Raghavendra Gowda
Bengaluru
Summary
Strategic Marketing Automation Leader with 15+ years of proven expertise orchestrating advanced marketing platforms and integrated campaigns that consistently boost revenue, enhance customer engagement, and optimize CRM efficiency. Recognized for transforming data-driven insights into actionable strategies, significantly improving lead conversion rates, campaign effectiveness, and cross-team collaboration.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Team Lead - Marketing Automation
Position2 Marketing Private Limited
Bengaluru
12.2019 - Current
- Spearheaded marketing automation strategies leveraging platforms including Marketo, HubSpot, Salesforce, Pardot, and Eloqua, driving significant improvements in campaign performance.
- Boosted email engagement rates by implementing advanced segmentation techniques and personalized messaging strategies, resulting in higher open and click-through rates.
- Successfully streamlined CRM integrations and automated the entire lead lifecycle, enhancing operational efficiency and reducing lead processing times.
- Optimized campaigns through rigorous A/B testing methodologies, increasing conversion rates and overall marketing ROI.
- Collaborated closely with cross-functional stakeholders to align on objectives, simplify processes, and ensure seamless execution of marketing campaigns.
Senior Marketing Automation Specialist
Position2 Marketing Private Limited
Bengaluru
01.2016 - 12.2017
- Designed comprehensive lead lifecycle automation, enhancing pipeline efficiency and accelerating conversions.
- Developed advanced lead scoring models based on demographic, firmographic, and behavioral insights.
- Strategically executed integrated marketing campaigns, using multi-touch attribution for performance analysis.
- Optimized campaigns through advanced segmentation, dynamic content, and personalization techniques.
- Led marketing platform migrations and CRM (Salesforce) integrations for improved data visibility and reporting.
- Mentored junior team members, promoting best practices in marketing automation.
Marketing Automation Specialist
Position2 Marketing Private Limited
Bengaluru
01.2013 - 12.2015
- Managed initial platform setup, user training, and administration for Marketo, HubSpot, Pardot, and Eloqua.
- Executed targeted email campaigns, nurture programs, and drip sequences to boost audience engagement.
- Performed database management, including segmentation, data cleansing, and import/export processes.
- Built landing pages, forms, and email templates optimized for lead conversion.
- Implemented foundational lead lifecycle workflows for initial lead qualification.
Media Planner
Position2 Marketing Private Limited
Bengaluru
12.2009 - 12.2012
- Strategized media campaigns leading to increased client ROI
Client Services Analyst
Theorem
Bengaluru
12.2007 - 11.2009
- Supported client analytics and digital media execution
Education
Bachelor of Engineering (BE) - Telecommunications Engineering
Visvesvaraya Technological University
01.2007
Skills
Marketing Automation & CRM:
- Platforms: Marketo, HubSpot, Pardot, Eloqua
- CRM Integration (Salesforce, HubSpot CRM)
- Lead Scoring & Lifecycle Automation
- Email Marketing & Campaign Optimization
- A/B Testing & Experimentation
Analytics & Strategy:
- Data Analytics & Reporting
- Strategic Planning & Execution
- Marketing Performance Measurement
Leadership & Management:
- Project Management
- Team Leadership & Mentorship
- Stakeholder Collaboration
- Problem Solving & Decision Making
Certification
- Marketo Certified Expert
- HubSpot Marketing Software Certified
Timeline
Team Lead - Marketing Automation
Position2 Marketing Private Limited
12.2019 - Current
Senior Marketing Automation Specialist
Position2 Marketing Private Limited
01.2016 - 12.2017
Marketing Automation Specialist
Position2 Marketing Private Limited
01.2013 - 12.2015
Media Planner
Position2 Marketing Private Limited
12.2009 - 12.2012
Client Services Analyst
Theorem
12.2007 - 11.2009
Bachelor of Engineering (BE) - Telecommunications Engineering
Visvesvaraya Technological University
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