launch and promotion of significant campaigns, including Harpic's 'Mission Paani' initiative in 2021, focusing on water conservation and hygiene awareness.
  • Collaborated with various departments to manage forecasting, budgeting, and financial tracking, ensuring seamless campaign execution and resource allocation.

Management Trainee

PHD, Omnicom Media Group
01.2020 - 03.2021
  • Managing the execution of media campaigns for Reckitt and Eicher Motors.
  • Oversee campaign setups on Meta and DV360, ensuring seamless integration and execution.
  • Implement continuous campaign optimizations to achieve and surpass predefined KPIs.
  • Manage the timely delivery of performance reports, maintain financial trackers, and ensure the efficient delivery of creative assets.
  • Facilitate effective time management with clients, ensuring on-time reporting, recommendations and learnings.

Education

Driving Digital Marketing Strategy - Certification Course of Digital Marketing Strategy

INSEAD BUSINESS SCHOOL
New Delhi
03.2023 - 06.2022

MBA - Post Graduate Diploma (PGDM) - Media Management

Cardiff University
Cardiff, UK
09.2018 - 10.2018

Bachelors of Journalism And Mass Communication - Journalism And Mass Communication

Kasturi Ram College, GGSIPU

High school or equivalent -

St. Xavier's Senior Secondary School
New Delhi
04.2000 - 03.2015

Skills

  • Client Servicing

  • Strategic planning

  • Media planning

  • Problem solving

  • Multi tasking abilities

  • Supervision and Leadership

  • Time Management

  • Excellent Presentation skills and Communication

Accomplishments

  • Meta All Star Awards - 2023
  • EMVIES 2022 - Best Media Innovation Digital
  • Maddies 2023 - Best use of mobile technology

Timeline

Group Head- Digital Planning

OMD, Omnicom Media Group
10.2024 - Current

Driving Digital Marketing Strategy - Certification Course of Digital Marketing Strategy

INSEAD BUSINESS SCHOOL
03.2023 - 06.2022

Manager - Digital Planning

OMD, Omnicom Media Group
04.2022 - 09.2024

Senior Executive - Digital Planning

PHD, Omnicom Media Group
04.2021 - 03.2022

Management Trainee

PHD, Omnicom Media Group
01.2020 - 03.2021

MBA - Post Graduate Diploma (PGDM) - Media Management

Cardiff University
09.2018 - 10.2018

High school or equivalent -

St. Xavier's Senior Secondary School
04.2000 - 03.2015

Bachelors of Journalism And Mass Communication - Journalism And Mass Communication

Kasturi Ram College, GGSIPU

Similar Profiles

CREATE PROFILE
RAGHAV VERMAGroup Head - Digital Planning