Raghava Shankar
Hyderabad
Summary
Seeking senior position in SEO to drive growth and maximize ROI for a progressive organization.
Seasoned professional with over 10 years of proven expertise in digital marketing and brand marketing, specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Brand Management and Social Media Marketing. Developed conversion-focused campaigns on Microsoft Ads Portal, contributing to successful outcomes. Proficiently created simple landing pages using LeadPages & Clickfunnels, coupled with Email Autoresponder integration for lead collection and subsequent Email Marketing Campaigns. Collaborated with sales, product, and creative teams to align marketing efforts with overall business objectives.
Deep understanding of brand management principles and techniques, leveraging digital marketing channels to strengthen brand identity and resonance. Extensive knowledge in crafting cohesive brand narratives across various online platforms, ensuring consistent messaging and brand positioning. Proficiency implementing brand management strategies that elevate brand perception and loyalty among target audiences. Analyzed market trends and consumer behavior to tailor marketing strategies for optimal results. Stayed updated with industry best practices, technologies, and trends to ensure competitive advantage in the digital landscape.
SEO Executive with 6+ years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager/Brand Manager
SVLS LABS LLP
07.2016 - Current
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Completed keyword research to target clients based on keyword targeting.
- Utilized search engine optimization and emphasized importance of link building.
- Optimized copy and landing pages for search engine marketing purposes.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and implemented search engine optimization recommendations.
- Proficient in creating various types of campaigns within Google Ads, encompassing Search, Display App, Video, Smart, and Call Campaigns, while implementing conversion tracking methodologies.
- Developing conversion-centric campaigns within the Microsoft Ads Portal, demonstrating adeptness in leveraging its functionalities.
- Designing and deploying simple yet effective landing pages using LeadPages and Clickfunnels, integrating them seamlessly with Email Auto Responders to capture leads.
- Crafting and executing Email Marketing Campaigns to nurture prospects into loyal customers.
- Experienced in setting up Google Analytics in both GA 4 and Universal Analytics frameworks to effectively measure goals and analyze incoming traffic for digital properties.
- Utilizing Facebook Ads to drive traffic and conversions, proficiently incorporating Facebook Pixel into websites and creating events using Facebook Events Manager to optimize ad performance.
- Showcased capability in designing and managing Shopify Stores within specific niches, leveraging Shopify Apps to enhance conversion rates and overall store performance.
- Directly managing all web marketing efforts and effectively increasing quality lead conversions from all sources, including organic search, paid search, and social media marketing.
- Creating strategic search engine marketing and social media direction for clients to optimize online presence for maximum exposure as well as enhancing revenue.
- Establishing a daunting online marketing team, where each contributes directly to the sales funnel.
- Developed Brand Awareness Campaigns across various channels using social media, traditional advertising, video marketing and Google ads.
- Established strategic partnerships and sponsorships to enhance brand visibility and reach new audiences.
Freelancer
05.2008 - 06.2016
- Developed profitable Google Ads campaigns and proficiently analyzed their profitability and objectives using Google Analytics.
- Created social media paid advertisements and effectively measured conversions, including utilizing tools like Facebook Events Manager and integrating Facebook pixel code onto websites.
- Drove traffic and cultivated followers using the strategic 4-1-1-1 rule.
- Identified and capitalized on emerging traffic sources such as Influencer media, leveraging their current underpriced status.
- Successfully operated as an affiliate marketing professional, promoting numerous products across various networks.
- Acquired expertise in website traffic regulations and executed multiple traffic campaigns across diverse product lines.
- Mastered email marketing techniques to generate leads, foster community engagement, deliver value, and address audience needs to drive sales.
Education
PGDBA - Marketing Management
MITSDE
B.Sc. - Computers
Periyar University
12.2012
Skills
- SEO strategies
- Search engine optimization
- SEO proficiency
- Brand Management
- Brand Portfolio Management
- Brand Strategies
- Problem Solving
- Collaboration
- Google Analytics
- Google Ads
- Google Keyword Planner
- Semrush
- Email Marketing
- Campaign Management
- WordPress
- Shopify
- SEO
- Affiliate Marketing
Certification
- Google Search Ads Certification
- Google Display Ads Certification
Knowledge Purview
- Search Engine Optimization
- Market Trend Identification
- Customer Acquisition
- (PPC) Optimization
- Product Development
- Pricing Strategy
- Digital Lead Generation Campaigns
- Brand Management
- Brand Portfolio Management
- Brand Strategies
Timeline
Digital Marketing Manager/Brand Manager
SVLS LABS LLP
07.2016 - Current
Freelancer
05.2008 - 06.2016
B.Sc. - Computers
Periyar University
PGDBA - Marketing Management
MITSDE
Similar Profiles
Hardik JainHardik Jain
Shipment Inspection Coordinator at QCS Labs LLPShipment Inspection Coordinator at QCS Labs LLP
Aadhyasree P SAadhyasree P S
UI/UX Design Intern at Futura Labs Technologies LLP CalicutUI/UX Design Intern at Futura Labs Technologies LLP Calicut
Hardik JainHardik Jain
Intern at QCS Labs LLPIntern at QCS Labs LLP
Sunil SinghSunil Singh
Internship Student at ForageInternship Student at Forage
Venkata Krishna Reddy TallapureddyVenkata Krishna Reddy Tallapureddy
Institutional Sales Manager at DSP Asset Managers Private LimitedInstitutional Sales Manager at DSP Asset Managers Private Limited