Raghava Sowrya V

Managed digital acquisition for coding product for following Geo’s : India, USA, Canada, Australia

· Manage campaigns and strategy on: Facebook, Google, LinkedIn, Taboola, Yahoo-Verizon and Outbrain.

· Handle managed accounts via account managers: snapads, Rtb house, inmobi, appnext, applabs, etc

· Brand partnerships: phonepe, Google pay, Cred, flipkart, amazon,mygate and few more.

· Onboard affiliates to get low cost leadgen with higher ROI via email,SMS and other inventories. Managed and overlooked end to to end affiliate program structuring: onboarding, managing, reporting, optimization, negotiation and billing.

· Creative optimization: Worked closely with Creative team to create a brand resonated Outlook and experimented on 10's of different creative ideas to improve CTR's and better brand visibility.

· Implemented experiments : Have implemented multiple experiments on creatives, landing pages and retargeting on digital funnel to improve ROI

· Perform analysis via data on appsflyer and tableau and optimize the campaigns with partners.

· Work closely with creative team to create seasonal creatives and platform specific creatives.

· Implement SOP’s for campaign reviews, experiments and structuring.

· Cross function with tech, sales, PNL, creative, ORM teams to improve performance of the digital funnel.

Achievements

Improved Facebook ROI by spends and creative optimization.

Increased Affiliate and partnerships contribution to 35% from

Had Setup SOP’s for every inter dependent teams to reduce process time by 1/4th.

· Onboard and manage affiliate agencies, networks and publishers to promote Kredx Products

· Media buying on programmatic, native advertising platforms and direct brand partnerships.

· Experiment with different creatives and targeting to improve CR and sales.

· Handle affiliate reports, delivery, payouts/payments and optimize with regular feedbacks and data pointers.

· Work closely with creative and sales team.

· Find relevant influencers to promote Kredx products.

Proved successful working within tight deadlines and fast-paced atmosphere.

· Managed user acquisition via Facebook and google UAC platforms.

· Implemented Affiliate and influencer strategy and was able to acquire users at 1/2th of cost with similar Retention rate of primary channels.

· Worked closely with creative teams to design multiple themed creatives to test on different platforms.

· Bring more affiliate adnetworks and ad agencies to promote our app to reach a target of 1 million installs per month and optimising their KPI’s month on month with budget allocations .

· Advertise via self-serve platforms like inmobi, adcolony, mintigral, chart boost and many more. Work with them closely to bring down CPI costing

· Work with appsflyer and branch.io to check AROS, ARPU, LTV and optimise spending ratio between Geo’s and creatives accordingly.

· Perform micro influence marketing via youtubers, tiktok’ers and Instagramers to promote our gaming app and boost brand influence.

· On board In-app publishers like share it, josh, snap tube to advertise our app on a CPI model or via direct ad placements

· Responsible for over all spend to ROI management month on month. Reduce the average CPI and work on ROI as a goal

Participated in team-building activities to enhance working relationships.

Achieved 25 Million Indian userbase within 8 months of app launch

• Managed Facebook, Google and affiliate channels for lead generation for client accounts.

• Handled reporting, budget strategy, crosselling and upselling to client accounts.

• Collect and analyse sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.

•Utilized market trends and target audience statistics to effectively and appropriately market products.

• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

•Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.

• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Find possible convertible offers share them over multiple groups, communicate with different brands and affiliate network account managers. Increase the size of groups to share deals and offers. Generating ad revenue by connecting bloggers to AdSense and monetize their websites. Following latest trends in market to analyse and introduce affiliate links to users for sales enhancement