Raghavendra babunuri
kadapa
Summary
SUMMARY
Knowledgeable advertising and marketing professional with substantial experience planning and deploying Search campaigns. Expertly tracks markets and adapts techniques for maximum returns. Accomplished in leveraging cross-channel marketing techniques and fresh approaches.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Search Analyst
Annalect
BANGALORE
10.2023 - Current
- Supported: Worked with the OMD US E-commerce On-Shore team to support the Beiersdorf account by creating campaign performance reports, media briefs, wrap reports, IFO reporting insights, and daily pacing.
- Worked on platforms: : Amazon, Walmart, Roundel, Skai, Pacvue.
- Walmart (Skai): Managed and optimized e-commerce campaigns using Skai for Walmart, focusing on Daily budget pacing, keyword strategy, and performance reporting.
- Amazon: Managed budget pacing for Amazon advertising campaigns, ensuring efficient spend allocation, optimizing performance, and maximizing ROI through strategic campaign adjustments.
- Monthly SQRS Reporting : Analysing search query data to identify new keyword opportunities and negative
keywords, ensuring ads are shown for relevant searches. - Reporting : Utilized tools such as Excel and others to generate detailed and automated reports on campaign performance, including metrics like CTR, conversion rates, and ROl.
PPC Executive
STU BIZ SOLUTIONS PVT LTD
HYDERABAD
06.2021 - 10.2023
- Conducted throughout research into client's brand to determine most effective website keywords.
- Conducted in-depth research into various websites similar to client's to determine best, highest performing keywords.
- Used data to build strategies for targeting specific markets and consumer demographics.
- Evaluated market research outcomes for improved advertising strategy.
- Developed and implemented PPC strategies across various digital advertising platforms, including Google Ads, Bing Ads, and social media platforms.
- Conducted thorough keyword research and analysis to optimize campaign performance and increase conversions.
- Created and managed PPC campaigns, including ad copy creation, bid management, and landing page optimization.
- Maximum ROI & Quality leads for companies.
- Understanding the client requirement under the guidance of senior team members.
- Campaigns and Ad group creation in Google Ads, Creating Effective Ad Copy, Bid management, Content campaign optimization, Landing page optimization, Generating Leads, Accountability (Responsibility) for PPC Budgeting, ROI (Return on Investment).
- Performed regular tests to maintain optimization of keywords.
- Assisted to facilitate increase in conversion rate for all PPC projects.
Education
Master of Business Administration - HR, MARKETING
SPIRITS COLLEGE
Kadapa, AP2019
Bcom - Computer Science
SV Degree College
Kadapa, AP2017
Skills
- Google Ads: Campaign creation, optimization, and reporting
- Google Analytics: Data analysis, tracking, and reporting
- Google Editor: Bulk Uploads for Google Ads
- Keyword research: Identifying high value keywords for improved campaign targeting
- A/B testing: Implementing and analyzing experiments to optimize conversion rates
- Competitor analysis: Researching market trends and identifying opportunities for improvement
- Campaign optimization: Adjusting bids, targeting, and messaging for improved performance
- Collaboration skills: Experience working with cross-functional teams and client management
Certification
- Google ads search certified
- Google ads display certified
- Amazon Ads Campaign Optimization Certification
- Amazon Ads Retail Certification
- Amazon Ads Foundations Certification
- Sponsored Videos Certification _ Walmart Connect Academy
- Sponsored Brands Certification _ Walmart Connect Academy
Timeline
Search Analyst
Annalect
10.2023 - Current
PPC Executive
STU BIZ SOLUTIONS PVT LTD
06.2021 - 10.2023
Master of Business Administration - HR, MARKETING
SPIRITS COLLEGE
Bcom - Computer Science
SV Degree College
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